Latture v. Priority Life Care, LLC

CourtDistrict Court, District of Columbia
DecidedMarch 28, 2025
DocketCivil Action No. 2023-1364
StatusPublished

This text of Latture v. Priority Life Care, LLC (Latture v. Priority Life Care, LLC) is published on Counsel Stack Legal Research, covering District Court, District of Columbia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Latture v. Priority Life Care, LLC, (D.D.C. 2025).

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

GINA LATTURE,

Plaintiff,

v. Civil Action No. 23-1364 (TJK)

PRIORITY LIFE CARE, LLC,

Defendant.

MEMORANDUM OPINION

In January 2021, Gina Latture began working as the director of marketing for Priority Life

Care, LLC while the company prepared to open a new assisted-living facility in her native South-

east D.C. Her eight-month tenure in that role, though, was rocky. She did not always comply with

Priority Life’s “marketing non-negotiables”—core practices that the company had distilled into

requirements for its marketing team. In July of that year, Priority Life placed her on a performance

improvement plan that underscored heeding those rules. But things did not get better, and Priority

Life fired her about a month later for insubordination and other conduct problems.

Suing under Title VII, Latture alleges that the real reasons for her firing were racial dis-

crimination and retaliation, and that she endured a hostile work environment. She insists that

several Priority Life employees made racist remarks during her time there. And her objection to

one of those comments, in her view, caused Priority Life to place her on the improvement plan and

then fire her. But Latture has not created a genuine dispute on the key issue for her discrimination

claim: whether Priority Life’s nondiscriminatory reason for firing her because of subordination

was pretextual. Nor has she shown that her limited opposition to one racist remark caused Priority

Life to take an adverse action against her three months later. And finally, the isolated remarks that she points to were not severe or pervasive enough to alter the conditions of her employment, so

her hostile-work-environment claim falters too. Thus, the Court will grant Priority Life’s motion

for summary judgment and enter judgment on its behalf.

I. Background

Founded in 2009, Priority Life Care, LLC aims to provide affordable housing to senior

citizens. ECF No. 33-1 ¶ 1. The company is headquartered in Fort Wayne, Indiana, but it even-

tually began managing Livingston Place in Southeast Washington, D.C. Id. ¶¶ 2, 5. This “brand

new assisted living facility” had “over 150 units” and was meant to serve low-income residents of

the District, especially those in Ward 8. Id. ¶¶ 5–6.

Gina Latture grew up in this part of D.C. ECF No. 33-1 ¶ 6. She applied to work for

Priority Life as the Director of Sales and Marketing at Livingston Place. Id. ¶¶ 6–7. In December

2020, Tammy Gerardot—Priority Life’s Regional Director of Operations with “oversight respon-

sibility for Livingston Place”—and her colleague interviewed Latture for that role. ECF No. 29-5

(“Gerardot Dec.”) ¶ 5; see also ECF No. 33-1 ¶ 7. Gerardot “approved making” Latture “an offer

of employment,” see Gerardot Dec. ¶ 5, and Latture began working for Priority Life in early Jan-

uary 2021, see ECF No. 33-1 ¶ 8. 1

Latture’s “primary duty” as Livingston’s head of sales and marketing was to “[m]anage

and create strategic initiatives” that would “maximize admissions” to the facility. ECF No. 29-3

at 88. In other words, her main job was “build[ing], grow[ing], and maintain[ing] an acceptable”

1 Latture insists that she received the offer “from Defendant” Priority Life, not from Gerar- dot. For support, she cites Exhibit 1 of her deposition testimony—a letter from “Tammy Gerardot” describing the “offer of employment.” ECF No. 29-3 at 84–85. Latture does not dispute that Gerardot interviewed her, and Gerardot explained in her declaration that she “approved making” the “offer.” Gerardot Dec. ¶ 5. In short, there is no genuine dispute that Gerardot was personally involved in the hiring decision for Latture and sent her the offer letter.

2 number of residents in Livingston as the facility opened its doors. 2 ECF No. 33-1 ¶ 8; see also

ECF No. 29-3 at 11–12. But Priority Life also has “marketing non-negotiables” that, as the name

suggests, represent a “core set of processes and tools” that marketers are “train[ed]” on and “ex-

pected to use.” ECF No. 29-6 ¶ 6; ECF No. 29-3 at 155–57. For example, “callbacks” must

happen the “same day” as an inquiry, and the same is true for entering sales leads into Priority

Life’s database for managing customer relationships. ECF No. 29-3 at 156; see also ECF No. 29-

6 ¶ 6. The marketing plan must also use MailChimp—an email-marketing platform—to create

monthly email communications to referral contacts. ECF No. 29-3 at 156. Latture received mar-

keting materials describing these non-negotiables and, in late January 2021, participated in mar-

keting training. ECF No. 33-1 ¶ 10.

Because construction was still underway when Latture joined the team, she worked in a

satellite office until early April 2021. ECF No. 33-1 ¶¶ 12–13. She shared that office with two

people: Gail Jernigan, the Executive Director at Livingston, and Ashley Lawrence, who worked

on low-income housing credits. Id. ¶ 13. Jernigan and Latture moved into the offices within Liv-

ingston in early April, as did Michelle Pierson, the Business Office Manager. Id. ¶ 14. Other than

Jernigan and Pierson, everyone working at Livingston—including Latture—was black. Id. ¶ 19.

But members of Priority Life’s “corporate leadership team” periodically traveled to Livingston to

prepare for its opening, which Priority Life had to postpone from April 1 to June 4, 2021. Id.

¶¶ 20–21. Gerardot visited Livingston several times “before and after th[at] opening,” and Clayton

2 Latture partially disputes this statement of material fact, but she never denies that her job included these duties. Instead, she claims only that Priority Life’s “sales and marketing plan was ineffective.” ECF No. 33-1 ¶ 8. And although Latture often raises that point when “disputing” Priority Life’s asserted facts, it is often non-responsive and thus not a proper way to controvert the fact. See, e.g., id. ¶ 10 (repeating this dispute in response to a factual statement that Latture re- ceived certain marketing materials and training).

3 Brightwell—the Director of Corporate Training and Finance Liaison—was on site at least once.

Id. ¶ 21.

Between her deposition testimony and declaration, Latture says that she heard several re-

marks that she considered discriminatory while working for Priority Life. The company claims

that some comments never happened, but of course Latture gets the benefit of the doubt as the non-

movant. The first remark occurred while Latture, Jernigan, and Lawrence were working in the

satellite office before moving in early April 2021. There, Jernigan called Lawrence an “ignorant

‘black’ bitch.” ECF No. 33-2 (“Latture Dec.”) ¶ 26; ECF No. 33-1 ¶ 27. Latture was nearby and

objected to this remark, prompting Jernigan to say that she “at least . . . did not use the ‘N’ word.”

Latture Dec. ¶ 26. After moving to the Livingston offices, Jernigan apparently “consistently

ma[d]e fun of and mimicked black coworkers” but never used a “racial slur in front of” Latture.

Id. ¶¶ 27–28. Latture also overheard Brightwell mention on a phone call with an “unknown per-

son” that Livingston was in “the straight up hood with nothing but ghetto blacks and hood rats.”

ECF No. 33-1 ¶ 25; ECF No. 29-3 at 24. She did not think that “Brightwell was aware that she

could hear what he was saying,” and she said nothing about Brightwell’s comments to anyone.

ECF No. 33-1 ¶¶ 25–26.

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