Jeffrey D. Hoyal & Lori D. Hoyal

CourtUnited States Tax Court
DecidedSeptember 5, 2024
Docket6791-20
StatusUnpublished

This text of Jeffrey D. Hoyal & Lori D. Hoyal (Jeffrey D. Hoyal & Lori D. Hoyal) is published on Counsel Stack Legal Research, covering United States Tax Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Jeffrey D. Hoyal & Lori D. Hoyal, (tax 2024).

Opinion

United States Tax Court

T.C. Memo. 2024-84

JEFFREY D. HOYAL AND LORI D. HOYAL, Petitioners

v.

COMMISSIONER OF INTERNAL REVENUE, Respondent

CRATER LAKE TRUST, KERI COUVRETTE, TRUSTEE, Petitioner

__________

Docket Nos. 6791-20, 10830-20. Filed September 5, 2024.

Richard C. Gano, Kevin R. Oveisi, and David J. Warner, for petitioners.

Kelley A. Blaine, Kimberly L. Clark, Janice B. Geier, Karen O. Myrick, Alex R. Halverson, Caitlin A. Homewood, and Brittany M. Reid, for respondent.

MEMORANDUM FINDINGS OF FACT AND OPINION

BUCH, Judge: The Hoyals participated in a direct-mail subscription business for approximately two decades. The subscription business consisted of several related entities. The Hoyals and their related entities filed returns for 2012 and 2013 (years in issue). More than three years after the filings, the Commissioner issued Notices of Deficiency to the Hoyals and Crater Lake Trust (petitioners) for the years in issue. Petitioners argue that the Commissioner’s determinations are barred by the statute of limitations.

Served 09/05/24 2

[*2] Under section 6501, 1 the Commissioner generally has three years from the time a return is filed to assess tax. However, that period extends indefinitely if a taxpayer files a false or fraudulent return. A return is fraudulent if the Commissioner proves by clear and convincing evidence that a false or fraudulent return was filed with the intent to evade tax. Fraudulent intent can be inferred from the existence of indicia or “badges” of fraud.

The Commissioner has failed to establish by clear and convincing evidence that the returns for the years in issue were filed with the intent to evade tax. Therefore, the Commissioner’s determinations against petitioners are barred by the statute of limitations.

FINDINGS OF FACT

I. Mr. Hoyal’s Business Background

Mr. Hoyal is highly educated. He earned a bachelor’s degree in business administration in 1988 and a master of science degree in business in 1990. Along the way, he also attended law school and earned an LL.M. in taxation from St. Thomas University in Miami. In the early 2000s, Mr. Hoyal pursued a Ph.D., spending six years working on a dissertation about consumer advertising, but he did not complete it.

Mr. Hoyal has extensive experience in running businesses. In the mid-1990s, he began operating Hoyal Farms, an S corporation jointly owned by the Hoyals. Around that same time, he also started a management consulting practice. 2 Mr. Hoyal provided his consulting services through Hoyal & Associates, Inc. (H&A), an S corporation also jointly owned by the Hoyals. 3 But his most relevant business experience was his involvement in a mail-order subscription business. He was involved in that subscription business for approximately two decades.

1 Unless otherwise indicated, statutory references are to the Internal Revenue

Code, Title 26 U.S.C. (I.R.C.), in effect at all relevant times, and Rule references are to the Tax Court Rules of Practice and Procedure. All monetary amounts are shown in U.S. dollars and rounded to the nearest dollar 2 Mr. Hoyal described business management consulting as managing

companies and people’s activities. In the early years of his consulting practice, he also represented that he could assist clients with tax planning. 3 Mr. Hoyal formed Hoyal & Associates in the early 1990s as a sole

proprietorship and incorporated it as Hoyal & Associates, Inc., in 2008. 3

[*3] II. The Subscription Business

“The subscription business” was a catch-all phrase used by Mr. Hoyal and Dennis Simpson 4 to describe a third-party, direct mail subscription business that they operated from the mid-1990s to 2015. Mr. Hoyal became involved in the subscription business in the late 1990s by providing consulting services to subscription businesses operated by Mr. Simpson. During the years in issue, Mr. Hoyal and Mr. Simpson operated the subscription business as partners.

A. General Structure of the Subscription Business

The subscription business had three major components that worked together cohesively: (1) mailing agents, (2) clearing entities, and (3) call centers. Mailing agents sent subscription requests, i.e., mailers, to customers across the United States. The mailers offered the customer a set price to subscribe or renew a subscription to a publication. When customers received mailers, they generally had three options: (1) accept the offer to subscribe to the periodical by sending back to the mailing agent a completed mailer and a form of payment; (2) call the number on the mailer to inquire about the subscription; or (3) do nothing and thereby decline the offer to subscribe. During the years in issue, the primary mailing agent was Liberty Publishers Service, Inc. (Liberty). 5

The clearing entities submitted customer orders. If a customer accepted the offer provided in the mailer, thereby placing an order, the order was forwarded to a clearing entity for processing. The clearing entity processed the order by submitting the order and remitting payment to the publisher or other third-party clearing entity. Once the order was submitted, a publisher had the authority to accept or reject it. As with mailing agents, there were several clearing entities.

The last major component of the subscription business involved call centers. While they had many roles, they primarily handled customer complaints and inquiries related to the mailers. Call centers also processed orders placed in response to mailers. This included

4 Mr. Simpson is a party at issue in related cases. See Docket Nos. 17749-21,

17771-21. 5 Other relevant mailing agents included Orbital Publishing Group, Inc., and

United Publisher’s Exchange, Inc. These mailing agents, including Liberty, were owned by Henry Cricket Group, LLC (Henry Cricket). 4

[*4] processing telephone and internet orders and payments made by customers.

B. Entities Involved in the Subscription Business

Mr. Hoyal and Mr. Simpson operated the subscription business through multiple related entities. They formed the entities to provide specific services, which mainly included acting as mailing agents, clearing entities, call centers, or payment distributors. They also formed entities to hold specific assets. During the years in issue, relevant entities included Maximillian, Inc. (Maximillian), Breeze Enterprises, LLC (Breeze), and Crater Lake Trust.

1. Maximillian

Maximillian was an Oregon corporation organized on November 21, 2006, by (or on behalf of) Noel Parducci. Ms. Parducci was its nominal president and secretary. While on paper Ms. Parducci seemingly controlled Maximillian, in reality she was subordinate to Mr. Hoyal and Mr. Simpson, who directed the actions to be taken through the entity.

Maximillian had a vital role in the subscription business. Its responsibilities included tracking the financial operations of the subscription business, coordinating the flow of funds among the various entities, and disbursing profits to Mr. Hoyal and Mr. Simpson, mainly through their entities H&A and Reality Kats, LLC (Reality Kats), a limited liability company wholly owned by Mr. Simpson. 6 In 2014, Maximillian memorialized a consulting agreement with H&A that required H&A to provide consulting services to Maximillian. The consulting agreement had an “as of” date of January 1, 2012, but was not actually signed until 2014 for the purpose of showing the Internal Revenue Service (IRS) the intended flow of money.

2. Breeze

Breeze, a Wyoming limited liability company, was formed on January 27, 2005, by Joseph Petrucelli.

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