Jessen Electric & Service Co. v. General Telephone Company of California, and Gte Directories Corporation, Jessen Electric & Service Co., Plaintiff-Appellant/cross-Appellee v. General Telephone Company of California, and Gte Directories Corporation, Defendant-Appellee/cross-Appellant

106 F.3d 407, 1997 U.S. App. LEXIS 25921
CourtCourt of Appeals for the Ninth Circuit
DecidedJanuary 21, 1997
Docket95-56175
StatusUnpublished

This text of 106 F.3d 407 (Jessen Electric & Service Co. v. General Telephone Company of California, and Gte Directories Corporation, Jessen Electric & Service Co., Plaintiff-Appellant/cross-Appellee v. General Telephone Company of California, and Gte Directories Corporation, Defendant-Appellee/cross-Appellant) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Jessen Electric & Service Co. v. General Telephone Company of California, and Gte Directories Corporation, Jessen Electric & Service Co., Plaintiff-Appellant/cross-Appellee v. General Telephone Company of California, and Gte Directories Corporation, Defendant-Appellee/cross-Appellant, 106 F.3d 407, 1997 U.S. App. LEXIS 25921 (9th Cir. 1997).

Opinion

106 F.3d 407

NOTICE: Ninth Circuit Rule 36-3 provides that dispositions other than opinions or orders designated for publication are not precedential and should not be cited except when relevant under the doctrines of law of the case, res judicata, or collateral estoppel.
JESSEN ELECTRIC & SERVICE CO., Plaintiff-Appellant,
v.
GENERAL TELEPHONE COMPANY OF CALIFORNIA, Defendant,
and
GTE Directories Corporation, Defendant-Appellee.
JESSEN ELECTRIC & SERVICE CO., Plaintiff-Appellant/Cross-Appellee,
v.
GENERAL TELEPHONE COMPANY OF CALIFORNIA, Defendant,
and
GTE Directories Corporation, Defendant-Appellee/Cross-Appellant.

Nos. 95-56175, 95-56176.

United States Court of Appeals, Ninth Circuit.

Argued and Submitted Nov. 4, 1996.
Decided Jan. 21, 1997.

Before: BROWNING, THOMPSON and THOMAS, Circuit Judges.

MEMORANDUM*

The parties are familiar with the facts and we will not restate them here.

* JESSEN ELECTRIC'S ARGUMENTS ON APPEAL

A. The district court did not abuse its discretion by granting GTE's motion for a new trial on the issue of damages unless Jessen Electric accepted a remittitur. When a district court, after viewing the evidence in the light most favorable to the prevailing party, concludes that a damage award is excessive, it must grant a new trial on damages unless the prevailing party accepts a remittitur which the court considers justified. Fenner v. Dependable Trucking Co., Inc., 716 F.2d 598, 603 (9th Cir.1983). The district court may grant a new trial even though substantial evidence supports the jury's verdict. Oltz v. St. Peter's Community Hospital, 861 F.2d 1440, 1452 (9th Cir.1988); C.O. Hanson v. Shell Oil Co., 541 F.2d 1352, 1359 (9th Cir.1976), cert. denied, 429 U.S. 1074, 97 S.Ct. 813, 50 L.Ed.2d 792 (1977).

Here, the district court correctly determined that the $5,200,000 jury award was excessive. At the time GTE entered into the contracts with Jessen Electric, GTE could not have reasonably foreseen that a breach would cause Jessen Electric lost profits outside of Washington and Oregon. We agree with the district court that the evidence at trial showed that the written contracts related to advertising in Washington and Oregon directories only. They provided for the publication of specific ads in specific editions of certain neighborhood Oregon and Washington directories, and perhaps the right to renew those ads at the discounted rate.

The evidence does not support an interpretation that the written contracts provided a contractual right to a 35% discount in GTE directories nationwide. Kathy Huning's oral representations that the discount would be available to Jessen nationwide, did not, by themselves, give rise to a contractual right to that discount. Jessen's exchange with Huning was not sufficiently definite or specific to give rise to an enforceable contractual right under the written contracts to a nationwide 35% discount. See Ladas v. California State Auto. Ass'n, 19 Cal.App.4th 761, 770, 23 Cal.Rptr.2d 810, 814 (1993). See also Restatement (Second) of Contracts § 33(1) (1981) ("Even though a manifestation of intention is intended to be understood as an offer, it cannot be accepted so as to form a contract unless the terms of the contract are reasonably certain.").

It was not reasonably foreseeable to GTE that a breach of its contracts for advertising in Washington and Oregon might cause lost profits in Hawaii, Florida, Texas, Los Angeles and Vancouver. The only profits reasonably foreseeable to GTE upon entering the contracts were those generated from ads in the Washington and Oregon directories. Jessen Electric's own expert testified that Jessen Electric suffered $184,492 in damages as a result of not appearing in the Washington and Oregon directories. Accordingly, $184,492 was the maximum amount of damages reasonably foreseeable to GTE at the time it entered the written contracts. The district court properly found that the $5,200,000 damage award was excessive as a matter of law. See Brandon & Tibbs v. George Kevorkian Accountancy Corp., 226 Cal.App.3d 442, 455-56, 277 Cal.Rptr. 40, 48 (1990).

B. The district court abused its discretion, however, by setting the amount of the remittitur at $35,392 rather than $184,492. The proper amount of a remittitur is the maximum amount sustainable by the evidence. D & S Redi-Mix v. Sierra Redi-Mix and Contracting Co., 692 F.2d 1245, 1249 (9th Cir.1982).

Jessen Electric's expert testified that GTE's breach caused Jessen Electric to suffer $184,492 in damages in Washington and Oregon alone. This figure was comprised of $35,392 for what the expert termed "loss of profits" from not appearing in the yellow pages, plus $149,100 for what the expert termed "loss of 35% discount value."

The district court concluded that Jessen Electric received "double damages" by receiving both lost profits and the value of the denied discount in Oregon and Washington. It limited the remittitur to the $35,392 for "loss of profits," concluding that Jessen "never purchased the advertising, thus, it should not be awarded monies equivalent to a discount it never received for advertising that it never purchased."

Both the $35,392 for "loss of profits" and the $149,100 for the "loss of 35% discount value," however, constituted lost profits recoverable by law. In calculating what he referred to as "loss of profits," Dr. Basset used the full retail cost of GTE advertising in calculating Jessen Electric's expenses. The jury found that Jessen Electric was entitled to a 35% discount on GTE advertising. The value of that discount, as Dr. Basset testified, would have reduced Jessen Electric's expenses and as a result would have increased its profits--profits Jessen Electric lost as a result of GTE's breach.

It is irrelevant that Jessen Electric never bought the advertising because in calculating lost profits, we consider the profits Jessen Electric would have earned had GTE not breached its contracts, i.e. had it provided the 35% discount. The maximum amount of damages supported by the evidence, therefore, was $184,492 for lost profits in Oregon and Washington, and that should have been the amount of the remittitur.

C. The district court did not abuse its discretion by limiting the evidence admissible at the new trial to evidence which would establish Jessen Electric's damages in Washington and Oregon. In granting the new trial, the district court correctly determined that Jessen could only recover damages for breach of the Washington and Oregon contracts. Evidence of damages suffered by the loss of advertising in these areas was the only evidence relevant to recoverable damages.

D. The district court did not err by granting GTE's Rule 50(a) motion for judgment as a matter of law on the issue of punitive damages and withdrawing the issue from the jury.

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106 F.3d 407, 1997 U.S. App. LEXIS 25921, Counsel Stack Legal Research, https://law.counselstack.com/opinion/jessen-electric-service-co-v-general-telephone-company-of-california-ca9-1997.