Johnston v. Board of Dental Examiners, D. C.

134 F.2d 9, 77 U.S. App. D.C. 119, 1943 U.S. App. LEXIS 3483
District Court, District of Columbia·Decided January 18, 1943·No. No. 8076·Published·Cited by 4 cases

Opinion

VINSON, Associate Justice.

The appellant, Samuel B. Johnston, a practicing dentist in the District of Columbia .for twenty-five years, feels that unduly oppressive and unwarranted restrictions have been placed upon the conduct of his profession. He instituted proceedings against the Board of Dental Examiners, appellees, to test the constitutionality of the Dental Act of 19401 and the validity of the appellees’ regulations issued thereunder. The District Court found his objections to be without merit and dismissed his complaint.

The Act in question contains the announced purpose of promoting public confidence in the dental profession.2 It seeks to prevent the commercialization of the profession- and unseemly competition, among its members. By its terms, the dentist who employs “bait advertising”, large or glaring light signs, pictorial of diagrammatic exhibitions or other extravagant means of alluring or attracting patients, subjects himself to suspension or revocation of his license to practice.3

The Act sets up the Board i of Dental Examiners, and gives it the power to revoke or suspend the license of any dentist found to be guilty of unprofessional conduct, which among other things is declared to be: “Advertising by any medium other than * * * a modest professional card or the display of a modest window or street sign at the licensee’s office, which professional card or window or street sign shall display only the name, address, profession, office hours, telephone connections, and, if his practice is so limited, his specialty : * * *.”4

The Board was delegated authority to make such rules and regulations as it deemed necessary -to effectuate the purposes of the Act;5 it was specifically authorized to designate the size of cards and signs.6 Pursuant to this authorization, the Board declared on November 18, 1940, that a licensee is permitted to display only two modest signs, with information thereon confined to that allowed by the Act. Window signs and signs flush with a building may not exceed 288 square inches in area, with lettering limited to 3 inches in height. Signs which protrude from a building may not exceed 144 square inches in area, with lettering similarly limited to 3 inches in height. The licensee is limited to a single advertisement, not to exceed 2j4 inches in width and 1 inch in height, in a copy of any newspaper or publication at one time.

Appellant has not been accustomed to advertising in an unobtrusive manner. The regulations of the Board impose moderation, whereas he has found it profitable to be ostentatious. He estimates that more than one-half of his fifty to sixty patients a day are attracted by his newspaper advertisements and building signs. He has spent from $2,500 to $6,000 a year in newspaper advertising. He has placed four signs flush with his office building, 4 by 6 feet in size, -on which there is lettering 4, 5, and 8 inches in height; and a large metal sign hung at an angle. Thus there are at least twice the number of signs permitted -by the regulations, and each of the signs flush with the building is twelve times the maximum size allowed. Appellant also displays laboratory dental work in a small show case at the entrance of his office building.

Alleging that he was threatened with criminal prosecution and revocation of his license if he continued these prac[11] tices, appellant asked the District Court for a declaratory judgment -to determine his right to persist therein and for an injunction against the Board prohibiting the threatened enforcement of its regulations.. He urges- that he is deprived of the due process of law assured to him by the Fifth Amendment in so far as the Act forbids the advertising of prices, the advertising oi free dental examinations, the display of teeth or bridgework, and truthful advertising in general. The courts have so often sustained identical legislative provisions7 that we are somewhat surprised at appellant’s apparently serious re-presentation of this argument here. The terms of the Act are clear. The words “large”, “professional services”, “indirectly”,, and “advertising” have all been considered sufficiently definite and precise as used in legislation of this character.8 The limitation on newspaper advertising is a reasonable regulation under the terms of the Act.9

Appellant urges that the (Board has no authority to designate the number of signs that he may employ, there being no limitation in the Act as to number, but only as to size. The Board insists that “size”, as used in the Act, means “aggregate size”, else the Congressional provision is ineffectual. We agree that the regulation dealing with size is a nullity if it permits the licensee to accomplish through multiplicious production the effect which is denied to a single display.

The appellant’s remaining attack is against the regulation of the Board which limits the size of advertising signs .to 144 and 288 square inches, with maximum lettering of 3 inches in height. He urges that two signs of the prescribed size placed on the building outside of his second story office would clearly be ineffective in the light of the congested traffic and other physical conditions existing at that corner. He complains that the regulation makes no distinctions on the basis of the size or locality of the building, the floor upon which the office is located, or the nature of the obstructions to the view thereof; and that the limitation is arbitrary, with no elasticity or discretion provided.

The regulations of the Board are valid so long as they are not unreasonable or arbitrary. If any doubt exists as to their invalidity, they must be upheld.10 The precise question is whether the limitation of a dentist’s office signs to 144 and 288 square inches, with maximum lettering of 3 inches in height, is clearly an unreasonable restriction under the terms of the Act.

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Johnston v. Board of Dental Examiners, D. C., 134 F.2d 9, 77 U.S. App. D.C. 119, 1943 U.S. App. LEXIS 3483 (D.D.C. 1943).

134 F.2d 9 (Johnston v. Board of Dental Examiners, D. C.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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