Kinney Tobacco Co. v. Maller

25 N.Y. St. Rep. 44
CourtCity of New York Municipal Court
DecidedJuly 6, 1889
StatusPublished

This text of 25 N.Y. St. Rep. 44 (Kinney Tobacco Co. v. Maller) is published on Counsel Stack Legal Research, covering City of New York Municipal Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Kinney Tobacco Co. v. Maller, 25 N.Y. St. Rep. 44 (N.Y. Super. Ct. 1889).

Opinion

Daniels, J.

The plaintiff and defendant are manufacturers of cigarettes in the city of New York, and the action was brought to restrain the defendant from the use of a device adopted by him as a trade-mark, upon the alleged ground that it infringed a trade-mark previously adopted and used by the plaintiff and its predecessors in the same business. The cigarettes manufactured by the plaintiff were pu"6 up in packages, upon the wrapper of which was its label, containing the words, in circular form, “Sweet Caporal.” 'These words were above space containing a cap ornamented with a device extending from the top over the side and beneath the rim of the cap. And over this upon one side was the word “Trade,” and on the other the word “Mark.” This was followed with the words “ Mild and extra fine,” below the cap, with the name of Kinney Brothers, and the place of business still beneath those words.

The defendant placed the cigarettes manufactured by him in a red colored paper box, sufficiently large to contain one hundred in number. And upon this box was his label, printed upon plain white paper, with the words, in circular form across the top, “ Sweet Coronal.” Beneath the word “Sweet” was the word “Trade,” then followed the figure of a crown, and beyond that and to the right the word “Mark.” Underneath these words and the crown were the words “Cigarettes maufactured for Oscar Mailer, New York.” This was followed by the number and location of the factory and a warning not required to be noticed. In this respect, there was no such resemblance or similarity between the wrappers used by the plaintiff upon its packages of cigarettes and that used by the defendant. And no interference with this use by the defendant of these words in this manner was directed or provided for by the judgment. So far, it in no way undertook to interfere with the defendant in [46]*46the packing of his cigarettes, or with the label placed upon the box.

But it was proven upon the trial, and the fact was found by the court, that each cigarette manufactured by the plaintiff was enclosed in a nice paper wrapper, And upon the middle of the cigarette, outside of this wrapper, were the words, in circular form, “Sweet Caporal.” Below these words and lengthwise of the paper was the word “Rice;” below that still the words “Kinney Bros.”

Under this name was a short line, and still below that the word “paper.” Upon the cigarettes manufactured by" the defendant, in similar circular form, were the words “Sweet Coronal,” lengthwise- of the paper, also the word “rice.” Underneath that was the name “Oscar Mailer,” and still below that, and under a more extended line than that in the plaintiff’s label, is printed the word “paper.” And below this device, and across a portion of the wrapper, is the figure of a crown. And it is this use of these words and of this device that the judgment has prohibited the defendant from employing or making. The words themselves, which have been in'this manner employed, cannot be exclusively appropriated by the plaintiff. The first of them relates only to the quality of the article, and no exclusive right to the appropriation of that word can be securéd by a manufacturer or trader in any quality or style of manufacture. This was determined in Manufacturing Co. v. Trainer (101 U. S., 51), when it was said in the opinion that the owner of a trade mark “has no "right to the exclusive use of any words, letters, figures or symbols which have no relation to the origin or ownership of the goods, but are only meant to indicate their names or quality. He has no right to appropriate a sign or symbol which, from the nature of the fact it is used to signify, others may employ with equal truth, and, therefore, have an equal right to employ for the same purpose.” Id., 54. And the same principle was applied in Caswell v. Davis (58 N. Y., 223), where it was said that “Words are but symbols. When they are used to signify a fact, or where, with what purpose soever used, they do signify a fact which others may, by the use of them, express with equal truth, others have an equal right to them for that purpose.” Id., 235.

The defendant was also equally entitled to print the words “rice paper” upon the paper used by him as the wrapper or case of the cigarette, for the plaintiff had acquired no exclusive right to the use of this paper, or to its denomination as rice paper, for this object. The employment of the words themselves in this manner, devoted to the defendant’s manufacture, would, therefore, be no violation' of the plaintiff’s exclusive right to this label as a trade mark.

But it appears from the continuation, location, and gen[47]*47eral description of the words used, for the case or wrapper of each cigarette, that the defendant in the employment of the words selected by him, has endeavored in appearance to imitate the label adopted and used by the plaintiff. This will appear from the form and manner in which the words lines, and location and character of the printing are used in the respective labels. That employed by the plaintiff lengthwise of the cigarette is in the following form:

SWEET CAPORAL

BICE

378 KINNEY BROS.,

PAPEB.

While that employed by the defendant in the same manner, is in this form:

SWEET CORONAL

OSCAR MALLER,

And a casual or inattentive observer, as most purchasers are, would be very likely to accept one in place of the other. Purchasers, or persons, using these cigarettes, and desiring to obtain those manufactured by the plaintiff, might very well in this manner accept and purchase the defendant’s manufacture, in place of the plaintiff’s. His cigarettes having this label on each wrapper, were sold from the box, while each of the plaintiff’s cigarettes had the label upon its wrapper, or case, as they were put up in the packages, of tens, or twenties, for the purposes of sale. In selling from the box used by the defendant, and containing one hundred cigarettes, purchasers in this manner, would ordinarily be deceived, for they would not be expected or inclined to look closely at the label upon the wrapper of the cigarettes to ascertain whether it was that of the plaintiff or of another manufacturer. And in this manner the plaintiff could well be defrauded out of a corresponding portion of its trade. It is by this peculiar form, combination and location of the words, rendering one label, a close resemblance of the other, that deception and injury would be caused. And when that is the nature of the device resorted to, although the defendant may employ the words he has the legal right to select and use, yet he violates the right of the plaintiff by so printing, placing and and arranging them as to produce the conclusion that the manufacture is that of the other party.

That under the legal rule applicable to this case, is an infringement of the plaintiff’s exclusive right to the use of its trade-mark. For by the peculiar location of the words, and the general form of the defendant’s label, he has given it the appearance of the label of the plaintiff. And the deception could only be removed by close observation and inspection. And when that may appear to be the fact in the case, there the plaintiff has the right to appeal to the court to restrain such a composition anil use of the defend[48]*48ant’s label as will be calculated to deceive the plaintiff’s customers. Colman v. Crump, 70 N. Y., 573; Morgan’s Sons Co. v. Troxell, 89 id., 292.

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Related

Manufacturing Co. v. Trainer
101 U.S. 51 (Supreme Court, 1880)
Caswell v. . Davis
58 N.Y. 223 (New York Court of Appeals, 1874)
Colman v. . Crump
70 N.Y. 573 (New York Court of Appeals, 1877)
Merry v. . Hoopes
18 N.E. 714 (New York Court of Appeals, 1888)
Selchow v. . Baker
93 N.Y. 59 (New York Court of Appeals, 1883)
Enoch Morgan's Sons' Co. v. Schwachhofer
55 How. Pr. 37 (New York Supreme Court, 1878)
Lockwood v. Bostwick
2 Daly 521 (New York Court of Common Pleas, 1869)

Cite This Page — Counsel Stack

Bluebook (online)
25 N.Y. St. Rep. 44, Counsel Stack Legal Research, https://law.counselstack.com/opinion/kinney-tobacco-co-v-maller-nynyccityct-1889.