Keona Palmer v. Flagship Resort Development Corp., Etc.

CourtNew Jersey Superior Court Appellate Division
DecidedApril 14, 2025
DocketA-3287-22
StatusPublished

This text of Keona Palmer v. Flagship Resort Development Corp., Etc. (Keona Palmer v. Flagship Resort Development Corp., Etc.) is published on Counsel Stack Legal Research, covering New Jersey Superior Court Appellate Division primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Keona Palmer v. Flagship Resort Development Corp., Etc., (N.J. Ct. App. 2025).

Opinion

NOT FOR PUBLICATION WITHOUT THE APPROVAL OF THE APPELLATE DIVISION

SUPERIOR COURT OF NEW JERSEY APPELLATE DIVISION DOCKET NO. A-3287-22

KEONA PALMER, DUANE ST. AMOUR, ANA ST. AMOUR, BRIAN ROWARD, JENNY ROWARD, JUDITH JONES, NIGUEL FIGUERO, OTILIO M. SEDA, JR., CARMEN SEDA, JAMES COHEN, STEPHEN BELL, SONIA LENHARDT BELL, JO-ANN WRIGHT, DENISE FRAWLEY, THOMAS FRAWLEY, BRIAN HART, JESSICA HART, SANDRA MOONEY, and THOMAS APPROVED FOR PUBLICATION MOONEY, April 14, 2025 APPELLATE DIVISION Plaintiffs-Respondents,

v.

FLAGSHIP RESORT DEVELOPMENT CORP., d/b/a FANTASEA RESORTS,

Defendant-Appellant. __________________________

Argued December 3, 2024 – Decided April 14, 2025

Before Judges Smith, Chase and Vanek.

On appeal from the Superior Court of New Jersey, Law Division, Atlantic County, Docket No. L-1515- 19. Jordan L. Barbone argued the cause for appellant (Jacobs & Barbone, PA, attorneys; Jordan L. Barbone, on the briefs).

Joe John Solseng (Schroeter Goldmark & Bender) of the Washington bar, admitted pro hac vice, argued the cause for respondents (Flitter Milz, PC, and Joe John Solseng, attorneys; Andrew M. Milz and Joe John Solseng, on the brief).

The opinion of the court was delivered by

SMITH, J.A.D.

After trial, a jury found defendant, Flagship Resort Development, liable

for violating the Consumer Fraud Act, N.J.S.A. 56:8-1 to -229 (CFA), and the

Real Estate Timeshare Act, N.J.S.A. 45:15-16.50 to -16.85 (RETA). The jury

awarded damages to nineteen plaintiffs who purchased timeshares from

defendant. The trial court, after trebling damages and awarding counsel fees,

entered judgment against defendant in the amount of $1,668,423.88.

Plaintiffs had sued defendant, claiming defendant's sales representatives

fraudulently induced them into purchasing timeshares by making material

misrepresentations during a timeshare presentation, only for plaintiffs to

discover later that their purchase agreements and related documents directly

contradicted the salespersons' statements.

On appeal, defendant contends the trial court committed reversible error:

by failing to grant its motion for summary judgment based on the parol

A-3287-22 2 evidence rule; by rejecting its argument that the two statutes at issue, CFA and

RETA, are in conflict; by rejecting its argument that RETA and its supporting

regulations are in conflict; by improperly submitting a question of contract

interpretation to the jury; and by abusing its discretion in awarding counsel

fees to plaintiff.

We affirm.

I.

Defendant owns and manages a resort property located in Atlantic City.

As part of its business, defendant markets resort timeshares to prospective

customers within a 150-mile radius of its property. It uses various advertising

techniques to achieve this, including promotions, face-to-face transactions, and

what it calls an "upgrade program." Plaintiffs are nineteen individuals who

purchased a "Flagship Timeshare Interval" from defendant, which plaintiff

described in their complaint as:

an arrangement, plan, scheme, or similar device, whether by membership agreement, sale, lease, deed, license, or right to use agreement or by any other means, whereby a purchaser, in exchange for consideration, receives ownership rights in or the right to use accommodations for a period of time less than a full year during any given year on a recurring basis,

A-3287-22 3 but not necessarily for consecutive years at Flagship Resort.1

Defendant engaged with plaintiffs in various ways. Plaintiffs either

entered sweepstakes or raffles and received written notification from defendant

that they won prizes, or defendant's agents contacted plaintiffs directly to

inform them of prize winnings. While some plaintiffs understood the prizes

required attendance at a timeshare presentation, others did not. Regardless,

defendant required all plaintiffs to attend an hours-long presentation at

defendant's flagship property in Atlantic City to claim their prizes. All

plaintiffs attended these presentations.

Plaintiffs claimed that, during these presentations, defendant made

various misrepresentations which induced them to purchase a Flagship

Timeshare Interval. These misrepresentations included: the timeshare interval

was an investment akin to a conventional real estate interest; the value of the

interval would increase over time; the timeshare interval was "readily

marketable" and that they could sell it at any time; there would be no increase

in the annual maintenance fees over time; they would be able to exchange their

intervals; they could book rooms at a resort whenever they wanted; the

1 For ease of reference throughout this opinion, we use the terms, "timeshare", "interval", and "timeshare interval" interchangeably to refer to the Flagship Timeshare Interval.

A-3287-22 4 investment in the timeshare would be good for taxes; the timeshare could be

rented out; they could travel anywhere at anytime; and they could sell the

timeshare, including back to defendant. Some plaintiffs testified that they

were overwhelmed and worn down by the presentation and were not given an

opportunity to read or understand the documents before signing. Some were

unaware that they were purchasing a timeshare or what a timeshare was.

After purchasing their timeshare intervals, plaintiffs began experiencing

a variety of issues. Some plaintiffs were unable to use timeshare at the

locations or during the times that they wanted. Others experienced an increase

in maintenance fees. When a number of plaintiffs attempted to sell their

timeshare intervals, either back to defendant or to others, they were unable to

do so.

A.

As part of their timeshare purchase, each plaintiff signed two documents,

a Purchaser's Acknowledgment (PA) and a Purchase and Sale Agreement

(PSA). Paragraphs 13 through 15 of the PA state in pertinent part:

The Purchaser(s) have been informed that neither the seller, or any of its affiliates, is engaged or involved in the resale of any unit interval at The Flagship Resort. Should a unit interval owner wish to pursue a resale, they must secure their own independent Real Estate Broker or handle the transaction his/her/themselves. The Purchaser(s) acknowledge(s) that he/she/they has/have not relied upon any statement as to price to

A-3287-22 5 be derived from the resale of his/her/their unit interval.

Purchaser(s) represent(s) that this unit interval is being purchased for his/her/their own personal vacation use and employment and not because of any financial or monetary advantage such as rental income, price appreciation or tax advantage. Purchaser(s) further acknowledge that they have entered into this Purchase and Sales Agreement freely and voluntarily, without coercion or undue pressure from employees and/or agents of The Flagship Resort.

The Purchaser(s) understand(s) that The Flagship Resort has gone to great lengths to prepare clear and concise documents that carefully explain in detail your rights and obligations as an owner. Purchaser(s) understand(s) that this Acknowledgement plus the Offering Statement Text . . .

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