Justin Bradshaw and Gustavo Lopez, individually and on behalf of all others similarly situated v. Lowe’s Companies, Inc., a North Carolina corporation, and Lowes Home Centers, LLC, a North Carolina limited liability company

CourtDistrict Court, S.D. California
DecidedNovember 12, 2025
Docket3:25-cv-00742
StatusUnknown

This text of Justin Bradshaw and Gustavo Lopez, individually and on behalf of all others similarly situated v. Lowe’s Companies, Inc., a North Carolina corporation, and Lowes Home Centers, LLC, a North Carolina limited liability company (Justin Bradshaw and Gustavo Lopez, individually and on behalf of all others similarly situated v. Lowe’s Companies, Inc., a North Carolina corporation, and Lowes Home Centers, LLC, a North Carolina limited liability company) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Justin Bradshaw and Gustavo Lopez, individually and on behalf of all others similarly situated v. Lowe’s Companies, Inc., a North Carolina corporation, and Lowes Home Centers, LLC, a North Carolina limited liability company, (S.D. Cal. 2025).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 Case No.: 25cv0742 DMS (MMP) JUSTIN BRADSHAW, and GUSTAVO

11 LOPEZ, individually and on behalf of all ORDER GRANTING IN PART AND others similarly situated, 12 DENYING IN PART DEFENDANTS’ Plaintiffs, MOTION TO DISMISS 13 v. 14 LOWE’S COMPANIES, INC., a North 15 Carolina corporation, and LOWES HOME CENTERS, LLC, a North Carolina limited 16 liability company, 17 Defendants. 18 19 20 This case comes before the Court on the motion to dismiss filed by Defendants 21 Lowe’s Companies, Inc. and Lowe’s Home Centers, LLC. Plaintiffs filed an opposition to 22 the motion, and Defendant filed a reply. After the motion was submitted, Defendants filed 23 a notice of supplemental authority citing a then-newly decided Ninth Circuit case, Popa v. 24 Microsoft Corp., 153 F.4th 784 (9th Cir. 2025). Plaintiffs filed a response to that notice, 25 to which Defendants filed a reply. Plaintiffs then filed a notice of supplemental authority 26 citing Rose v. Yelp, Inc., No. CGC-25-623299 (Sept. 16, 2025), a case from the San Diego 27 Superior Court, and Fregosa v. Mashable, Inc., No. 25-cv-01094-CRB, 2025 WL 2886399 28 (N.D. Cal. Oct. 9, 2025). They then filed a second notice of supplemental authority citing 1 Gabrielli v. Haleon US Inc., No. 25-cv-02555-WHO, 2025 WL 2494368 (N.D. Cal. Aug. 2 29, 2025), and Deivaprakash v. Conde Nast Digital, No. 25-cv-04021-RFL, 2025 WL 3 2779193 (N.D. Cal. Sept. 30, 2025). Defendants thereafter filed their own second notice 4 of supplemental authority citing Rodriguez v. Culligan Int’l Co., No. 25cv0225-AJB-KSC, 5 2025 WL 3064113 (S.D. Cal. Nov. 3, 2025), and Wooten v. BioLife Plasma Services L.P., 6 No. 1:25-cv-00099-KES-SKO, 2025 WL 2979619 (E.D. Cal. Oct. 22, 2025), after which 7 Plaintiffs filed a third notice of supplemental authority citing three additional cases from 8 the Northern District of California: Atkins v. Amplitude, Inc., No. 24-cv-04913-RFL, 2025 9 WL 2521732 (N.D. Cal. Sept. 2, 2025), Selby v. Sovrn Holdings, Inc., No. 25-cv-03139- 10 RFL, 2025 WL 2950164 (N.D. Cal. Oct. 17, 2025), and Walsh v. Dollar Tree Stores, Inc., 11 No. 25-cv-01601-SVK, 2025 WL 2939229 (N.D. Cal. Oct. 16, 2025). After reviewing the 12 parties’ briefs, the record, and the relevant legal authority, the Court grants in part and 13 denies in part Defendants’ motion. 14 I. 15 BACKGROUND 16 This case involves Defendants’ use of trackers on its website www.lowes.com. The 17 specific trackers at issue in this case are the TikTok Pixel and the Microsoft Bat Bing 18 Tracker. (First Am. Compl. (“FAC”) ¶¶ 30-54.) According to Plaintiffs, 19 [t]he TikTok Pixel is a piece of code implemented by site owners, such as Lowe’s, onto their websites, which enables website owners to track users’ 20 interactions with the website. … The pixel also collects and reports 21 supplementary metadata, including timestamp (when an action took place), IP address (which can be used to determine the geographic location of the user), 22 unique identifiers (which are assigned to a user’s device or browser session 23 that distinguish one user from another, device details (make, model, operating system), and browser information. 24

25 (Id. ¶ 31.) Plaintiffs also allege the TikTok Pixel “engages in a process known as 26 ‘fingerprinting,’ through which it collects as much information as possible about the 27 Lowe’s Website user and matches that information to the existing data from TikTok’s 28 database that has been gathered from other websites with the TikTok Pixel installed, which 1 includes millions of users.” (Id. ¶ 32.) Once users have been identified by the TikTok 2 Pixel, “website owners such as Lowe’s can use the information for analytics as well as for 3 advertising purposes.” (Id. ¶ 36.) “The Microsoft Bat Bing Tracker places the bat.bing 4 cookie on a user’s browser, which collects information about the user. That information is 5 gathered by Lowe’s and later disclosed to Microsoft.” (Id. ¶ 44.) One piece of information 6 collected by the Microsoft Bat Bing Tracker “is an individual’s Microsoft ID (‘MUID’). 7 An MUID is a unique identifier that Microsoft generates and assigns to a specific browser 8 to track users’ activity across the internet.” (Id. ¶ 45.) 9 Plaintiffs allege that when an individual goes to Defendants’ website Defendants 10 secretly collect the individual’s personal identifying information, or PII, through these 11 trackers. (Id. ¶ 2.) Specifically, Plaintiffs allege the trackers collect the individual’s “IP 12 addresses, unique identifiers, and browsing information[,]” and then share that information 13 with TikTok and Microsoft. (Id. ¶ 3.) Defendants then “use[ ] this information to create 14 targeted ads, while TikTok add[s] the data to its database in order for the TikTok Pixel 15 tracker itself to better identify users.” (Id.) 16 Plaintiffs allege these trackers are “pen registers” under the California Invasion of 17 Privacy Act (“CIPA”). California Penal Code § 638.50(b) defines a “pen register” as “a 18 device or process that records or decodes dialing, routing, addressing, or signaling 19 information transmitted by an instrument or facility from which a wire or electronic 20 communication is transmitted, but not the contents of a communication.” Cal. Penal Code 21 § 638.50(b). According to Plaintiffs, the trackers at issue in this case are “pen registers” 22 because “they are ‘device[s] or process[es]’ that ‘capture[d]’ the ‘routing, addressing, or 23 signaling information’—the IP address—from the electronic communications transmitted 24 by Plaintiffs’ and Class members’ computers or smartphones.” (FAC ¶ 70) (quoting Cal. 25 Penal Code § 638.50(b)). Plaintiffs allege Defendants’ use of the trackers without the 26 website user’s “knowledge or consent and without a court order” violates CIPA, 27 specifically California Penal Code § 638.51(a), which states: “Except as provided in 28 subdivision (b), a person may not install or use a pen register or a trap and trace device 1 without first obtaining a court order pursuant to Section 638.52 or 638.53.” Cal. Penal 2 Code § 638.51(a). In response to Plaintiffs’ FAC, Defendants filed the present motion. 3 II. 4 DISCUSSION 5 In the present motion, Defendants ask the Court to dismiss the case against Lowe’s 6 Companies for lack of personal jurisdiction. They also request dismissal of the entire case 7 for lack of standing. On the merits of the claim, Defendants move for dismissal on the 8 grounds the trackers are not “trap and trace” devices, Defendants consented to the use of 9 the trackers on its website, Plaintiffs have failed to allege the required scienter, there is no 10 private right of action under CIPA absent an injury, and Lowe’s Companies is not involved 11 in the Lowe’s website. 12 A. Personal Jurisdiction 13 On a motion to dismiss for lack of personal jurisdiction, the plaintiff bears the burden 14 “to establish the district court’s personal jurisdiction over the defendant.” Harris Rutsky 15 & Co. Ins. Servs., Inc. v. Bell & Clements Ltd., 328 F.3d 1122, 1128-29 (9th Cir. 2003). 16 When the court rules on a motion to dismiss without first holding an evidentiary hearing, 17 “the plaintiff need only make a prima facie showing of jurisdiction to avoid the defendant’s 18 motion to dismiss.” Id. at 1129 (citing Doe, I v. Unocal Corp., 248 F.3d 915, 922 (9th Cir. 19 2001) (per curiam)). “Unless directly contravened, [plaintiff’s] version of the facts is taken 20 as true, and ‘conflicts between the facts contained in the parties’ affidavits must be resolved 21 in [the plaintiff’s] favor for purposes of deciding whether a prima facie case for personal 22 jurisdiction exists.’” Id. (quoting Doe, I, 248 F.3d at 922).

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Gutierrez v. United Foods, Inc.
11 F.3d 556 (Fifth Circuit, 1994)
International Shoe Co. v. Washington
326 U.S. 310 (Supreme Court, 1945)
United States v. Daniel James Fowlie
24 F.3d 1059 (Ninth Circuit, 1994)
United States v. Forrester
512 F.3d 500 (Ninth Circuit, 2008)
Hernandez v. Hillsides, Inc.
211 P.3d 1063 (California Supreme Court, 2009)
United States v. Guy Wheelock
772 F.3d 825 (Eighth Circuit, 2014)
Bernard Picot v. Dean Weston
780 F.3d 1206 (Ninth Circuit, 2015)
Spokeo, Inc. v. Robins
578 U.S. 330 (Supreme Court, 2016)
United States v. Morel
922 F.3d 1 (First Circuit, 2019)
TransUnion LLC v. Ramirez
594 U.S. 413 (Supreme Court, 2021)
In re Capacitors Antitrust Litigation
154 F. Supp. 3d 918 (N.D. California, 2015)
United States v. Caira
833 F.3d 803 (Seventh Circuit, 2016)

Cite This Page — Counsel Stack

Bluebook (online)
Justin Bradshaw and Gustavo Lopez, individually and on behalf of all others similarly situated v. Lowe’s Companies, Inc., a North Carolina corporation, and Lowes Home Centers, LLC, a North Carolina limited liability company, Counsel Stack Legal Research, https://law.counselstack.com/opinion/justin-bradshaw-and-gustavo-lopez-individually-and-on-behalf-of-all-others-casd-2025.