Lamar Advantage v. City of Pgh ZBA, Aplts.

Supreme Court of Pennsylvania·Decided January 20, 2021·No. 5 WAP 2020·Published

Opinion

[J-79-2020]

IN THE SUPREME COURT OF PENNSYLVANIA WESTERN DISTRICT

SAYLOR, C.J., BAER, TODD, DONOHUE, DOUGHERTY, WECHT, MUNDY, JJ.

LAMAR ADVANTAGE GP COMPANY, LLC, : No. 5 WAP 2020 :

Appellee : Appeal from the Order of the : Commonwealth Court entered : August 29, 2019 at No. 253 CD v. : 2018, affirming the Order of the : Court of Common Pleas of : Allegheny County entered January CITY OF PITTSBURGH ZONING BOARD : 24, 2018 at No. SA 17-000201. OF ADJUSTMENT AND CITY OF : PITTSBURGH, : ARGUED: September 17, 2020 :

Appellants :

OPINION

JUSTICE WECHT DECIDED: JANUARY 20, 2021 For many years, Lamar Advantage GP Co. displayed an electronic advertisement

on a billboard perched atop Mount Washington, which overlooks downtown Pittsburgh. In 2016, Lamar ratcheted a static, vinyl sign over the electronic advertisement and the underlying structure. Believing that this action “enlarged” or “replaced” the sign, the City of Pittsburgh cited Lamar for breaching the City’s Zoning Code. Specifically, the City cited Lamar for violating Section 921.03.F.2 of that Code. This provision bars a nonconforming sign from enlarging, adding to, or replacing another nonconforming sign. Pittsburgh’s Zoning Board of Adjustment upheld the citation, agreeing with the City that Lamar’s actions enlarged or replaced the sign. On appeal, the Court of Common Pleas reversed the Board. The Commonwealth Court affirmed the lower court. Both courts held that the Board’s conclusion was unsupported by the record.

We agree. The record here does not support the Board’s legal conclusion that, by draping the vinyl static sign over the existing electronic sign and sign structure, Lamar violated Code Section 921.03.F.2. We further conclude that the Commonwealth Court’s decision in this case is not inconsistent with that court’s earlier decision in Lamar Advertising Co. v. Zoning Hearing Bd. of Monroeville, 939 A.2d 994 (Pa. Cmwlth. 2007), which held that structural alterations required to replace seventeen static vinyl signs with electronic signs “altered” those signs within the meaning of a municipal ordinance. Accordingly, we affirm the order of the Commonwealth Court.

Before we delve further into the actions that preceded this litigation, we must review pertinent provisions of Pittsburgh’s Zoning Code. (Please bear with us). The Code defines an “advertising sign” as:

[A] sign that directs attention to a business, commodity, service, or entertainment, conducted, sold, or offered: (a) Only elsewhere than upon the premises where the sign is displayed; or (b) As a minor and incidental activity upon the premises where the sign is displayed.

PITTSBURGH, PA., ZONING CODE § 919.01.C.2. An “electronic sign” is defined as “any sign,

video display, projected image, or similar device or portions thereof with text, images, or graphics generated by solid state electronic components.” Id. § 919.01.C.5. A “nonconforming sign” is any “sign, lawfully existing on the effective date [of the Code] that does not completely conform to the sign regulations applicable in the district in which it is located.” Id. § 919.01.C.15.

Turning to the different parts of a sign, the Code defines the “area of the sign” as follows:

[T]he entire area within a single continuous perimeter enclosing the extreme limits of writing, representation, emblem or any figure or similar character together with any frame or other material or color forming an integral part of the display or used to differentiate such sign from the background against which it is placed (excluding the necessary supports or uprights on which

such sign is placed or apron designed to cover such uprights or work board installed to provide a safe area for servicing such sign).

Id. § 919.01.C.16. The “face” of the sign is “the side or sides of a sign on which the

lettered, pictorial or sculptured matter designed to convey information is to be placed.” Id. § 919.01.C.19.

Section 919.02.N.6 provides that “[a]n electronic advertising sign shall not replace an advertising sign, and an advertising sign shall not replace an electronic advertising sign, unless the replacement sign meets all of the requirements of Sec. 919 for a new sign.” Id. § 919.02.N.6. Section 921.03.F subjects nonconforming signs to the Code’s nonconforming structure regulations, subject to certain modifications. One such modification appears in Section 921.03.F.2, which provides that “[n]onconforming signs may not be enlarged, added to or replaced by another nonconforming sign or by a nonconforming use or structure, except that the substitution or interchange of poster panels and painted boards on nonconforming signs shall be permitted.” Id. § 921.03.F.2.

With this arcane but necessary lexicon in hand, we turn to the facts of this case.

Lamar owns a parcel of property on Grandview Avenue in the Mount Washington section of Pittsburgh, overlooking the Golden Triangle (as the City’s downtown is known). The property contains two legal, nonconforming billboards, only one of which is the subject of this litigation. The billboard at issue here is a flat-faced concrete billboard that was erected in the mid-1920s. The billboard consists of a concrete structure measuring thirty- two by twenty-five feet, or 7,200 square feet (“SF”). Until May 2016, the sign face included an electronic advertising sign measuring 4,500 SF. The electronic components attached directly to the concrete sign structure. From 1933 to May 2016, Lamar used the 7,200 SF sign structure to support the 4,500 SF electronic sign.

On March 15, 1928, the Board confirmed the billboard’s legal use as an advertising sign.1 On October 19, 1933, the Board confirmed the billboard’s legal nonconforming use as an “electric advertising sign.”2 On June 17, 1985, the City issued a Certificate of Occupancy for the billboard, again confirming the legality of the nonconforming use.3 The occupancy permit describes the billboard as measuring 7,200 SF. The City has continuously accepted Lamar’s payment of the sign permit fee and has continuously issued a sign permit for the Mount Washington billboard.

For many years leading up to this litigation, the 4,500 SF electronic sign displayed the logo of Bayer Corporation, the time of day, and advertising content for Bayer. In daylight, however, the electronic sign was not used. Instead, the billboard displayed “Pittsburgh” via signage that appeared underneath the electronic components. Bayer’s use of the billboard ended in 2014. Lamar proceeded thereafter to use the billboard for display of public service announcements.

In June 2014, Lamar sought approval from Pittsburgh’s Department of City Planning to renovate the Mount Washington billboard. The proposed renovations included replacing the electronics and repairing the sign structure, which had deteriorated over the years. As part of its approval process, the City sought payment of an application fee from Lamar of $10.00 per square foot of the sign face. When calculating this fee, the City determined that the billboard was 7,200 SF, and accordingly sought payment of

1 See Ex. 31 to the Board’s and City’s Supplemental Return in the trial court; Reproduced Record (“R.R.”) 293a (a 1928 decision of the Board on appeal from a decision of the Bureau of Building Inspection). [Note to Reader: “Return” appears to be the term used for exhibit submissions in proceedings before the Board]. 2 See Ex. 20 to the Board’s and City’s Return in the trial court; R.R. 168a-169a (a 1933 decision of the Board on appeal from a decision of the Bureau of Building Inspection). 3 See Ex. 19 to the Board’s and City’s Return in the trial court; R.R. 167a (Certificate of Occupancy).

$72,000. The City also sought additional information from Lamar. Lamar paid the application fee and submitted the requested information. In November 2014, the City sought additional information, which Lamar provided. Although Lamar believed that its application was complete, the City did not. The City took no further action on the application.

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