Knievel v. ESPN, Inc.

223 F. Supp. 2d 1173, 2002 U.S. Dist. LEXIS 25665, 2002 WL 31246777
CourtDistrict Court, D. Montana
DecidedOctober 8, 2002
DocketCV 01-69-BU-DWM
StatusPublished
Cited by6 cases

This text of 223 F. Supp. 2d 1173 (Knievel v. ESPN, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Montana primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Knievel v. ESPN, Inc., 223 F. Supp. 2d 1173, 2002 U.S. Dist. LEXIS 25665, 2002 WL 31246777 (D. Mont. 2002).

Opinion

ORDER

MOLLOY, Chief Judge.

I. Statement of Facts

Plaintiff Evel Knievel is a well-known motorcycle daredevil who was born and raised in Butte, Montana. Throughout the 1970s and 1980s, Evel Knievel wowed fans throughout the United States and around the world with death-defying leaps over cars, trucks, bodies of water, and canyons. Although not in the spotlight as much as during his heyday, Evel Knievel remains a sports celebrity and is often referred to as the father of “extreme sports.” Accordingly, Evel Knievel is considered a public figure who often signs autographs for children and adults and who allows himself to be photographed by fans and media.

At the time of -the events giving rise to this action, Plaintiff Krystal Knievel was *1175 married to Evel Knievel. On April 7, 2001, Evel and Krystal Knievel attended the ESPN Action Sports and Music Awards (the Awards) in Las Vegas, Nevada. At the Awards, celebrities in attendance were asked to have their pictures taken. Many celebrities consented, including Evel Knievel. Some of the pictures were posted on the website “expn.com” in what was called the “Green Carpet Gallery” (the Gallery).

The Gallery contained 17 pictures of celebrities taken at the Awards, each with a caption underneath. To access the Gallery, it was necessary to click on an icon that contained thumbnail pictures of five of the posted pictures. The language next to the icon stated, “Walk with the stars as they strut their stuff for the paparazzi.” Clicking on the icon opened a window which contained the first photo in the Gallery. The viewer had the option to view all pictures in order by selecting the “next” option, or in reverse order by selecting the “back” option. However, the viewer could not look at a particular photo without first looking at the photos preceding it.

Beginning with the first photo and continuing in order, the photos and captions are described as follows:

The first photo in the Gallery shows two men, one has his left arm around the other and their right hands are clasped in a form of a handshake. The caption reads, “Colin McKay and Cary Hart share their love.”
The second photo shows two men standing side-by-side with the caption, “Ben Harper and James Hetfield exchanging musical ideas, as James reminds Ben that if he’s ever interested in doing something.... ”
The third photo shows two men posing. The caption reads, “Xhibit and Busta discuss their pre-partying before throwing down a pose.”
The fourth photo shows a woman in a black dress and shawl holding a rose. The caption state, “Tara Dakides lookin’ sexy, even though we all know she is hardcore.”
The fifth photo shows three men standing side-by-side, each holding a beer, with the caption, “Brian Deegan and the Metal Mulisha put back a few before going inside.”
The sixth photo shows two women smiling and contains the caption, “Shannon Dunn and Leslee Olson make it look easy to be cheesy.”
The seventh photo shows a man and a woman, apparently with their arms around one another. The caption states, “Todd Richards tells the camera man to step off his lady.”
The eighth photo shows a man in sunglasses and has the caption, “Ben Hink-ley rocks the shades so the ladies can’t see him scoping.”
The ninth photo shows a man and a woman with their arms around one another. The caption reads, “Dave Mirra and his gal know that he’s the best.”
The tenth photo shows Evel Knievel and is described below.
The eleventh photo shows a man on a non-motorized scooter. The caption states, “LL Cool J rolls in on a scooter and stops to give a shout out to EXPN.”
The twelfth photo shows a man holding up two fingers in the “peace” gesture. The caption states, “B Real. Peace out.”
The thirteenth photo shows two men, one with his right arm around the other. The caption says, “Bob Burnquist brought his skateboard along just in case he had time to get in a quick session.”
The fourteenth photo shows a man in a suit and tie with the caption, “Kevin *1176 Jones in a suit? You knew this show was going to be serious.”
The fifteenth photo shows a man in a tie with a scowl on his face. He has his right arm around a woman in a low-cut black dress. The caption reads, “Bjorn Leines got tough with anyone whose eyes drifted south.”
The sixteenth photo shows a woman and has the caption, “Ali Landry, aka “The Doritos Girl” won EXPN.eom’s award for Hottie of the Year.”
The seventeenth photo shows a woman in a black tank-top with the caption, “Pose for papa ... a close second for Hottie of the Year award.”

Regardless of whether a viewer looked at the photos from first to last or last to first, the picture of Plaintiffs appeared in the middle of the Gallery. The photo shows Evel Knievel standing between two ladies, one of whom is Krystal Knievel, with his right arm around Krystal Knievel and his left arm around the other woman. The caption underneath the picture states: “Evel Knievel proves that you’re never too old to be a pimp.” Due to its position in the Gallery, access to it alone was not possible. To see the picture, a viewer needed to start with the first picture and view each of the first nine pictures or proceed in reverse order and view the last seven photos.

Evel and Krystal Knievel filed suit against Walt Disney, Inc. and ESPN in Montana State Court alleging defamation under Montana law. Defendants removed the action to this Court and the parties subsequently agreed to dismiss Walt Disney, Inc. as a defendant. Now pending is Defendant ESPN’s motion to dismiss. ESPN argues that no reasonable person would believe the caption underneath the picture of Evel Knievel was alleging that Evel Knievel is actually a pimp or that Krystal Knievel is involved in prostitution. After considering the briefs and the evidence submitted by the parties, the Court agrees with ESPN. The website was obviously directed at a younger audience and contained loose, figurative, slang language such that a reasonable person would not believe ESPN was actually accusing Plaintiffs of being involved in criminal activity.

II. Analysis

A. Consideration of Documents Outside of the Pleadings

A threshold issue the Court must decide is whether the contents of the website may be considered in ruling on ESPN’s motion to dismiss. Generally, a court must decide a motion to dismiss by looking at the face of the complaint. The incorporation by reference doctrine allows a court to consider “documents whose contents are alleged in a complaint and whose authenticity no party questions, but which are not physically attached to the [plaintiffs] pleading.” In re Silicon Graphics, Inc. Securities Litigation,

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Atlantic Recording Corp. v. Project Playlist, Inc.
603 F. Supp. 2d 690 (S.D. New York, 2009)
Murawski v. Pataki
514 F. Supp. 2d 577 (S.D. New York, 2007)
Knievel v. Espn
Ninth Circuit, 2005
Condit v. Dunne
317 F. Supp. 2d 344 (S.D. New York, 2004)

Cite This Page — Counsel Stack

Bluebook (online)
223 F. Supp. 2d 1173, 2002 U.S. Dist. LEXIS 25665, 2002 WL 31246777, Counsel Stack Legal Research, https://law.counselstack.com/opinion/knievel-v-espn-inc-mtd-2002.