Jennifer Davidson v. Kimberly-Clark Corp.

CourtCourt of Appeals for the Ninth Circuit
DecidedMay 9, 2018
Docket15-16173
StatusPublished

This text of Jennifer Davidson v. Kimberly-Clark Corp. (Jennifer Davidson v. Kimberly-Clark Corp.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Jennifer Davidson v. Kimberly-Clark Corp., (9th Cir. 2018).

Opinion

FOR PUBLICATION

UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT

JENNIFER DAVIDSON, an individual No. 15-16173 on behalf of herself, the general public and those similarly situated, D.C. No. Plaintiff-Appellant, 4:14-cv-01783- PJH v.

KIMBERLY-CLARK CORPORATION; ORDER AND KIMBERLY-CLARK WORLDWIDE, AMENDED INC.; KIMBERLY-CLARK GLOBAL OPINION SALES, LLC, Defendants-Appellees.

Appeal from the United States District Court for the Northern District of California Phyllis J. Hamilton, Chief Judge, Presiding

Argued and Submitted May 18, 2017 San Francisco, California

Filed October 20, 2017 Amended May 9, 2018 2 DAVIDSON V. KIMBERLY-CLARK CORP.

Before: Marsha S. Berzon and Mary H. Murguia, Circuit Judges, and Jon P. McCalla, * District Judge.

Order; Opinion by Judge Murguia; Concurrence by Judge Berzon

SUMMARY **

False Advertising / Standing

The panel issued an order amending the opinion and concurrence filed on October 20, 2017, and denying on behalf of the court a petition for rehearing en banc. In the amended opinion, the panel reversed the district court’s dismissal of a complaint in an action, brought in state court against Kimberly-Clark Corporation and removed to federal court pursuant to the Class Action Fairness Act, alleging that Kimberly-Clark falsely advertised that four types of cleansing wipes they manufactured and sold were flushable.

Davidson sought to recover the premium she paid for the allegedly flushable wipes, as well as an order requiring Kimberly-Clark to stop marketing their wipes as flushable. The panel held that the first amended complaint adequately alleged that Kimberly-Clark’s use of the word “flushable” was false because the wipes plaintiff purchased did not

* The Honorable Jon P. McCalla, United States District Judge for the Western District of Tennessee, sitting by designation. ** This summary constitutes no part of the opinion of the court. It has been prepared by court staff for the convenience of the reader. DAVIDSON V. KIMBERLY-CLARK CORP. 3

disperse as a truly flushable product would have. The panel further held that plaintiff was not required to allege damage to her plumbing or pipes. Under California law, the economic injury of paying a premium for a falsely advertised product was sufficient harm to maintain a cause of action. Because plaintiff only needed to allege an economic injury to state a claim for relief, and because plaintiff alleged that she paid a premium price for the wipes, plaintiff properly alleged that she was injured by Kimberly-Clark’s allegedly false advertising.

The panel held that the district court erred by dismissing the original complaint on the ground that plaintiff failed to allege facts showing how she came to believe that the wipes were not flushable. The panel stated that it was aware of no authority that specifically required a plaintiff bringing a consumer fraud claim to allege how she “came to believe” that the product was misrepresented when, as in this case, all the Fed. R. Civ. P. 9(b) considerations had been met.

Finally, the panel held that a previously deceived consumer may have standing to seek an injunction against false advertising or labeling, even though the consumer now knows or suspects that the advertising was false at the time of the original purchase, because the consumer may suffer an actual or imminent threat of future harm. The panel held that because plaintiff’s allegations sufficiently identified a certainly impending risk of her being subjected to Kimberly- Clark’s allegedly false advertising, she had standing to pursue injunctive relief.

Judge Berzon concurred fully in the majority opinion but wrote separately to note that duplicating the standing analysis – as the majority did for prospective relief by performing a separate standing analysis for each “form of 4 DAVIDSON V. KIMBERLY-CLARK CORP.

relief” – did not give effect to the “case or controversy” requirement of Article III.

COUNSEL

Matthew T. McCrary (argued), Kristen G. Simplicio, Seth A. Safier, and Adam J. Gutride, Gutride Safier LLP, San Francisco, California, for Plaintiff-Appellant.

Constantine L. Trela, Jr. (argued), Sidley Austin LLP, Chicago, Illinois; Michelle Goodman and Amy Lally, Sidley Austin LLP, Los Angeles, California; Naomi Igra, Sidley Austin LLP, San Francisco, California; William R. Levi, Eamon P. Joyce, and Kwaku A. Akowuah, Sidley Austin LLP, Washington, D.C.; for Defendants-Appellees.

Anton Metlitsky, O’Melveny & Myers LLP, New York, New York; Deanna M. Rice, O’Melveny & Myers LLP, Washington, D.C.; Janet Galeria and Warren Postman, U.S. Chamber Litigation Center Inc., Washington, D.C.; Leland P. Frost, Quentin Riegel, and Linda E. Kelly, Manufacturers’ Center for Legal Action, Washington, D.C.; Karin F.R. Moore, Grocery Manufacturers Association, Washington, D.C.; for Amici Curiae Chamber of Commerce of the United States of America, National Association of Manufacturers, and Grocery Manufacturers Association. DAVIDSON V. KIMBERLY-CLARK CORP. 5

ORDER

The opinion and concurrence filed October 20, 2017, and appearing at 873 F.3d 1103, is hereby amended. An amended opinion and concurrence is filed herewith. Judges Berzon and Murguia have voted to deny the petition for rehearing en banc, and Judge McCalla so recommends.

The full court has been advised of the petition for rehearing en banc and no judge has requested a vote on whether to rehear the matter en banc. Fed. R. App. P. 35.

The petition for rehearing en banc is DENIED (Doc. 57).

No further petitions for rehearing or rehearing en banc will be entertained in this case.

OPINION

MURGUIA, Circuit Judge:

Under California’s consumer protection laws, a consumer who pays extra for a falsely labeled or advertised product may recover the premium she paid for that product. California law also permits that consumer to seek a court order requiring the manufacturer of the product to halt its false advertising. California has decided that its consumers have a right, while shopping in a store selling consumer goods, to rely upon the statements made on a product’s packaging. Today, we hold that misled consumers may properly allege a threat of imminent or actual harm sufficient to confer standing to seek injunctive relief. A consumer’s inability to rely on a representation made on a package, even 6 DAVIDSON V. KIMBERLY-CLARK CORP.

if the consumer knows or believes the same representation was false in the past, is an ongoing injury that may justify an order barring the false advertising.

In this case, Jennifer Davidson paid extra for wipes labeled as “flushable” because she believed that flushable wipes would be better for the environment, and more sanitary, than non-flushable wipes. Davidson alleges that the wipes she purchased, which were manufactured and marketed by Kimberly-Clark Corporation, were not, in fact, flushable. Davidson seeks to recover the premium she paid for the allegedly flushable wipes, as well as an order requiring Kimberly-Clark to stop marketing their wipes as “flushable.” Davidson has plausibly alleged that Kimberly- Clark engaged in false advertising. Davidson has also plausibly alleged that she will suffer further harm in the absence of an injunction. We therefore reverse the district court and remand this case for further proceedings.

I. BACKGROUND

A. Factual Allegations 1

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