Kimberly A. Finder, M.D. v. Texas Medical Board

Court of Appeals of Texas·Decided November 18, 2010·No. 03-10-00004-CV·Published

Opinion

TEXAS COURT OF APPEALS, THIRD DISTRICT, AT AUSTIN

NO. 03-10-00004-CV

Kimberly A. Finder, M.D., Appellant v.

Texas Medical Board, Appellee

FROM THE DISTRICT COURT OF TRAVIS COUNTY, 419TH JUDICIAL DISTRICT NO. D-1-GN-08-004200, HONORABLE RHONDA HURLEY, JUDGE PRESIDING

MEMORANDUM OPINION

Appellant Kimberly Finder, M.D., appeals a district court judgment affirming a final order of the Texas Medical Board (the “Board”) finding her in violation of the Board’s rules prohibiting false, misleading, or deceptive physician advertising and imposing a $5,000 disciplinary penalty against her. In four issues, Dr. Finder contends that the district court erred in affirming the Board’s final order. Because we find no error in the Board’s final order and we conclude that the Board’s order was supported by substantial evidence, we affirm the district court’s judgment affirming the Board’s order.

BACKGROUND

Kimberly Finder, M.D., became licensed by the Texas Medical Board in 1985. In 1990, she became board certified in dermatology and has been practicing as a dermatologist in

San Antonio since 1992. She currently serves as the medical director for The LipoSurgery Clinic, a clinic specializing in tumescent liposuction and selective cosmetic facial procedures for women.1 Tumescent liposuction, also referred to as the “tumescent technique,” involves injecting large volumes of tumescent solution into the targeted fat before it is sucked out. Tumescent solution contains dilute amounts of lidocaine, a local anesthetic, and epinephrine, used to restrict bleeding. Though it is generally agreed that tumescent solution must be used in order to categorize a procedure as tumescent liposuction, the record reflects two distinct opinions regarding the type of anesthesia permitted during a tumescent liposuction procedure. Dr. Finder claims that tumescent liposuction is defined as liposuction using only the local anesthesia in the tumescent solution, without any additional intravenous (IV) sedation or general anesthesia. By contrast, Dr. Mario Diana, a San Antonio plastic surgeon who practices liposuction, testified at the administrative hearing that he defines tumescent liposuction as that done using tumescent solution, whether or not additional IV sedation or general anesthesia is used. Dr. Finder claims that these competing definitions are part of a long-standing “turf war” between dermatologists, who subscribe to Dr. Finder’s definition, and plastic surgeons, who agree with Dr. Diana.

Sometime around 2001, Dr. Finder began advertising her practice on the internet at www.theliposurgeryclinic.com. The website, as viewed by the Board in 2004 (the “website”), contained a chart entitled “Technique Comparison” which included, among other things, the following information:

1 We note that the complaint giving rise to this appeal was not from a patient, nor was it related to the appropriate standard of patient care. Dr. Finder testified that in her over twenty years practicing dermatology, she has not received a single patient complaint or malpractice claim.

Consideration Tumescent Technique IV Sedation & General Anesthesia

Physicians Dermatologic Surgeon Plastic Surgeon Anesthesia Local anesthesia General anesthesia Procedure Gentle Rough and hurried Recovery Time Post Resume activities after More discomfort. Bed rest Surgery surgery. 45 min. walk is for 3-7 days. Hospitalization recommended day of surgery. may be required.

Minimal blood loss, reduced bruising and swelling.

Scarring Minimal. Smaller incisions Increased, Larger incisions drain then close naturally. often sutured.

Perforation of internal None. Patient is awake. Possible. Patient body organs Virtually impossible with unconscious. Punctures can gentle suctioning action. occur with unconscious patient due to vigorous

suctioning.

In 2004, the Board filed a preliminary complaint against Dr. Finder, alleging that the website violated section 164.052 of the Texas Occupations Code.2 See Tex. Occ. Code Ann. § 164.052 (West Supp. 2008). Section 164.052 states, in relevant part:

A physician or an applicant for a license to practice medicine commits a prohibited practice if that person:

....

(6) uses an advertising statement that is false, misleading, or deceptive;

2 Though Dr. Finder has since updated her website in response to the Board’s complaint, the Board’s sanctions against her are based on the version of the website viewed by the Board in 2004.

(7) advertises professional superiority or the performance of professional service in a superior manner if that advertising is not readily subject to verification;

Id. § 164.052(6)-(7).

After an unsuccessful informal settlement conference, the Board filed a formal complaint at the State Office of Administrative Hearings. A hearing was held before an administrative law judge (the “ALJ”) to determine whether statements on Dr. Finder’s website violated the Board’s rules regarding physician advertising. During the hearing, the Board offered the expert testimony of Dr. Diana, Dr. Byron Limmer, a San Antonio dermatologic surgeon, and Karen Porter, an advertising expert. Dr. Finder offered her own testimony, as well as that of experts Dr. Gerald Bernstein, a Seattle dermatologic surgeon, and Dr. Rhoda Narins, a dermatologic surgeon. At the conclusion of the hearing, the ALJ issued a Proposal for Decision (“PFD”), identifying and describing six statements from the website that she found to be material misrepresentations of material facts and thus violated the Board’s rules. See 22 Tex. Admin. Code § 164.3(1) (2010) (Tex. Med. Bd., Misleading or Deceptive Advertising) (including material misrepresentations of material facts within definition of false, misleading, or deceptive advertising).

The ALJ found that Dr. Finder’s website contained the following material misrepresentations: (1) plastic surgeons use general anesthesia when performing liposuction, while she uses local anesthesia; (2) her services virtually eliminate risk, while plastic surgeons use general anesthesia, which shuts down the brain and requires a machine to keep the lungs functioning; (3) dermatologists perform liposuction in a gentle manner while plastic surgeons perform the surgery in a rough and hurried manner; (4) scarring is increased and larger incisions are often sutured when

liposuction is performed under IV sedation or general anesthesia; (5) under general anesthesia, internal organs can be perforated due to vigorous suctioning; and (6) bed rest is required for three-to- seven days after surgery under general anesthesia, the patient will experience more discomfort after liposuction under general anesthesia, and bruising and swelling are reduced when surgery is performed under local anesthesia. The ALJ also concluded that Dr. Finder had advertised professional superiority or the performance of professional service in a superior manner and that this advertising was not subject to verification. See Tex. Occ. Code Ann. § 164.052(7).

In its final order, the Board adopted all but one of the ALJ’s findings of fact and conclusions of law and imposed upon Dr. Finder an administrative penalty of $5,000.3 After exhausting the administrative remedies before the Board, Dr. Finder sought judicial review of the Board’s final order in the district court, which affirmed the Board’s order in full. This appeal followed.

STANDARD OF REVIEW

Our review of the Board’s final order is governed by the “substantial evidence”

standard of the Texas Administrative Procedure Act. See Tex. Gov’t Code Ann. § 2001.174 (West 2008). Under this standard, we presume that the Board’s order is supported by substantial evidence, and Dr. Finder bears the burden of proving otherwise. Texas Health Facilities Comm’n v. Charter

3 The Board did not adopt conclusion of law number twelve, a sanction recommendation, because it was not a proper conclusion of law. It did, however, impose the ALJ’s recommended penalty.

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