Kleier Advertising Co. v. James Miller Chevrolet, Inc.

722 F. Supp. 1544, 14 U.S.P.Q. 2d (BNA) 1061, 1989 U.S. Dist. LEXIS 10638, 1989 WL 125758
CourtDistrict Court, N.D. Illinois
DecidedSeptember 6, 1989
Docket88 C 7533
StatusPublished
Cited by3 cases

This text of 722 F. Supp. 1544 (Kleier Advertising Co. v. James Miller Chevrolet, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Kleier Advertising Co. v. James Miller Chevrolet, Inc., 722 F. Supp. 1544, 14 U.S.P.Q. 2d (BNA) 1061, 1989 U.S. Dist. LEXIS 10638, 1989 WL 125758 (N.D. Ill. 1989).

Opinion

MEMORANDUM AND ORDER

MORAN, District Judge.

Plaintiff Kleier Advertising Co., Inc. (Kleier) filed this action alleging copyright infringement, in violation of the 1976 Copyright Act (Act), 17 U.S.C. § 101, et seq. Defendants having conceded liability respecting copyright infringement, the only issues remaining before this court pertain to the nature of damages available to plaintiff as a result of that infringement. We have before us Kleier’s motion in limine. For the following reasons, that motion is granted.

FACTS

Plaintiff, an advertising agency, licenses the creative advertising materials it designs and copyrights. Defendant James Miller Chevrolet, Inc. (Miller Chevrolet) sells automobiles, and defendant Whiteco Metrocom, Inc. (Whiteco) leases billboard space to advertisers.

Kleier charges Miller Chevrolet with using copyrighted material created by Kleier, without license. Kleier also joins defendant Whiteco, alleging it rented billboard space enabling the display of the advertised materials. Both defendants have conceded liability but the parties disagree over the amount of damages.

DISCUSSION

I. Remedies for Copyright Infringement

The law respecting copyright infringement has undergone substantial change since the passage of the 1976 Act. Prior to its adoption, courts were divided as to whether copyright owners could recover either the greater of damages or profits, or both. This disagreement was rooted in the conflict between the statutory language of the 1909 Act, 61 Stat. 652, § 101(b) (revised 1976), which appeared to contemplate a cumulative recovery, and the legislative history of the 1909 Act, which indicated that Congress envisioned an alternative recovery. See, e.g., Sid & Marty Krofft Television Productions, Inc. v. McDonald’s Corp., 562 F.2d 1157 (9th Cir.1977). Those courts that awarded copyright owners both *1545 damages and profits usually did so on the basis of statutory language stating that an infringer is liable for

such damages as the copyright proprietor may have suffered due to the infringement, as well as all the profits which the infringer shall have made from such infringement.

61 Stat. 652, § 101(b) (revised 1976). In contrast, those courts awarding copyright owners only the greater of damages or profits usually did so with the understanding that Congress envisioned the two types as alternative forms of recovery. Sid & Marty Krofft, supra at 1175-76.

The 1976 Act resolved this conflict among courts. Under the Act a

copyright owner is entitled to recover the actual damages suffered by him or her as a result of the infringement, and any profits of the infringer that are attributable to the infringement and are not taken into account in computing the actual damages.

17 U.S.C.A. § 504(b) (emphasis added). According to H.R.Rep. No. 1476, 94th Cong., 2d Sess. 161, the 1976 Act was passed in order to reimburse copyright owners for losses, and to disgorge infringers of any benefit derived from their infringement:

In allowing the plaintiff to recover “the actual damages suffered by him or her as a result of the infringement,” plus any of the infringer’s profits “that are attributable to the infringement and are not taken into account in computing the actual damages,” section 504(b) recognizes the different purposes served by awards of damages and profits. Damages are awards to compensate the copyright owner for losses from the infringement, and profits are awarded to prevent the infringer from unfairly benefiting from a wrongful act.

H.R.Rep. No. 1476, 94th Cong., 2d Sess. 161, reprinted in 1976 U.S.Code Cong. & Admin.News 5777. Those two distinct interests — compensation and the denial of unjust enrichment — are therefore separably furthered by the Act.

The language of this Act, and its legislative history, together make clear that Congress intended for copyright owners to recover both damages and profits from an infringer, but only where the profits of the infringer were not taken into account in computing the actual damages. This proviso has been echoed in much of the subsequent case law. For example, the Seventh Circuit in Taylor v. Meirick, 712 F.2d 1112 (7th Cir.1983), noted that the new Act provides for recovery of both damages and profits so long as the profits “are not taken into account in computing the actual damages.” Id. at 1120. However, because the plaintiffs losses there at issue merely reflected the defendant’s gains, the court limited the plaintiff’s recovery to the greater of those items. Id. Similarly, in Deltak, Inc. v. Advanced Systems, Inc., 767 F.2d 357 (7th Cir.1985), the court restated the general rule that copyright owners are entitled to recover both damages and profits so long as the profits “are not taken into account in computing the actual damages.” Id. at 359. Like Taylor, however, the Del-tak court limited the plaintiff’s recovery to the greater of damages or profits because the plaintiff’s losses correlated to the defendants’ gains. Id. at 363.

The Supreme Court implicitly addressed the issue in Harper & Row Publishers, Inc. v. Nation Enterprises, 471 U.S. 539, 105 S.Ct. 2218, 85 L.Ed.2d 588 (1985), holding that the trial court properly awarded actual damages and accounting profits to the plaintiff there alleging copyright infringement. And the Ninth and Second Circuits have similarly held. See JBJ Fabrics, Inc. v. Mark Industries, Inc., 5 U.S.P. Q.2d 1414, 1987 WL 47381 (C.D.Cal.1987) (noting it is no longer “the law of this Circuit that a copyright owner [can] either recover its damages or infringer’s profits, but not both,” because Congress has amended the copyright law to provide for the recovery of both damages and profits). See also Abeshouse v. Ultragraphics, Inc., 754 F.2d 467 (2d Cir.1985) (analyzing the recoverability of damages and profits under the 1976 Act).

Defendants here would have this court believe that the 1976 Act changed nothing and that therefore copyright holders can *1546 not recover both profits and damages. In support of their contention, defendants cite Sid & Marty Krofft, supra, and Taylor, supra. As this court has noted, however, the 1909 Act relied upon in Sid & Marty Krofft is no longer good law. See JBJ Fabrics, 5 U.S.P.Q.2d at 1417.

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722 F. Supp. 1544, 14 U.S.P.Q. 2d (BNA) 1061, 1989 U.S. Dist. LEXIS 10638, 1989 WL 125758, Counsel Stack Legal Research, https://law.counselstack.com/opinion/kleier-advertising-co-v-james-miller-chevrolet-inc-ilnd-1989.