Kevin Simms v. Bayer Healthcare, LLC

Procedural entryThis page is a short order in Kevin Simms v. Bayer Healthcare, LLC. Read the opinion of the Court — 752 F.3d 1065
Court of Appeals for the Sixth Circuit·Decided May 29, 2014·No. 13-3514·Published

Opinion

RECOMMENDED FOR FULL-TEXT PUBLICATION Pursuant to Sixth Circuit I.O.P. 32.1(b) File Name: 14a0113p.06

UNITED STATES COURT OF APPEALS FOR THE SIXTH CIRCUIT _________________

In re: BAYER HEATHCARE AND MERIAL LIMITED ┐ FLEA CONTROL PRODUCTS MARKETING AND SALES │ PRACTICES LITIGATION. │ │ No. 13-3514 KEVIN SIMMS; ALAN RESNICK; NASHVILLE │ FARRELL; JOHN GREGG; MARK BLOOM; PAMELA J. > CARTHEN; GARY RICHARDSON; CRYSTAL BOYKIN; │ MARGARITA BALLOVERAS; SALVADORE CHRISTINA, │ JR.; BETH POLLARD, │ │ Plaintiffs-Appellants, │ │ v. │ │ │ BAYER HEATHCARE LLC; MERIAL LIMITED; MERIAL │ LLC; MERIAL INC., │ Defendants-Appellees. │ ┘ Appeal from the United States District Court for the Northern District of Ohio at Cleveland. No. 1:12-md-02319—Dan A. Polster, District Judge. Argued: January 29, 2014 Decided and Filed: May 29, 2014

Before: SUTTON, McKEAGUE, and WHITE, Circuit Judges.

_________________

COUNSEL

ARGUED: Paul M. De Marco, MARKOVITS, STOCK & DEMARCO, LLC, Cincinnati, Ohio, for Appellants. Gregory A. Castanias, JONES DAY, Washington, D.C., for Appellees. ON BRIEF: Paul M. De Marco, MARKOVITS, STOCK & DEMARCO, LLC, Cincinnati, Ohio, John R. Climaco, Scott D. Simpkins, Margaret M. Metzinger, CLIMACO, WILCOX, PECA, TARANTINO & GAROFOLI CO., LPA, Cleveland, Ohio, for Appellants. Gregory A. Castanias, JONES DAY, Washington, D.C., Judy Jarecki-Black, Ph.D., MERIAL LIMITED, Duluth, Georgia, John K. Sherk, Holly P. Smith, Molly S. Carella, SHOOK, HARDY &

1 No. 13-3514 Simms, et al. v. Bayer Healthcare, et al. Page 2

BACON L.L.P., Kansas City, Missouri, Richard J. Bedell, Jr., Lisa B. Gates, JONES DAY, Cleveland, Ohio, J. Patrick Elsevier, Ph.D., JONES DAY, San Diego, California, Chad A. Readler, JONES DAY, Columbus, Ohio, for Appellees. _________________

OPINION _________________

McKEAGUE, Circuit Judge. This case involves multidistrict litigation focused on whether defendants Bayer and Merial falsely advertised their flea-and-tick products for pets. In an effort to streamline the case, the district court framed the case as turning on a single issue, and crafted a case management plan in which Bayer and Merial would bear the initial burden of producing studies to substantiate their advertising claims. After Bayer and Merial met their burden, the burden would shift to the plaintiffs to refute the studies, showing how the studies were unreliable, inaccurate, or incomplete. The plaintiffs’ failure to carry their burden would result in dismissal of the case. The plaintiffs agreed to the case management plan, but then at the end of the process wanted to instead conduct discovery relating to issues besides the agreed-on dispositive issue. The district court denied most of the plaintiffs’ discovery requests, and granted summary judgment to Bayer and Merial. For the reasons stated below, we affirm.

I.

This case involves various flea-and-tick products for dogs and cats that Bayer and Merial manufacture and market. All of Merial’s products and all but one of Bayer’s products are considered “spot-on products” because their active ingredient works primarily through topical application to a pet’s skin rather than through the pet’s bloodstream. According to Bayer and Merial, after a small amount of their product is applied to one area of a pet’s skin, the product disperses over the rest of the pet’s body within one day of application via a process called translocation. Bayer and Merial advertise that this dispersal occurs because the product collects in the oil glands in the pet’s skin, and that the pet’s natural oils spread the product over the surface of the pet’s skin and “wick” the product over the pet’s hair.

The plaintiffs in this case are the named plaintiffs in ten actions filed in nine district courts, consolidated by the Judicial Panel on Multidistrict Litigation. The plaintiffs allege that No. 13-3514 Simms, et al. v. Bayer Healthcare, et al. Page 3

Bayer and Merial made various false and misleading claims about their flea-and-tick products. In their briefing to this court, the plaintiffs summarize their false advertising claims against Bayer and Merial as follows:

[1] that defendants’ products are self-dispersing and cover the entire surface area of the pet’s body when applied in a single limited spot; [2] that they are effective for one month and require monthly applications to continue to be effective; [3] that they do not enter the bloodstream of the pet and instead move across the pet’s coat and skin to cover and protect the pet; [4] and that they are waterproof and remain effective following shampoo treatments, swimming, and exposure to rain or sunlight.

Pl. Br. at 7.

On May 1, 2012, the district court conducted a case management conference. The district court discussed the plaintiffs’ claims with the plaintiffs’ attorneys, noting that the “first alleged false claim is that the defendants’ products are self-dispersing and cover the entire surface of the dog or cat’s body when applied in a single limited spot.” R. 16, 05/01/12 Tr. at 12, PageID # 187. After discussing all four claims with the plaintiffs’ attorneys, the district court reasoned that there were “four claims, but there’s really only one claim. . . . We can tie everyone up for years in discovery, but we can cut through all that and do a couple tests, and the product either disperses or it doesn’t.” Id. at 35, PageID # 210. The district court also noted that “if this product didn’t work [the way that the defendants claimed that it worked,] it would be readily apparent . . . within a few months.” Id. at 13, 15, PageID # 188, 190.

The district court summarized the dispute as a one-issue case several times during the case management conference. On one occasion, the district court stated, “boiled down, this case is very straightforward. The plaintiffs are alleging that the defendants’ product does not autodisperse across the surface of the pet’s body as the defendants claim.” Id. at 42–43, PageID # 217–18. On another occasion, the court stated: “It’s taken an hour, I now understand the plaintiffs’ case . . . it boils down to one basic contention, that they’re claiming that [Bayer and Merial] have misrepresented [their] product. And that is this self-dispersing mechanism, and that it covers the pet’s body, entire body, with a single application. So that’s what it boils down to.” Id. at 44, PageID # 219. On a third occasion: “So the question simply is, does this product . . . translocate over the pet’s body. If it does there is no case, if it doesn’t you have a problem with No. 13-3514 Simms, et al. v. Bayer Healthcare, et al. Page 4

what you’re claiming, you have to stop claiming it.” Id. at 52, PageID # 227. In another exchange, the plaintiffs expressly agreed with the district court’s categorization of the case:

JUDGE POLSTER: . . . . This is a one-issue case. Okay? I mean, does this product disperse over the pet’s body? If it does, there’s no case. If it doesn’t, we’ve got a false representation. That’s it. I mean, and it’s false for everyone, because that’s the only reason you would get the product. If it only works on the pet’s neck, who cares, it’s worthless. MR. CLIMACO [counsel for plaintiffs]: Your Honor, we agree. That’s the basic simplicity of the case.

Id. at 32, PageID # 207.

The district court then crafted an evidentiary plan for handling the case. In so doing, the district court again expressed concerns about spending millions of dollars in discovery. The evidentiary plan was discussed as follows:

JUDGE POLSTER: If [Bayer and Merial have] a good study . . . it will be up to the plaintiffs to demonstrate conclusively to me through experts what’s wrong with your study, or else they’re out. I’ll dismiss the claim, and they can go to the Court of Appeals, and then they’re not going to succeed. Okay? That will be as a threshold matter.

Free access — add to your briefcase to read the full text and ask questions with AI

Kevin Simms v. Bayer Healthcare, LLC, (6th Cir. 2014).

Kevin Simms v. Bayer Healthcare, LLC (Kevin Simms v. Bayer Healthcare, LLC) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related