Kinsley Technology Co. v. Ya Ya Creations, Inc.

District Court, C.D. California·Decided August 30, 2022·No. 2:20-cv-04310·Unknown

Opinion

Case 2:20-cv-04310-ODW-KS Document 198 Filed 08/30/22 Page 1 of 17 Page ID #:2481

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8 United States District Court 9 Central District of California

KINSLEY TECHNOLOGY CO., Case № 2:20-cv-04310-ODW (KSx)

Plaintiff, ORDER GRANTING IN PART AND

v. DEFERRING IN PART PLAINTIFF’S RENEWED MOTION YA YA CREATIONS, INC., et al., FOR DEFAULT JUDGMENT [194]

Defendants.

Plaintiff Kinsley Technology Co. sells disposable surgical facemasks on Amazon.com under its federally registered “SUNCOO” trademark. It sued numerous third-party sellers and Amazon.com, Inc. (“Amazon”) for trademark infringement committed in connection with the sale of counterfeit SUNCOO masks on Amazon’s online marketplace. Kinsley now moves for entry of default judgment against the sole remaining Defendant in this action, National Supply Distributors (“National”). (Renewed Mot. Default J. (“Motion” or “Mot.”), ECF No. 194-1.) Having carefully considered the papers filed in connection with the Motion, the Court deemed the matter appropriate for decision without oral argument. Fed. R. Civ. P. 78; C.D. Cal. L.R. 7-15. For the reasons discussed below, the Court GRANTS IN PART and DENIES IN PART Kinsley’s Motion, finding National is liable to Kinsley, but Case 2:20-cv-04310-ODW-KS Document 198 Filed 08/30/22 Page 2 of 17 Page ID #:2482

1 finding Kinsley fails in its burden of proving damages. 3 “The general rule of law is that upon default the factual allegations of the 4 complaint, except those relating to the amount of damages, will be taken as true.” 5 Televideo Sys., Inc. v. Heidenthal, 826 F.2d 915, 917–18 (9th Cir. 1987) (per curiam) 6 (citing Geddes v. United Fin. Grp., 559 F.2d 557, 560 (9th Cir. 1977)). The well- 7 pleaded factual allegations in the operative First Amended Complaint (“FAC”) are as 8 follows. 9 Kinsley is the owner of U.S. Trademark Registration No. 5,627,817 for the wordmark SUNCOO in international class 010 (medical apparatus). (FAC ¶ 34, ECF No. 31.) Kinsley and its sole importer/distributor, who is based in California, use the SUNCOO wordmark in connection with the sale of their disposable facemasks. (Id. ¶ 37.) The primary sales channel Kinsley uses is the Amazon Marketplace at www.amazon.com. (Id. ¶ 40.) Amazon allows sellers to list their products on the Amazon Marketplace, and the sellers pay Amazon a fee to store and maintain the products in its warehouses and eventually ship them to customers. (Id. ¶¶ 43–45.) Kinsley and its importer/distributor have utilized this program to offer its SUNCOO- branded facemasks on the Amazon Marketplace. (Id. ¶ 47.) Amazon assigns each third-party product sold on the Amazon Marketplace, such as Kinsley’s facemasks, an Amazon Standard Identification Number (“ASIN”). (Id. ¶¶ 49–51.) Every product sold on the Amazon Marketplace has an ASIN associated with it, and without an ASIN, a product cannot be listed or sold on the Amazon Marketplace. (Id.) Amazon assigned Kinsley’s SUNCOO-branded facemasks an ASIN, and Kinsley used this ASIN to create an associated product page for its facemasks. (See Id. ¶¶ 53, 55.) Because only Kinsley and its importer/distributor sell genuine SUNCOO-branded facemasks, Kinsley intended that only its facemasks, and no one

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1 else’s, should appear as products for sale on its product page. (See id. ¶ 56.) 2 Nevertheless, National obtained Kinsley’s ASIN and used it to sell counterfeit 3 facemasks (that is, facemasks not manufactured by Kinsley) through Kinsley’s 4 product page. (Id. ¶¶ 70–71.) Thus, customers purchasing facemasks through 5 Kinsley’s product page for SUNCOO-branded facemasks could place an order and 6 receive facemasks not manufactured by Kinsley, in either unbranded packaging or 7 counterfeit packaging. (Id. ¶¶ 60, 68–70; see Order Granting Mot. Prelim. Inj. 3–4, 8 ECF No. 147.) 9 On May 12, 2020, Kinsley initiated this action, asserting four claims: (1) trademark infringement (15 U.S.C. § 1114); (2) trademark counterfeiting (15 U.S.C. § 1114); (3) unfair competition under federal law (15 U.S.C. § 1125(a)); and (4) unfair competition under California state law (Cal. Bus. & Prof. Code §§ 17200–17210). Initially, Kinsley asserted these claims against all Defendants. Some Defendants have since settled with Kinsley, and Kinsley eventually dismissed every Defendant in this case other than National. National has not appeared in this action. On February 26, 2021, the Clerk entered National’s default based on its failure to respond to the FAC. (Default National, ECF No. 125.) Kinsley now moves for entry of default judgment against National. (See Mot.) Kinsley also applies to file under seal Exhibit D, an exhibit it relies on for damages calculations. (Pl.’s Appl. Leave File Under Seal, ECF No. 195.) Federal Rule of Civil Procedure 55(b) authorizes a district court to grant default judgment against a defendant who fails to respond to a complaint following an entry of default. Fed. R. Civ. P. 55(b)(2). Before a court can grant default judgment against a defendant, the plaintiff must satisfy the procedural requirements set forth in Central District Local Rule 55-1. This rule requires that the plaintiff submit a declaration establishing (a) when and against which party default was entered; (b) identification of the pleading to which default was entered; (c) whether the defaulting party is a minor

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