Latture v. Priority Life Care, LLC

District Court, District of Columbia·Decided March 28, 2025·No. Civil Action No. 2023-1364·Published

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

GINA LATTURE, Plaintiff,

v. Civil Action No. 23-1364 (TJK)

PRIORITY LIFE CARE, LLC, Defendant.

MEMORANDUM OPINION

In January 2021, Gina Latture began working as the director of marketing for Priority Life Care, LLC while the company prepared to open a new assisted-living facility in her native South- east D.C. Her eight-month tenure in that role, though, was rocky. She did not always comply with Priority Life’s “marketing non-negotiables”—core practices that the company had distilled into requirements for its marketing team. In July of that year, Priority Life placed her on a performance improvement plan that underscored heeding those rules. But things did not get better, and Priority Life fired her about a month later for insubordination and other conduct problems.

Suing under Title VII, Latture alleges that the real reasons for her firing were racial dis-

crimination and retaliation, and that she endured a hostile work environment. She insists that several Priority Life employees made racist remarks during her time there. And her objection to one of those comments, in her view, caused Priority Life to place her on the improvement plan and then fire her. But Latture has not created a genuine dispute on the key issue for her discrimination claim: whether Priority Life’s nondiscriminatory reason for firing her because of subordination was pretextual. Nor has she shown that her limited opposition to one racist remark caused Priority Life to take an adverse action against her three months later. And finally, the isolated remarks that

she points to were not severe or pervasive enough to alter the conditions of her employment, so her hostile-work-environment claim falters too. Thus, the Court will grant Priority Life’s motion for summary judgment and enter judgment on its behalf. I. Background Founded in 2009, Priority Life Care, LLC aims to provide affordable housing to senior citizens. ECF No. 33-1 ¶ 1. The company is headquartered in Fort Wayne, Indiana, but it even- tually began managing Livingston Place in Southeast Washington, D.C. Id. ¶¶ 2, 5. This “brand new assisted living facility” had “over 150 units” and was meant to serve low-income residents of the District, especially those in Ward 8. Id. ¶¶ 5–6.

Gina Latture grew up in this part of D.C. ECF No. 33-1 ¶ 6. She applied to work for Priority Life as the Director of Sales and Marketing at Livingston Place. Id. ¶¶ 6–7. In December 2020, Tammy Gerardot—Priority Life’s Regional Director of Operations with “oversight respon- sibility for Livingston Place”—and her colleague interviewed Latture for that role. ECF No. 29-5 (“Gerardot Dec.”) ¶ 5; see also ECF No. 33-1 ¶ 7. Gerardot “approved making” Latture “an offer of employment,” see Gerardot Dec. ¶ 5, and Latture began working for Priority Life in early Jan- uary 2021, see ECF No. 33-1 ¶ 8. 1 Latture’s “primary duty” as Livingston’s head of sales and marketing was to “[m]anage and create strategic initiatives” that would “maximize admissions” to the facility. ECF No. 29-3 at 88. In other words, her main job was “build[ing], grow[ing], and maintain[ing] an acceptable”

1 Latture insists that she received the offer “from Defendant” Priority Life, not from Gerardot . For support, she cites Exhibit 1 of her deposition testimony—a letter from “Tammy Gerardot” describing the “offer of employment.” ECF No. 29-3 at 84–85. Latture does not dispute that Gerardot interviewed her, and Gerardot explained in her declaration that she “approved making” the “offer.” Gerardot Dec. ¶ 5. In short, there is no genuine dispute that Gerardot was personally involved in the hiring decision for Latture and sent her the offer letter.

number of residents in Livingston as the facility opened its doors. 2 ECF No. 33-1 ¶ 8; see also ECF No. 29-3 at 11–12. But Priority Life also has “marketing non-negotiables” that, as the name suggests, represent a “core set of processes and tools” that marketers are “train[ed]” on and “ex- pected to use.” ECF No. 29-6 ¶ 6; ECF No. 29-3 at 155–57. For example, “callbacks” must happen the “same day” as an inquiry, and the same is true for entering sales leads into Priority Life’s database for managing customer relationships. ECF No. 29-3 at 156; see also ECF No. 29- 6 ¶ 6. The marketing plan must also use MailChimp—an email-marketing platform—to create monthly email communications to referral contacts. ECF No. 29-3 at 156. Latture received mar- keting materials describing these non-negotiables and, in late January 2021, participated in mar- keting training. ECF No. 33-1 ¶ 10.

Because construction was still underway when Latture joined the team, she worked in a satellite office until early April 2021. ECF No. 33-1 ¶¶ 12–13. She shared that office with two people: Gail Jernigan, the Executive Director at Livingston, and Ashley Lawrence, who worked on low-income housing credits. Id. ¶ 13. Jernigan and Latture moved into the offices within Liv- ingston in early April, as did Michelle Pierson, the Business Office Manager. Id. ¶ 14. Other than Jernigan and Pierson, everyone working at Livingston—including Latture—was black. Id. ¶ 19. But members of Priority Life’s “corporate leadership team” periodically traveled to Livingston to prepare for its opening, which Priority Life had to postpone from April 1 to June 4, 2021. Id. ¶¶ 20–21. Gerardot visited Livingston several times “before and after th[at] opening,” and Clayton

2 Latture partially disputes this statement of material fact, but she never denies that her job included these duties. Instead, she claims only that Priority Life’s “sales and marketing plan was ineffective.” ECF No. 33-1 ¶ 8. And although Latture often raises that point when “disputing” Priority Life’s asserted facts, it is often non-responsive and thus not a proper way to controvert the fact. See, e.g., id. ¶ 10 (repeating this dispute in response to a factual statement that Latture received certain marketing materials and training).

Brightwell—the Director of Corporate Training and Finance Liaison—was on site at least once. Id. ¶ 21.

Between her deposition testimony and declaration, Latture says that she heard several re-

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