Jones v. Tonal Systems, Inc.

District Court, S.D. California·Decided September 30, 2024·No. 3:23-cv-01267·Unknown

Opinion

JULIE JONES, individually and on behalf Case No.: 3:23-cv-1267-JES-BGS of all others similarly situated, ORDER GRANTING DEFENDANT’S Plaintiffs, v. TONAL SYSTEMS, INC., and DOES 1- [ECF No. 14] 100, inclusive, Defendants.

Before the Court is Defendant Tonal Systems, Inc.’s (“Defendant” or “Tonal”) motion to dismiss Julie Jones’ (“Plaintiff”) complaint under Federal Rule of Civil Procedure 12(b)(6) for failure to state a claim. ECF No. 14-1. The motion is fully briefed and has been subject to oral argument. For the reasons stated below, the motion is GRANTED. I. FACTUAL ALLEGATIONS Defendant is a California-headquartered manufacturer of internet-enabled home fitness equipment. ECF No. 1-2, Compl. ¶ 4. Defendant maintains a customer support chat feature on its website, the mechanics of which are the subject of this dispute. The Plaintiff is a California citizen who along with class members visited Tonal’s website and “engaged with the ‘chat’ feature of the Website to communicate with Defendant.” Id. at ¶ 25. Defendant’s website chat feature includes an Application Programming Interface (“API”) run by a third-party vendor called Drift. Id. at ¶¶ 15-16. Drift API is a piece of computer code that creates and stores transcripts of conversations that take place between website visitors and Tonal agents in the chat feature. Id. at ¶ 15. According to the Complaint,2 although “consumers interact with the chat service on Defendant's Website, [such that] it appears they are only communicating with a company representative of Defendant[,]” Plaintiff and Class Members’ messages to Tonal are “first routed through Drift’s server.” Id. at ¶¶ 16-17. Drift thereby gains the ability to “secretly intercept in real time, eavesdrop upon, interpret, analyze, store, and use [chat feature conversations] for [its] own purposes.” Id. at ¶ 15. See also Compl. ¶ 17 (“This enables Drift to analyze, interpret, and collect customer-support agent interactions in real time to create live transcripts of communications as they occur, among other services.”). Plaintiff repeatedly references the prospect that Drift can use Tonal’s chat feature transcripts for “its own business purposes.” Id. at ¶¶ 18, 23. She infers these uses and purposes from Drift’s Product Guide for its Live Chat software (“the Product Guide”).3 Plaintiff quotes a statement from the Product Guide that chats are not deleted and are organized by the third-party vendor: “Drift does not allow conversations to be deleted. This is because Drift doesn't want to lose any activity with your contacts and/or leads. Instead of deleting conversations, Drift utilizes Conversation Statuses to help organize your chats.” Id. at ¶ 18. Plaintiff also says Drift uses cookies “to record a Website visitor's activity during and after the visitor's chat sessions with Defendant” and to link Tonal chat 1 The Defendant’s website is https://www.Tonal.com/. 2 On a motion to dismiss for failure to state a claim, “allegations of material fact are taken as true and construed in the light most favorable to the nonmoving party.” Cahill v. Liberty Mut. Ins. Co., 80 F.3d 336, 337-38 (9th Cir. 1996). 3 The Live Chat Quick Reference Guide is attached to the Defendant’s motion and incorporated into the Complaint by reference. transcripts if the user is a repeat visitor to the website. Id. at ¶ 20. Apart from keeping chat transcripts and site activity, Plaintiff alleges that Drift analyzes chat feature conversations to determine Class Members’ likelihood of purchasing Tonal’s products and services. Id. at ¶ 19. By combining chat transcripts and chat metadata with Salesforce record details, the site user’s recently visited webpages and activity during his or her website visit; and the visitor’s IP address, browser, and device information, Drift can label and tag web visitor conversations according to the user’s potential interest in Tonal products. Id. Plaintiff alleges the above has occurred without her knowledge or consent. Id. at ¶¶ 16, 18, 27-30, 49, 55. By paying for and using Drift’s services, she says, Tonal has intentionally caused the illegal interception and eavesdropping of her communications. Id. at ¶¶ 45-46. Plaintiff accordingly brings claims for violations of the California Invasion of Privacy Act (“CIPA”), California Penal Code §§ 630-638; California’s Unfair Competition Law (“UCL”), California Business & Profession Code § 17200, et seq.; and the California Constitution’s right to privacy provision, Cal. Const. art. I, § 1. Id. at ¶ 13. A motion to dismiss under Federal Rule of Civil Procedure 12(b)(6) tests the legal sufficiency of a plaintiff's claims. Navarro v. Block, 250 F.3d 729, 732 (9th Cir. 2001). Rule 12(b)(6) is read in conjunction with Rule 8(a)(2), which requires only “a short and plain statement of the claim showing that the pleader is entitled to relief.” To survive a motion to dismiss, a complaint must contain sufficient factual material to “state a claim to relief that is plausible on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). “A claim has facial plausibility when the Plaintiff pleads factual content that allows the court to draw the reasonable inference that the Defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). “The plausibility standard is not akin to a ‘probability requirement,’ but it asks for more than a sheer possibility that a defendant has acted unlawfully.” Id. (quoting Twombly, 550 U.S. at 556). The Court need not accept as true “threadbare recitals of the elements of a cause of action, supported by mere conclusory statements.” Id. The Complaint “must contain sufficient allegations of underlying facts to give fair notice and to enable the opposing party to defend itself effectively.” Starr v. Baca, 652 F.3d 1202, 1216 (9th Cir. 2011). Dismissal is proper only where there is either a “lack of a cognizable legal theory or the absence of sufficient facts alleged under a cognizable legal theory.” Balistreri v. Pacifica Police Dep’t, 901 F.2d 696, 699 (9th Cir. 2008). The question is not whether the plaintiff will ultimately prevail, but whether she is entitled to offer evidence to support the claims asserted. Gilligan v. Jamco Dev. Corp., 108 F.3d 246, 249 (9th Cir. 1997). When a court grants a motion to dismiss a complaint, it must then decide whether to grant leave to amend. Leave to amend should be “freely given” where there is no (1) “undue delay,” (2) “bad faith or dilatory motive,” (3) “undue prejudice to the opposing party” if amendment were allowed, or (4) “futility” in allowing amendment. Foman v. Davis, 371 U.S. 178, 182 (1962). Dismissal without leave to amend is proper only if it is clear that “the complaint could not be saved by any amendment.” Intri-Plex Techs., Inc. v. Crest Group, Inc., 499 F.3d 1048, 1056 (9th Cir. 2007). “Leave need not be granted where the amendment of the complaint . . . constitutes an exercise in futility . . . .” Ascon Props., Inc. v. Mobil Oil Co., 866 F.2d 1149, 1160 (9th Cir. 1989). III. REQUESTS FOR JUDICIAL NOTICE AND NOTICES OF RECENT A. Defendant’

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Jones v. Tonal Systems, Inc., (S.D. Cal. 2024).

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