Jeffrey Kazmucha v. Fitness Alliance LLC, et al.

CourtDistrict Court, D. Arizona
DecidedOctober 15, 2025
Docket2:25-cv-01485
StatusUnknown

This text of Jeffrey Kazmucha v. Fitness Alliance LLC, et al. (Jeffrey Kazmucha v. Fitness Alliance LLC, et al.) is published on Counsel Stack Legal Research, covering District Court, D. Arizona primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Jeffrey Kazmucha v. Fitness Alliance LLC, et al., (D. Ariz. 2025).

Opinion

1 WO 2 3 4 5 6 7 IN THE UNITED STATES DISTRICT COURT 8 FOR THE DISTRICT OF ARIZONA

10 Jeffrey Kazmucha, No. CV-25-01485-PHX-KML

11 Plaintiff, ORDER

12 v.

13 Fitness Alliance LLC, et al.,

14 Defendants. 15 16 Plaintiff Jeffrey Kazmucha filed this putative class action suit against EoS Fitness 17 OPCO Holdings, LLC and its parent company Fitness Alliance LLC alleging certain EoS 18 Fitness amenities were meant to be exclusive to members of the highest membership tiers, 19 but EoS failed to ensure exclusivity. Kazmucha alleges EoS has been unjustly enriched by 20 the membership fees of those paying for higher-tier memberships and has breached the 21 covenant of good faith and fair dealing. The motion to dismiss is granted with leave to 22 amend. 23 I. Background 24 EoS Fitness offers three membership tiers for its gyms: Will Do, Will Crush, and 25 Will Power. (Doc. 1 at 8.) Will Do is the lowest tier and provides access to a single EoS 26 Fitness location. (Doc. 1 at 9.) Will Crush is the middle tier and provides additional benefits 27 such as access to all EoS Fitness locations and amenities like a sauna, basketball court, 28 pool, workout cinema, and group fitness classes. (Doc. 18 at 3.) Will Power, the highest 1 tier, offers the same benefits as the Will Crush tier, plus additional perks like unlimited 2 guest privileges, massage chairs, smart strength equipment, and personal nutrition 3 programs. (Doc. 11 at 10–11.) 4 On October 30, 2023, Kazmucha signed up for the middle membership tier, which 5 is now called Will Crush.1 (Doc. 1-1 at 2.) After more than three months of Will Crush 6 membership, Kazmucha upgraded to the Will Power tier in February 2024. (Doc. 1-2 at 2.) 7 He alleges he “chose to forgo . . . cheaper membership options” because he wanted access 8 to “exclusive amenities.” (Doc. 22 at 5.) Kazmucha states he based his decision on an 9 advertisement showing the benefits offered for each membership type. (Doc. 1 at 14.) The 10 parties appear to agree the advertisement sets forth the privileges of the various 11 membership tiers that were in place at the time Kazmucha upgraded his membership.

12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 1 When Kazmucha signed his membership contracts, the names of the membership tiers 28 were different. The “Will Crush” tier used to be called “Blue” and the “Will Power” tier was called “Black.” The parties agree this change does not have any impact on this case. 1 The advertisement at issue depicts the following:

A me | elelt Bly Ene 175+ LOCATIONS OPEN OR ON 175+ LOCATIONS OPEN OR ON SINGLE LOCATION 5 GYM ACCESS THE WAY THE WAY 6 Unlimited VIP Guest Privileges (all guests must be 18+ & accompanied by the E6S Member at all times) 7 Flex Deals (access to ALL exclusive discounts and vw offers) 8 The Tank: Hyperice Compression & Wellness Therapy 9 CryoLounge: Heat Cold Therapy 1 0 Recovery Massage Chairs 1 1 E&S Smart Strength Equipment av 12 1 E-Volt Total Body Scan Nutritional Profile Progress check per Month 1 3 E7 Personalized Nutrition Program wv 14 Unlimited Virtual Les Mills Classes wv 15 Access to all E6S Locations* wv wv 1 6 Saunas ] 7 Basketball Court av Ww 1 8 Cycle Classes av ee 1 9 Yoga Classes wv wv 30 Group Fitness Classes wv wv 2 1 Swimming Pool and Hot Tub wv wv MOVES Cinema (watch a big screen movie while 22 2 □□ wv you workout!) 23 Complimentary Personal Training Session ov wv ne 94 Access to Cardio & Strength Equipment av wv nie 25 Open 24 Hours a Day av wv wv 6 Month-to-Month a av vw 07 LEARN MORE Annual Membership Fee of $59.99 applies. Amenities vary by location and Membership type. 2 8 *Exciuding LUX locations *#Excluding LUX locations and most EOS Fitness locations

1 Kazmucha mainly used the EoS Fitness gym in Queen Creek, Arizona. (See Doc. 1 2 at 14.) Consistent with the advertisement, the Queen Creek facility displays signage 3 indicating certain spaces are only for Will Crush and Will Power members (Doc. 1 at 16), 4 and some premium amenities and spaces require card scans for entry (Doc. 1 at 15). But 5 Kazmucha claims many of the allegedly-exclusive amenities like the EoS cinema, 6 basketball court, pool, and sauna do not have card scanners or staff monitoring them. (Doc. 7 1 at 14–15.) Kazmucha alleges the non-exclusivity led to the equipment and amenities 8 being more crowded than they would have been otherwise and degrading more quickly. 9 (Doc. 1 at 17.) Kazmucha claims he would not have paid for a higher membership tier had 10 he known he could have entered the premium spaces with the base membership. (Doc. 1 at 11 18.) He also alleges two perks that did have access controls—the Recovery Massage Chairs 12 and CryoLounge—were routinely in a “state of disrepair.” (Doc. 1 at 17.) 13 Ultimately, Kazmucha believes the membership tiers are illusory. Although he pays 14 for the higher tier and is entitled to use the amenities he wishes, he alleges EoS has been 15 unjustly enriched and has breached the covenant of good faith and fair dealing by not 16 excluding lower-tier members from those amenities. (Doc. 1 at 17, 22–23.) The EoS parties 17 (collectively “EoS”) moved to dismiss. (Docs. 18, 22, 23.) 18 II. Standard 19 “To survive a motion to dismiss, a complaint must contain sufficient factual matter, 20 accepted as true, to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 21 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007) 22 (internal citations omitted)). This is not a “probability requirement,” but a requirement that 23 the factual allegations show “more than a sheer possibility that a defendant has acted 24 unlawfully.” Id. A claim is facially plausible “when the plaintiff pleads factual content that 25 allows the court to draw the reasonable inference that the defendant is liable for the 26 misconduct alleged.” Id. “Determining whether a complaint states a plausible claim for 27 relief . . . [is] a context-specific task that requires the reviewing court to draw on its judicial 28 experience and common sense.” Id. at 679. 1 III. Analysis 2 The parties do not dispute the membership contract contains a choice-of-law 3 provision selecting California law. (Docs. 1 at 14, 23; 1-1 at 5; 1-2 at 4; 18 at 4.) Because 4 Kazmucha’s claims arise out of his EoS membership, they must therefore be analyzed 5 under California law. Swanson v. Image Bank, Inc., 77 P.3d 439, 441 (Ariz. 2003); Nanini 6 v. Nanini, 802 P.2d 438, 441 (Ariz. Ct. App. 1990) (“When the parties choose the law of a 7 particular state to govern their contractual relationship and the chosen law has some nexus 8 with the parties or the contract, that law will generally be applied.”). 9 a. Unjust enrichment 10 Kazmucha alleges a standalone unjust enrichment claim under California law based 11 on EoS retaining the higher fees of middle- and upper-tier members without ensuring them 12 exclusive access to certain advertised amenities. (Docs. 1 at 22; 22 at 11.) EoS moves to 13 dismiss because California law does not recognize unjust enrichment as an independent 14 cause of action where an express contract governs the subject matter of the dispute. (Docs. 15 18 at 4–5; 23 at 2–3.) 16 California does not recognize unjust enrichment as an independent cause of action, 17 but in certain circumstances construes such claims as quasi-contract requests for restitution. 18 Sepanossian v. Nat'l Ready Mixed Concrete Co., 315 Cal. Rptr. 3d 373, 385–86 (2023). 19 Unjust enrichment is generally unavailable when the parties have an enforceable express 20 contract. Id. at 385.

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Jeffrey Kazmucha v. Fitness Alliance LLC, et al., Counsel Stack Legal Research, https://law.counselstack.com/opinion/jeffrey-kazmucha-v-fitness-alliance-llc-et-al-azd-2025.