Le Cordon Bleu, S.A. v. BPC Publishing Ltd.

451 F. Supp. 63, 202 U.S.P.Q. (BNA) 147, 1978 U.S. Dist. LEXIS 18873
CourtDistrict Court, S.D. New York
DecidedMarch 22, 1978
Docket73 Civ. 2208
StatusPublished
Cited by15 cases

This text of 451 F. Supp. 63 (Le Cordon Bleu, S.A. v. BPC Publishing Ltd.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Le Cordon Bleu, S.A. v. BPC Publishing Ltd., 451 F. Supp. 63, 202 U.S.P.Q. (BNA) 147, 1978 U.S. Dist. LEXIS 18873 (S.D.N.Y. 1978).

Opinion

OPINION

LUMBARD, Circuit Judge: *

The generic term “cordon bleu” is associated the world over with the finest in haute cuisine. Unfortunately, its use has become the focal point of a long and acrimonious battle involving two European cooking schools, both of which seek to benefit in their United States business ventures from the universal regard for cuisine of cordon bleu heritage.

In this diversity action, le Cordon Bleu S.A., a French company, seeks to recover from defendants, BPC Publishing Limited (BPC), an English publishing company, Purnell Cookery (Purnell), a limited partnership in which a subsidiary of BPC is the general partner, and Grolier Enterprises, Inc. (Grolier), a New York company that markets publications through mail order sales, for damages suffered when the defendants, allegedly in contravention of their agreement with the plaintiff, either allowed to be published or themselves published and distributed a twenty-volume series of cookbooks entitled “Grand Diplome Cooking Course.” In addition, le Cordon Bleu seeks an injunction against further publication and sales of the offending series, and charges defendants with various forms of unfair competition and unfair trade practices under federal and state law. After considering the evidence presented during the eight days of trial, the court finds that the defendants have not materially breached their agreement and, therefore, that the plaintiff cannot, consistent with its covenant not to sue, claim that the publication of the Grand Diplome Cooking Course constitutes unfair competition or a deceptive trade practice. Moreover, the court finds that the Paris School has abandoned its trademark “Le Cordon Bleu” for magazines, and accordingly orders the cancellation of the mark.

FACTS

This dispute originated in March 1971, when Purnell began publication and distribution in the United States of the “Grand Diplome Cooking Course,” a 72-volume partwork 1 issued and sold weekly between March 2, 1971, and July 19, 1972. The Grand Diplome Cooking Course (the part-work) was an Americanized version of the “Cordon Bleu Cookery Course,” a partwork published earlier by BPC and sold from 1968 to 1970 in the United Kingdom, Australia, New Zealand, Canada, and South Africa. It was composed principally of recipes provided by the London Cordon Bleu Cookery School (the London School), a. well known cooking school in London, England that was founded in 1945 by Rosemary Hume and Muriel Downes. In addition, the partwork included various general instructions on food preparation and suggested complete menus.

*65 In April 1971, shortly after the partwork came onto the United States market, le Cordon Bleu S.A. (the Paris School) brought suit in the Southern District of New York seeking to enjoin further sales of the part-work. 2 Since 1895 the Paris School has run a cooking school named “l’École du Cordon Bleu” which trains both professional and amateur chefs. Indeed, two of the chefs who received instruction at the Paris School are Downes and Hume, the founders of the London School, who received permission from the Paris School in 1945 to establish an independent school in England under the name “cordon bleu.” Through its present owner, Elizabeth Brassart, the school alleged in its 1971 complaint that BPC and Purnell were guilty of various forms of unfair competition, dilution of the Paris School’s trade name, and violations of the Lanham Act, 15 U.S.C. § 1125. From the complaint filed in the district court in 1971, and testimony at the trial in the instant case, it is apparent that the Paris School was primarily concerned that the extensive use of “cordon bleu” and “grand diplome” throughout the partwork would seriously detract from the Paris School’s contemplated entry into the United States market with various products. The evidence in the instant case shows, however, that in April 1971 when it brought suit the Paris School had made no use of its trademark in the United States.

On May 25, 1971, after eleven issues of the partwork had been marketed, Judge Weinfeld denied the Paris School’s motion for a preliminary injunction staying distribution of the partwork. Shortly thereafter, the Paris School and BPC began discussing the possibility of settling their differences and, following two meetings in September between Brassart and Leslie Pearce, a representative of BPC, 3 the parties directed their New York counsel to pursue the possibility of settlement. Meanwhile, under an agreement entered into on July 15, 1971, Purnell had licensed to Grolier its English language rights to the partwork, thereby enabling Grolier to publish and sell by mail order a multi-volume, hard cover set of cookbooks referred to in the agreement as the “Grolier Edition.” Grolier, in turn, undertook to perform certain market tests to assess the sales potential of the Grolier Edition. Upon completion of these tests, Grolier could, under the terms of its agreement with BPC, exercise an option to market the Grolier Edition.

Although prior to July 15, 1971, BPC did not apprise Grolier (either directly or through Purnell) of the pending litigation with the Paris School, by August Pearce had told Robert Bartner, Grolier’s vice president for marketing, of the litigation and the status of the settlement negotiations. Thereafter Grolier was kept informed in general terms of developments in the negotiations with the Paris School. Indeed, beginning in September 1971, Grolier sent proofs for material pertaining to the Grolier Edition through BPC’s New York counsel for comments and suggestions in an effort to avoid further antagonizing the Paris School.

After a fruitless meeting among representatives of the Paris School and BPC in New York in September 1971, negotiations lay dormant until January 24, 1972, when Pearce met in New York with counsel for BPC and the Paris School. At that meeting, Pearce offered to pay the Paris School $80,000, half of which was to pay for legal fees of the School, in exchange for the cessation of the litigation and certain other concessions to be made by the Paris School. Soon after the meeting, the Paris School demanded more money and, early in February 1972, Pearce met with Consigny in Paris and made a final offer of $90,000. Within forty-eight hours Consigny called Pearce *66 to accept this offer, and the parties’ New York counsel began drafting the terms of an agreement which was to terminate the suit. .

On February 21, 1972, Joseph Ackell, of the firm of Paul, Weiss, Rifkind, Wharton & Garrison, representing BPC, sent a first draft of a settlement agreement to Lloyd Isler, counsel for the Paris School. Isler, finding this version unacceptable, wrote a new draft, which he sent to Ackell on March 6, 1972. After another draft was prepared by BPC’s counsel, the attorneys for both sides met on March 15, 1972, and agreed upon a draft, which they approved for signature by their respective clients.

Pearce and Brassart arranged to meet in Paris on April 18, 1972, to sign the document.

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451 F. Supp. 63, 202 U.S.P.Q. (BNA) 147, 1978 U.S. Dist. LEXIS 18873, Counsel Stack Legal Research, https://law.counselstack.com/opinion/le-cordon-bleu-sa-v-bpc-publishing-ltd-nysd-1978.