Jennifer Song v. Champion Petfoods USA, Inc.

27 F.4th 1339
CourtCourt of Appeals for the Eighth Circuit
DecidedMarch 8, 2022
Docket20-3689
StatusPublished
Cited by18 cases

This text of 27 F.4th 1339 (Jennifer Song v. Champion Petfoods USA, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eighth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Jennifer Song v. Champion Petfoods USA, Inc., 27 F.4th 1339 (8th Cir. 2022).

Opinion

United States Court of Appeals For the Eighth Circuit ___________________________

No. 20-3689 ___________________________

Jennifer Song, on behalf of themselves and all others similarly situated; Scott Wertkin, on behalf of themselves and all others similarly situated

lllllllllllllllllllllPlaintiffs - Appellants

v.

Champion Petfoods USA, Inc.; Champion Petfoods, LP

lllllllllllllllllllllDefendants - Appellees ____________

Appeal from United States District Court for the District of Minnesota ____________

Submitted: October 19, 2021 Filed: March 8, 2022 ____________

Before SMITH, Chief Judge, WOLLMAN and LOKEN, Circuit Judges. ____________

WOLLMAN, Circuit Judge.

Jennifer Song and Scott Wertkin (Plaintiffs) filed a putative class action, alleging that they were misled by claims made on packages of dog food manufactured and distributed by Champion Petfoods USA, Inc., and Champion Petfoods, LP (Champion). The district court1 granted Champion’s motion to dismiss. We affirm.

I. Background

Champion manufactures two brands of dog food, Acana and Orijen. Both brands are distributed throughout the United States and have been manufactured at Champion’s production facility in Auburn, Kentucky, since 2016.

Champion launched Acana in the 1990s and advertised it as premium, high- quality dog food. Champion launched Orijen in 2006, with packaging claiming that the dog food was “biologically appropriate.” The term was meant to convey that the food contained ingredients that “dogs are evolved to eat,” i.e., meat and fish. Champion updated Acana’s packaging to include the “biologically appropriate” claim. For example, the packaging for the Acana Lamb & Apple Singles Formula stated:

BIOLOGICALLY APPROPRIATE™ Our foods mirror the richness, freshness and variety of meats for which DOGS ARE EVOLVED TO EAT.

Similarly, the packaging for the Orijen Regional Red stated:

BIOLOGICALLY APPROPRIATE™ NOURISH AS NATURE INTENDED - ORIJEN mirrors the richness, freshness and variety of Whole Prey™ meats that dogs are evolved to eat.

1 The Honorable Patrick J. Schiltz, United States District Judge for the District of Minnesota.

-2- Acana and Orijen packaging also made claims about “fresh regional ingredients.” For example, Acana Duck & Pear Singles Formula packaging claimed:

FRESH REGIONAL INGREDIENTS We focus on fresh ingredients from our region that are ranched, farmed or fished by people we know and trust.

Similarly, Orijen Six Fish packaging stated:

FRESH REGIONAL INGREDIENTS GROWN CLOSE TO HOME - We focus on local ingredients that are ethically raised by people we know and trust, and delivered to our kitchens fresh or raw each day.

Both brands’ packaging also included statements about the food being natural, such as “nourish as nature intended” and “delivering nutrients naturally.”

Champion made more specific claims on the packaging of certain dog food formulas. For example, the Acana Lamb & Apple Singles Formula packaging prominently states that “this 13 lb package of Acana is made with 6 1/2 lbs grass-fed lamb ingredients” and that “half is fresh or raw . . . and half is dried or oils.” The Orijen Six Fish packaging claims, in large font, that the 13 lb package “is made with over 11 lb of fresh, raw or dried fish ingredients.” It also depicts the types of fish used to make the food, listing below the images the approximate amount of each fish used, including fresh, raw, or dried mackerel, herring, flounder, redfish, monkfish, and silver hale.

Plaintiffs are dog owners who purchased Acana and Orijen dog food. The second amended complaint alleged twelve claims, all aimed at establishing Champion’s liability for the following allegedly false, misleading, or deceptive statements: “biologically appropriate,” “fresh regional ingredients,” “nourish as

-3- nature intended,” and “delivering nutrients naturally.” Plaintiffs alleged that Champion charges “one of the highest, if not the highest, price premiums in the market for their dog foods” and that they relied on Acana and Orijen packaging when deciding to pay this premium. According to Plaintiffs, the packaging was deceptive because the dog food contained or had a risk of containing Bisphenol A (BPA), heavy metals, and non-fresh, non-regional ingredients. Champion moved to dismiss all claims.

During a hearing on Champion’s motion, Plaintiffs articulated their definitions for the alleged misrepresentations. Plaintiffs explained that “‘biologically appropriate’ means, unless otherwise stated on the packaging, that the dog food is made from all fresh ingredients [and] does not contain any amount of heavy metals or BPA.” D. Ct. Order of Dec. 22, 2020, at 11. They defined “fresh regional ingredients” as meaning, unless otherwise specified, that all ingredients used to make Champion dog food are fresh and regional, with “regional” defined as within 100 miles of the Auburn production facility. Plaintiffs claimed that the natural statements were deceptive because the dog food contained or had a risk of containing unnatural ingredients or contaminants, like BPA.

The district court dismissed the second amended complaint based on Plaintiffs’ failure to plausibly allege any materially false, misleading, or deceptive representations or omissions of material fact. The district court acknowledged that whether a representation or omission is false, misleading, or deceptive is often a question of fact, but concluded that dismissal is warranted “[w]here allegations of fraud or deception are premised on an implausible interpretation of a packaging statement.” D. Ct. Order of Dec. 22, 2020, at 9. The court concluded that it was not plausible that reasonable consumers would interpret “biologically appropriate” to mean that Champion dog food contained no heavy metals. Nor was it plausible that a reasonable consumer interpret “fresh regional ingredients” to mean that the dog food was made only with ingredients that are fresh and regional. The court held that

-4- the phrase “nourish as nature intended” was non-actionable puffery, “too vague to be proved or disproved.” Id. at 24. With respect to “delivering nutrients naturally,” the court explained that, although Plaintiffs had reasonably defined the phrase as meaning that “the product either is healthy or, at least, would not harm their health,” the second amended complaint did not allege that Champion’s dog food was not healthy or that it had harmed any dog’s health. Plaintiffs’ claims related to the presence or risk of BPA contamination were dismissed for lack of standing. The omission-based, breach-of-warranty, and unjust enrichment claims were also dismissed.

II. Standing To Pursue BPA-Related Claims

Because the second amended complaint did not allege that Plaintiffs had purchased dog food that contained BPA, the district court dismissed the BPA-related claims for lack of standing. D. Ct. Order of Dec. 22, 2020, at 13 (citing Wallace v. ConAgra Foods, Inc., 747 F.3d 1025, 1030 (8th Cir. 2014) (holding that plaintiffs lacked standing to challenge claim that Hebrew National hot dogs are “100% kosher” because plaintiffs did not allege “that all or even most Hebrew National products were not kosher, which means the particular packages of processed beef they purchased may have been . . . prepared in accordance with minimum kosher standards”)). Plaintiffs did not address standing in their opening brief on appeal, and their reply brief argues only that they have “standing to assert claims related to heavy metals.” Reply Br. 21.

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