Joe Alexander v. The Martin Agency

• Court: Court of Appeals of Virginia
• Decided: September 9, 2025
• Docket: 0272242
• Status: Unpublished

Opinion

COURT OF APPEALS OF VIRGINIA UNPUBLISHED

Present: Judges Fulton, Causey and Lorish Argued by videoconference

JOE ALEXANDER MEMORANDUM OPINION* BY v. Record No. 0272-24-2 JUDGE DORIS HENDERSON CAUSEY SEPTEMBER 9, 2025 THE MARTIN AGENCY, ET AL.

FROM THE CIRCUIT COURT OF THE CITY OF RICHMOND Jacqueline S. McClenney, Judge

Richard F. Hawkins, III (The Hawkins Law Firm, PC, on briefs), for appellant.

Nicole Bergstrom (Maura J. Wogan; David B. Lacy; Grayson B. Cassada; Frankfurt Kurnit Klein & Selz, PC; Christian & Barton, LLP, on brief), for appellees.

In October 2019, Joe Alexander sued The Martin Agency (Martin), Kristen Cavallo, and

Martin’s parent company, the Interpublic Group of Companies, Inc., for defamation. The

defamation claim was based on four articles that Martin reposted on its website about Cavallo’s

success at Martin. In discussing Cavallo’s ascension, the articles referred to the sexual assault

allegations against Alexander that led to his resignation. Defendants demurred and the circuit

court sustained the demurrer, finding that Alexander failed to state a claim. Alexander appeals

the circuit court’s decision sustaining the demurrer.

On appeal, Alexander argues that the circuit court erred in sustaining defendants’

demurrer and finding that: (i) the statements were not “of and concerning” Alexander; (ii) the

* This opinion is not designated for publication. See Code § 17.1-413(A). statements were not capable of defamatory meaning; and (iii) the statements were not false. We

disagree and affirm the judgment of the circuit court.

BACKGROUND

In 2017, Joe Alexander was the Chief Creative Officer for The Martin Agency. He was

accused of multiple sexual harassment allegations during his tenure at Martin. Martin informed

Alexander of the claims made against him, and ultimately Alexander left the company as a result

of this scandal.1 The scandal and Alexander’s subsequent resignation were widely reported in

local, state, and national media. News outlets reported on the allegations, noting that some

allegations went back as far as the 1990s. The widespread coverage of the scandal developed

into a full-blown public relations crisis for Martin. In the aftermath of these events, Martin hired

Kristen Cavallo as its new Chief Executive Officer. Cavallo’s hiring was widely regarded as a

resounding success, and she was lauded for playing a pivotal role in restoring public confidence

and reshaping perceptions of Martin amidst the ongoing crisis. Three articles reporting on

Cavallo’s success following the scandal were reposted on Martin’s website, which form the basis

of Alexander’s complaint and appeal. These articles include: (1) a January 6, 2019 article by

Refinery 29; (2) an April 16, 2019 article by Ad Age; and (3) a May 9, 2019 article by Adweek.2

1 The parties characterized the events as a scandal. As a factual matter, Alexander and Martin entered a “confidential settlement agreement . . . to resolve a disputed accusation.” On November 21, 2017, Alexander was informed by Martin leadership that someone had filed a “sexual harassment complaint” against him and that it “looked ‘bad.’” On November 30, 2017, Alexander met again with Martin’s leadership and learned of multiple allegations made against him. At this point, Martin’s leadership gave Alexander the option to resign before the company launched an investigation, which would lead to him being fired with cause if the allegations were proven to be true. At a meeting with Martin Human Resources on December 1, 2017, after being confronted with more complaints, Alexander submitted his resignation letter. 2 In his opening brief, Alexander also alleged that a June 19, 2019 article by Adweek was posted on Martin’s website. Alexander withdrew that claim in his reply brief, acknowledging that the article was not posted on Martin’s website. -2- The first reposted article, from January 6, 2019, referred to numerous sexual harassment

allegations and described the allegations as the reason Martin was let go. This article further

described Alexander as having “behaved badly” and praised Cavallo for her leadership. The

second reposted article, from April 16, 2019, referred to Alexander’s scandal, praised Cavallo for

her leadership, and quoted Cavallo as saying “don’t waste a good crisis.” The third reposted

article, from May 9, 2019, quoted Cavallo as referring to the scandal as a “bone-crushing crisis”

and praised her leadership and actions in addressing the consequences of the scandal and for

rehabilitating the company’s public image. Each article was merely republished on the

company’s website and did not originate from the company itself.

Alexander filed suit against appellees (Martin, Cavallo, and Martin’s parent company,

Interpublic Group of Companies, Inc. (IPG) (defendants)) alleging that the statements from these

articles defamed him by implying—though not expressly stating—that the sexual harassment

claims against him were true.3 Defendants demurred to the defamation claims. The court

sustained the demurrer, finding that Alexander failed to plead sufficient facts. The court

reasoned that while the articles reported on the sexual harassment claims against Alexander, they

could not be read to say that the sexual harassment allegations against him were substantiated.

In doing so, the court reasoned that “[t]o the extent these articles even refer to Plaintiff, the

[c]ourt finds that none of these references are capable of a defamatory meaning” and “any

reference to the allegations of sexual harassment against Plaintiff are substantially accurate as

acknowledged in [Alexander]’s Complaint.” In other words, while the articles certainly reported

3 Alexander initially brought claims against the Interpublic Group of Companies, Inc., Sissy Estes, and Tara Hanley that alleged defamation, insulting words, breach of fiduciary duty, breach of contract, gross negligence, tortious interference, common law conspiracy, intentional infliction of emotional distress, and fraud in the inducement. The litigation continued to take various shapes by adding defendants, amending complaints, and non-suits to arrive at this appeal in its current form. -3- on the sexual harassment claims against Alexander, the court found that Alexander could not

“extrapolate beyond the ‘plain and natural’ meaning of the words referring to allegations of

sexual harassment to claim that the . . . Defendants[] stated that [Alexander] did commit sexual

harassment.” Alexander appeals only the decision of the court as to the demurrer, alleging that

the court erred in its findings that (i) the statements were not “of and concerning” Alexander; (ii)

the statements were not capable of defamatory meaning; and (iii) the statements were not false.

ANALYSIS

This Court “exercise[s] de novo review of the circuit court’s decision sustaining the

defendants’ demurrers.” Theologis v. Weiler, 76 Va. App. 596, 603 (2023) (citing Givago

Growth, LLC v. iTech AG, LLC, 300 Va. 260, 264 (2021)). In the Commonwealth, a demurrer is

a responsive pleading that allows a defendant to test “the legal sufficiency of the facts properly

alleged in the challenged pleading and the inferences fairly drawn from those facts.” Murayama

1997 Trust v. NISC Holdings, LLC, 284 Va. 234, 245 (2012). When ruling on a demurrer, a

court will assess whether the facts, as alleged are true, are “legally sufficient to state a cause of

action upon which relief may be granted.” Ramos v. Wells Fargo Bank, N.A., 289 Va. 321, 322

(2015).

Our Supreme Court has held that “the individual’s right to personal security includes his

uninterrupted entitlement to enjoyment of his reputation.” Tronfeld v. Nationwide Mut. Ins. Co.,

272 Va. 709, 713 (2006) (quoting Jordan v. Kollman, 269 Va. 569, 612 (2005)). Virginia

recognizes the theory of defamation by implication, so long as implication is “reasonably drawn

from the words actually used.” Webb v. Virginian-Pilot Media Cos., 287 Va. 84, 89 (2014).

Whether such an implication may be reasonably drawn is a question of law which may be

decided by demurrer. Id. at 90.

-4- Although Alexander argues that the trial court erred in finding that the statements were

not “of and concerning” him, we find that the court’s decision to sustain the demurrer did not

hinge on this factor. In its written order, the court stated that “[t]o the extent these articles even

refer to Plaintiff,” none of the “references are capable of a defamatory meaning.” Next, the court

reasoned that “any reference to the allegations of sexual harassment against Plaintiff are

substantially accurate as acknowledged in Plaintiff’s Complaint.” As such, our analysis on

appeal will focus on whether the trial court erred in finding that the references were incapable of

being defamatory and whether the articles contained false statements.

I. The circuit court did not err in finding that the articles were not “capable of a defamatory meaning.”

In sustaining the demurrer, the circuit court found that none of the statements from the

reposted articles identified by Alexander were “capable of a defamatory meaning,” reasoning

that “any reference to the allegations of sexual harassment against [Alexander] were substantially

accurate, as acknowledged in [Alexander]’s Complaint.” While Alexander denies the truth of

the allegations, he does not dispute that the allegations were, in fact, made. Accordingly,

Alexander challenges the truthfulness of what he reads to be implications that he actually

committed the alleged misconduct.

Our Supreme Court’s precedent in Webb controls cases based on defamation by

implication. In that case, Webb, a high school assistant principal, sued the Virginian-Pilot over

an article that discussed the punishments of three students—including his son, Kevin—after a

disagreement resulted in a physical altercation. 287 Va. at 84. The article noted that Kevin was

allowed to remain in school and participate in sports, despite facing a felony charge, while

another student had to transfer to a different school and subsequently dropped out. Id. at 87.

Webb argued that the article falsely implied that he used his position to ensure preferential

-5- treatment for Kevin.4 Id. The circuit court overruled Virginian-Pilot’s demurrer, which argued

that the article failed to create such an implication, and the case was appealed. Id. at 88.

On appeal, the Supreme Court made clear that in cases of defamation by implication, the

focus is on whether “the words and statements complained of in the instant case are reasonably

capable of the meaning ascribed to them by innuendo” and that the “meaning of the alleged

defamatory language can not, by innuendo, be extended beyond its ordinary and common

acceptation.” Id. at 89. “The province of the innuendo is to show how the words used are

defamatory, and how they relate to the plaintiff, but it can not introduce new matter, nor extend

the meaning of the words used, or make that certain which is in fact uncertain.” Id. at 89-90.

Guided by these principles, the Court found that although the article insinuated that

Kevin received special treatment, it nonetheless did “not create a reasonable implication that

[Webb] solicited or procured the insinuated special treatment.” Id. at 90. As such, in answering

“the question of whether the article is reasonably capable of the defamatory meaning,” a question

of law⎯not fact⎯the Court answered in the negative.

Here, as in Webb, the circuit court found that none of the statements from the reposted

articles identified by Alexander were “capable of a defamatory meaning,” reasoning that “any

4 In that case, the article did not expressly comment on the punishment disparity, but

paraphrased a deputy director at the Virginia High School League as stating that “a school principal typically determines whether a student is in good standing and allowed to participate in sports” [and] referred to state regulations permitting a school system to suspend or expel a student charged with a felony. It included confirmation by the Chesapeake school system’s spokesperson that a student there could be suspended or expelled if charged with a felony. It further quoted the spokesperson verbatim as stating that “Kevin Webb ‘did not get preferential treatment because of his dad’s position.’”

287 Va. at 87. -6- reference to the allegations of sexual harassment against [Alexander] were substantially accurate,

as acknowledged in [Alexander]’s Complaint.” We agree. While the articles reference various

sexual harassment allegations, they do not speak to the validity of the allegations; nor does the

comparison of the environment at Martin before and after Cavallo imply wrongdoing on the part

of Alexander.

Additionally, we disagree that other statements made in the articles that mention the

sexual harassment allegations against Alexander rise to the level of defamation by implication, as

such an implication cannot be “reasonably drawn from the words actually used” in the articles.

Webb, 287 Va. at 89. Alexander’s argument that the juxtaposition between his performance and

Cavallo’s somehow insinuates that he did, in fact, sexually harass employees “extend[s] the

meaning of the words used.” Id. at 90. In rejecting Alexander’s argument, we distinguish

Alexander’s case from Pendleton v. Newsome, 290 Va. 162 (2015), where the Court held that a

trial court erred in sustaining a demurrer in an implied defamation case. In Pendleton, a mother

sued a school superintendent and other school board employees after they made various

statements implying that the mother was to blame for the death of her daughter, who died from

an allergic reaction to peanuts. One newsletter sent out by the school only three days after the

girl’s death referenced the “loss of this child” followed by it “is a parent’s responsibility to

provide the school with accurate, timely information; a health emergency plan . . . and the

medicine necessary to execute the plan. . . . If any one of these items is missing, the doctor’s

orders cannot be carried out. The school . . . relies on parents to follow through.” Id. at 168

(alterations in original). The Court found that unlike the plaintiff in Webb, the mother in

Pendleton was the “sole and unmistakable target of any innuendo” and found that “in the context

of the alleged publicity attending the case when the statements were published, it cannot be said

at the demurrer stage that they were not capable of conveying the defamatory innuendo that the

-7- plaintiff bore responsibility for her child’s death.” Id. at 173. Here, unlike this pointed reference

to the mother and her deceased child as the “sole” target, the articles at issue in this case discuss

changes in the culture at Martin, but not in a way that implies Alexander’s leaving was the sole

determinant. In contrast to the writings in Pendleton, the articles here primarily focus on the

impact of female-led leadership and how Cavallo’s perspective as a female CEO is changing the

company, rather than the allegations specific to Alexander. Nor is the recounting of such

allegations enough to insinuate that there was merit to the sexual assault allegations.

II. The trial court did not err in finding that the articles did not contain false statements.

As we have established that the court did not err in finding that the content of the articles

were not “capable of a defamatory meaning,” the next question to consider is whether they

included false statements. “Under Virginia law, ‘a private individual asserting a claim of

defamation first must show that a defendant has published a false factual statement that concerns

and harms the plaintiff or the plaintiff’s reputation.’” Dangerfield v. WAVY Broadcasting, Inc.,

228 F. Supp. 3d 696, 701 (E.D. Va. 2017) (quoting Hyland v. Raytheon Tech. Servs. Co., 277

Va. 40, 46 (2009)). A false statement contains facts that are not substantially true. Id. at 702.

The plaintiff “must show that the defendant knew that the statement was false or, believing that

the statement was true, lacked a reasonable belief for such belief, or acting negligently in failing

to determine the facts on which the publication was based.” Hyland, 277 Va. at 46.

Generally, statements that accurately describe accusations made against an individual are

not considered false simply because the individual denies the underlying conduct. In

Dangerfield, Dangerfield sued a broadcasting company for defamation after it reported that he

was arrested and “accused of rape.” 228 F. Supp. 3d at 700. The report stated that “[a]ccording

to a warrant . . . Dangerfield raped a woman inside of her car. It happened back in May . . . . ”

Id. The court held that the report that Dangerfield was accused was “substantially accurate” -8- because Dangerfield was, in fact, named on the warrant and was suspected of committing the

rape. Id. Therefore, the report’s statements about accusation were not actionable statements of

defamation, and the claims based on them were dismissed. Id. at 704.

Dangerfield makes clear the distinction between the existence of an allegation and the

truth of the accusations it sets forth. Alexander denies the truth underlying the allegations, but

he does not dispute that the allegations were made. In fact, they are consistent with his own

statements. Alexander states that in 2013, he entered into a confidential settlement agreement to

resolve an accusation of sexual harassment made against him. While he maintains that “the

complaint of sexual harassment was a lie,” he nevertheless admits that complaints were filed, and

he was made aware of them. Moreover, it is undisputed that Martin was in a public relations and

perception crisis because of the scandal. As was the case in Dangerfield, the articles accurately

describe the accusations made against Alexander. The fact that Alexander disputes the

underlying validity of the accusation itself does not make reporting on the existence of

accusations defamatory.

Accordingly, we find that there is nothing in the record or in the identified articles that

speak to the validity of the sexual harassment allegation against Alexander, only that the

allegations exist.

CONCLUSION

For the foregoing reasons, we affirm the judgment of the circuit court.

Affirmed.

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