Justin Bradshaw and Gustavo Lopez, individually and on behalf of all others similarly situated v. Lowe’s Companies, Inc., a North Carolina corporation, and Lowes Home Centers, LLC, a North Carolina limited liability company

District Court, S.D. California·Decided November 12, 2025·No. 3:25-cv-00742·Unknown

Opinion

Case No.: 25cv0742 DMS (MMP) JUSTIN BRADSHAW, and GUSTAVO

LOPEZ, individually and on behalf of all ORDER GRANTING IN PART AND others similarly situated, DENYING IN PART DEFENDANTS’ Plaintiffs, MOTION TO DISMISS v. LOWE’S COMPANIES, INC., a North Carolina corporation, and LOWES HOME CENTERS, LLC, a North Carolina limited liability company, Defendants. This case comes before the Court on the motion to dismiss filed by Defendants Lowe’s Companies, Inc. and Lowe’s Home Centers, LLC. Plaintiffs filed an opposition to the motion, and Defendant filed a reply. After the motion was submitted, Defendants filed a notice of supplemental authority citing a then-newly decided Ninth Circuit case, Popa v. Microsoft Corp., 153 F.4th 784 (9th Cir. 2025). Plaintiffs filed a response to that notice, to which Defendants filed a reply. Plaintiffs then filed a notice of supplemental authority citing Rose v. Yelp, Inc., No. CGC-25-623299 (Sept. 16, 2025), a case from the San Diego Superior Court, and Fregosa v. Mashable, Inc., No. 25-cv-01094-CRB, 2025 WL 2886399 (N.D. Cal. Oct. 9, 2025). They then filed a second notice of supplemental authority citing Gabrielli v. Haleon US Inc., No. 25-cv-02555-WHO, 2025 WL 2494368 (N.D. Cal. Aug. 29, 2025), and Deivaprakash v. Conde Nast Digital, No. 25-cv-04021-RFL, 2025 WL 2779193 (N.D. Cal. Sept. 30, 2025). Defendants thereafter filed their own second notice of supplemental authority citing Rodriguez v. Culligan Int’l Co., No. 25cv0225-AJB-KSC, 2025 WL 3064113 (S.D. Cal. Nov. 3, 2025), and Wooten v. BioLife Plasma Services L.P., No. 1:25-cv-00099-KES-SKO, 2025 WL 2979619 (E.D. Cal. Oct. 22, 2025), after which Plaintiffs filed a third notice of supplemental authority citing three additional cases from the Northern District of California: Atkins v. Amplitude, Inc., No. 24-cv-04913-RFL, 2025 WL 2521732 (N.D. Cal. Sept. 2, 2025), Selby v. Sovrn Holdings, Inc., No. 25-cv-03139- RFL, 2025 WL 2950164 (N.D. Cal. Oct. 17, 2025), and Walsh v. Dollar Tree Stores, Inc., No. 25-cv-01601-SVK, 2025 WL 2939229 (N.D. Cal. Oct. 16, 2025). After reviewing the parties’ briefs, the record, and the relevant legal authority, the Court grants in part and denies in part Defendants’ motion. I. This case involves Defendants’ use of trackers on its website www.lowes.com. The specific trackers at issue in this case are the TikTok Pixel and the Microsoft Bat Bing Tracker. (First Am. Compl. (“FAC”) ¶¶ 30-54.) According to Plaintiffs, [t]he TikTok Pixel is a piece of code implemented by site owners, such as Lowe’s, onto their websites, which enables website owners to track users’ interactions with the website. … The pixel also collects and reports supplementary metadata, including timestamp (when an action took place), IP address (which can be used to determine the geographic location of the user), unique identifiers (which are assigned to a user’s device or browser session that distinguish one user from another, device details (make, model, operating system), and browser information.

(Id. ¶ 31.) Plaintiffs also allege the TikTok Pixel “engages in a process known as ‘fingerprinting,’ through which it collects as much information as possible about the Lowe’s Website user and matches that information to the existing data from TikTok’s database that has been gathered from other websites with the TikTok Pixel installed, which includes millions of users.” (Id. ¶ 32.) Once users have been identified by the TikTok Pixel, “website owners such as Lowe’s can use the information for analytics as well as for advertising purposes.” (Id. ¶ 36.) “The Microsoft Bat Bing Tracker places the bat.bing cookie on a user’s browser, which collects information about the user. That information is gathered by Lowe’s and later disclosed to Microsoft.” (Id. ¶ 44.) One piece of information collected by the Microsoft Bat Bing Tracker “is an individual’s Microsoft ID (‘MUID’). An MUID is a unique identifier that Microsoft generates and assigns to a specific browser to track users’ activity across the internet.” (Id. ¶ 45.) Plaintiffs allege that when an individual goes to Defendants’ website Defendants secretly collect the individual’s personal identifying information, or PII, through these trackers. (Id. ¶ 2.) Specifically, Plaintiffs allege the trackers collect the individual’s “IP addresses, unique identifiers, and browsing information[,]” and then share that information with TikTok and Microsoft. (Id. ¶ 3.) Defendants then “use[ ] this information to create targeted ads, while TikTok add[s] the data to its database in order for the TikTok Pixel tracker itself to better identify users.” (Id.) Plaintiffs allege these trackers are “pen registers” under the California Invasion of Privacy Act (“CIPA”). California Penal Code § 638.50(b) defines a “pen register” as “a device or process that records or decodes dialing, routing, addressing, or signaling information transmitted by an instrument or facility from which a wire or electronic communication is transmitted, but not the contents of a communication.” Cal. Penal Code § 638.50(b). According to Plaintiffs, the trackers at issue in this case are “pen registers” because “they are ‘device[s] or process[es]’ that ‘capture[d]’ the ‘routing, addressing, or signaling information’—the IP address—from the electronic communications transmitted by Plaintiffs’ and Class members’ computers or smartphones.” (FAC ¶ 70) (quoting Cal. Penal Code § 638.50(b)). Plaintiffs allege Defendants’ use of the trackers without the website user’s “knowledge or consent and without a court order” violates CIPA, specifically California Penal Code § 638.51(a), which states: “Except as provided in subdivision (b), a person may not install or use a pen register or a trap and trace device without first obtaining a court order pursuant to Section 638.52 or 638.53.” Cal. Penal Code § 638.51(a). In response to Plaintiffs’ FAC, Defendants filed the present motion. II. In the present motion, Defendants ask the Court to dismiss the case against Lowe’s Companies for lack of personal jurisdiction. They also request dismissal of the entire case for lack of standing. On the merits of the claim, Defendants move for dismissal on the grounds the trackers are not “trap and trace” devices, Defendants consented to the use of the trackers on its website, Plaintiffs have failed to allege the required scienter, there is no private right of action under CIPA absent an injury, and Lowe’s Companies is not involved in the Lowe’s website. A. Personal Jurisdiction On a motion to dismiss for lack of personal jurisdiction, the plaintiff bears the burden “to establish the district court’s personal jurisdiction over the defendant.” Harris Rutsky & Co. Ins. Servs., Inc. v. Bell & Clements Ltd., 328 F.3d 1122, 1128-29 (9th Cir. 2003). When the court rules on a motion to dismiss without first holding an evidentiary hearing, “the plaintiff need only make a prima facie showing of jurisdiction to avoid the defendant’s motion to dismiss.” Id. at 1129 (citing Doe, I v. Unocal Corp., 248 F.3d 915, 922 (9th Cir. 2001) (per curiam)). “Unless directly contravened, [plaintiff’s] version of the facts is taken as true, and ‘conflicts between the facts contained in the parties’ affidavits must be resolved in [the plaintiff’s] favor for purposes of deciding whether a prima facie case for personal jurisdiction exists.’” Id. (quoting Doe, I, 248 F.3d at 922). Because “California’s long- arm statute allows courts to exercise personal jurisdiction over defendants to the extent permitted by the Due Process Clause of the United States Constitution[,]” this Court “need only determine whether personal jurisdiction in this case would meet the requirements of due process.” Id. (citations omitted). “For a court to exercise personal jurisdiction over a nonresident defendant, that defendant must have at lea

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Justin Bradshaw and Gustavo Lopez, individually and on behalf of all others similarly situated v. Lowe’s Companies, Inc., a North Carolina corporation, and Lowes Home Centers, LLC, a North Carolina limited liability company, (S.D. Cal. 2025).

Justin Bradshaw and Gustavo Lopez, individually and on behalf of all others similarly situated v. Lowe’s Companies, Inc., a North Carolina corporation, and Lowes Home Centers, LLC, a North Carolina limited liability company (Justin Bradshaw and Gustavo Lopez, individually and on behalf of all others similarly situated v. Lowe’s Companies, Inc., a North Carolina corporation, and Lowes Home Centers, LLC, a North Carolina limited liability company) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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