Kirchenberg v. Ainsworth Pet Nutrition, Inc.

CourtDistrict Court, E.D. California
DecidedJanuary 19, 2022
Docket2:20-cv-00690
StatusUnknown

This text of Kirchenberg v. Ainsworth Pet Nutrition, Inc. (Kirchenberg v. Ainsworth Pet Nutrition, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Kirchenberg v. Ainsworth Pet Nutrition, Inc., (E.D. Cal. 2022).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 FOR THE EASTERN DISTRICT OF CALIFORNIA 10 11 Erin Kirchenberg, on behalf of herself and all No. 2:20-cv-00690-KJM-DMC others similarly situated, 12 ORDER B Plaintiff, 14 15 Ainsworth, Pet Nutrition, Inc., and J.M. Smucker Co., 16 Defendants. 17 18 Plaintiff Erin Kirchenberg brings this putative class action against defendants claiming 19 | defendants misrepresented the ingredients in pet food she purchased in violation of the 20 | Magnuson-Moss Warranty Act, 15 U.S.C. § 2301, breach of implied and express warranty, and 21 | violation of state consumer protection laws. See generally Compl., ECF No. 1. Defendants move 22 | to dismiss. For the reasons below, the motion is granted in part with leave to amend. 23 | I. BACKGROUND 24 Plaintiff Erin Kirchenberg is a dog owner. /d. □□ 1-2. Defendant Ainsworth is the 25 | manufacturer and distributor of Just 6 dog food. Jd. 2,5. Defendant Smucker acquired 26 | Ainsworth in May 2018. Jd. § 6.

1 In 2018, Kirchenberg began purchasing Just 6 dog food after researching limited 2 ingredient options to benefit her dogs’ health. Id. ¶¶ 10–11. She made purchases from local 3 retailers and online. Id. ¶ 12. Kirchenberg claims she relied on defendants’ public 4 representations on television commercials indicating that Just 6 contains only “six simple, natural 5 ingredients . . . [and no] corn, wheat, soy or gluten.” Id. ¶¶ 12–13, 31–32. She also was 6 influenced by the signed statement of “a well-known and respected celebrity chef,” making the 7 same representations. Id. ¶ 32. The Just 6 nutrition label omits any mention of corn, wheat, soy 8 or beef from its ingredient list. Id. ¶ 33. Defendants’ website nutrish.com also claims that Just 6 9 “may help dogs with food sensitivities,” id. ¶ 35, and that the brand “maintain[s] rigorous testing 10 to ensure ingredient and product safety,” id. ¶ 38. Although the Just 6 products were more 11 expensive than other options on the market, Kirchenberg chose to pay a “premium” for Just 6, 12 relying on defendants’ “limited ingredient” representations. Id. ¶¶ 2, 12. 13 In or about February 2020, Kirchenberg learned defendants mislabeled Just 6’s 14 ingredients. Id. ¶¶ 10, 14. She stopped purchasing the product and conducted an independent 15 DNA analysis1 of a sample of the Just 6 pet food product. Id. ¶ 14. The analysis detected various 16 animal DNA and other ingredients: cattle (1.162%), deer (0.932%), pig (0.354%), soy (0.057%), 17 corn (0.050%) and wheat (0.023%). Edwards Rep., Ex. A at 2–3, ECF No. 1-1. Kirchenberg 18 then brought this class action alleging consumers like herself relied on defendants’ knowing 19 misrepresentations of Just 6’s ingredients and paid higher prices than they would have otherwise. 20 Compl. ¶¶ 26, 28–29, 39–40. 21 Kirchenberg asserts seven claims: (1) violation of the Magnuson-Moss Warranty Act 22 (“MMWA”), 15 U.S.C. § 2301; (2) breach of express warranty; (3) breach of implied warranty of

1 In her motion, plaintiff cites to studies utilizing either the polymerase chain reaction (PCR) or enzyme-linked immunosorbent assay (ELISA) method to test the DNA of pet food samples. See Mot. at 3, Ex. 1, ECF No. 18-2; id. at 2, Ex. 2, ECF No. 18-3; id. at 4, Ex. 3, ECF No. 18-4; id. at 2, Ex. 4, ECF No. 18-5; id. at 2, Ex. 5, ECF No. 18-6. Plaintiff does not include in her allegations information describing the method used for her independent DNA analysis. See Compl. at 2–3, Ex. A, ECF No. 1-1; id. ¶ 36. 1 merchantability; (4) unjust enrichment; (5) violation of the California Consumers Legal Remedies 2 Act (“CLRA”), Cal. Civ. Code section 1770(a)(5)(7)(9)(16); (6) violation of the California False 3 Advertising Law (“FAL”), Cal. Bus. & Prof. Code section 17500; and (7) violation of the 4 California Unfair Competition Law (“UCL”), Cal. Bus. & Prof. Code section 17200. Compl. 5 ¶¶ 52–132. She seeks monetary damages and injunctive relief. See id. ¶¶ 26–27 (Relief 6 Demanded). 7 Defendants move to dismiss under Federal Rule of Civil Procedure 12(b)(6). Mot. to 8 Dismiss, ECF No. 18. Plaintiff opposes the motion, Opp’n, ECF No. 24, and defendants have 9 replied, Reply, ECF No. 26. The court submitted the matter without hearing. Min. Order, 10 ECF No. 27. 11 II. LEGAL STANDARD 12 A. Rule 12(b)(6) 13 Under Rule 12(b)(6) of the Federal Rules of Civil Procedure, a party may move to dismiss 14 a complaint for “failure to state a claim upon which relief can be granted.” A motion to dismiss 15 may be granted only if the complaint lacks a “cognizable legal theory” or if its factual allegations 16 do not support a cognizable legal theory. Hartmann v. Cal. Dep’t of Corr. & Rehab., 707 F.3d 17 1114, 1122 (9th Cir. 2013). The court assumes all factual allegations are true and construes 18 “them in the light most favorable to the nonmoving party.” Steinle v. City & Cnty. of San 19 Francisco, 919 F.3d 1154, 1160 (9th Cir. 2019). If the complaint’s allegations do not “plausibly 20 give rise to an entitlement to relief,” the motion must be granted. Ashcroft v. Iqbal, 556 U.S. 662, 21 679 (2009). 22 A complaint need contain only a “short and plain statement of the claim showing that the 23 pleader is entitled to relief,” Fed. R. Civ. P. 8(a)(2), not “detailed factual allegations,” Bell Atl. 24 Corp. v. Twombly, 550 U.S. 544, 555 (2007). But this rule demands more than unadorned 25 accusations; “sufficient factual matter” must make the cause of action at least plausible. Iqbal, 26 556 U.S. at 678. In the same vein, conclusory or formulaic recitations of the elements do not 1 alone suffice. Id. (quoting Twombly, 550 U.S. at 555). This evaluation of plausibility is a 2 context-specific task drawing on “judicial experience and common sense.” Id. at 679. 3 A court’s consideration of documents attached to a complaint or incorporated by reference 4 or matter of judicial notice will not convert a motion to dismiss into a motion for summary 5 judgment. United States v. Ritchie, 342 F.3d 903, 907-08 (9th Cir. 2003); Parks Sch. of Bus. v. 6 Symington, 51 F.3d 1480, 1484 (9th Cir. 1995); compare Van Buskirk v. Cable News Network, 7 Inc., 284 F.3d 977, 980 (9th Cir. 2002) (noting that even though court may look beyond pleadings 8 on motion to dismiss, generally court is limited to face of the complaint on 12(b)(6) motion). 9 B. Rule 9(b) 10 “In alleging fraud or mistake, a party must state with particularity the circumstances 11 constituting fraud or mistake.” Fed. R. Civ. P. 9(b). Surviving a Rule 9(b) challenge requires 12 plaintiffs to plead the “who,” “when,” “what,” “where,” and “how” of the fraudulent activity. 13 Vess v. Ciba-Geigy Corp. USA, 317 F.3d 1097, 1106 (9th Cir. 2003). Rule 9(b)’s heightened 14 pleading standard applies to claims under CLRA and the UCL.

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Kirchenberg v. Ainsworth Pet Nutrition, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/kirchenberg-v-ainsworth-pet-nutrition-inc-caed-2022.