Jack Rowe Assoc., Inc. Rowe Marketing International, Inc., Plaintiffs v. Fisher Corporation

833 F.2d 177, 1987 U.S. App. LEXIS 15566
CourtCourt of Appeals for the Ninth Circuit
DecidedNovember 27, 1987
Docket86-6243
StatusPublished
Cited by6 cases

This text of 833 F.2d 177 (Jack Rowe Assoc., Inc. Rowe Marketing International, Inc., Plaintiffs v. Fisher Corporation) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Jack Rowe Assoc., Inc. Rowe Marketing International, Inc., Plaintiffs v. Fisher Corporation, 833 F.2d 177, 1987 U.S. App. LEXIS 15566 (9th Cir. 1987).

Opinion

GOODWIN, Circuit Judge:

Plaintiffs-appellants Jack Rowe Associates (“Associates”) and Jack Rowe Marketing International (“International”) appeal the district court’s grant of summary judgment in favor of defendant-appellee Fisher Corporation, 639 F.Supp. 564.

Jack Rowe began selling Sanyo Corporation consumer electronics products as a sales representative in 1971. In 1974, he created the wholly owned Associates to carry out this activity. Rowe contends that it was “understood” between Rowe and Howard Ladd of Sanyo that Sanyo would not terminate Associates except for poor performance uncorrected after notice, and that their relationship would be a long-term “family” relationship similar to comparable arrangements in Japan.

In 1976, Ladd became president of Fisher, owned by the same Japanese interests that owned Sanyo. Ladd retained Associates as a sales representative for Fisher products. Rowe contends that he and Ladd again understood that the same relationship would continue and specifically agreed that termination could only be for poor performance. Ladd emphasized development of the long-term market and encouraged Rowe to spend seed money for that purpose. Rowe claims that Associates spent $100,000 that would not have been spent but for the long-term relationship. In 1976, however, Associates and Fisher executed a written agreement that contained a termination provision authorizing termination by either party on 30 days notice.

In 1978, Ladd and Rowe orally agreed that Rowe would distribute Fisher products to Mexico on the same long-term basis as the agreement Fisher had with Associates. Rowe then formed International to handle Mexican distribution. Rowe alleges that International spent more than $700,000 for distribution assets in reliance upon a long-term relationship. Rowe also states in his affidavit that the understanding of a long-term, “family” relationship between Associates and International on the one hand, and Fisher on the other, was reinforced in conversations with other named officers of Fisher.

Despite this alleged oral agreement, a July 13, 1978 letter sent from Fisher to International to confirm the distribution arrangement stated that it was terminable on 30 days notice by either party. Rowe testified that this letter, sent at his request, was meant only to show his authority to negotiate with prospective customers, and was not meant to be an integrated agreement on the terms of termination.

In December 1978, Japanese management decided that sales representatives could no longer represent both Sanyo and Fisher. Rowe chose to represent Sanyo. However, Fisher allowed Rowe to continue to represent Fisher in the border areas from El Paso, Texas to Nogales, Arizona. International continued to distribute Fisher products in Mexico. Rowe alleges that Ladd again reaffirmed the long-term nature of the distribution arrangement.

This post-1978 representation by Associates was the subject of a written agreement dated February 1, 1979. This agreement also contained a provision allowing termination by either party on 30 days notice. Gary Kohlman, national sales manag *179 er Sanyo in 1979 and 1980 and an employee in the consumer electronic business for twenty years, stated in his affidavit that from 1970 to 1982, there was an understanding in the consumer electronics industry that if one were retained as a sales representative or distributor by a company having Japanese management, after the first year the representative would be terminated only for poor job performance (or if all sales representatives were terminated, as a result of a shift to the direct sales method of product distribution).

By 1981 International was the largest Fisher distributor in the world. In 1981, Fisher advised Rowe of the possibility of a coming currency devaluation in Mexico. Fisher took precautionary measures, including the withdrawal of credit from all dealers located on the border and the reduction of the level of credit available to International. International nonetheless proceeded with business as usual, apparently assuming the risk of a peso devaluation.

Despite warnings of an impending devaluation, Associates and International continued to extend credit to customers located on the border and in Mexico even though at least one of International’s border dealers, Importaciones de Bermejo, was already in default for $283,000 of merchandise. International extended more credit than ever before, and offered credit to dealers from whom Fisher had withdrawn credit in anticipation of the impending devaluation. Meanwhile, International built up its inventory to include $1 million in portable radios, many of which lacked UL certification and thus could not be sold in some states in the United States (e.g., California and Oregon). Additionally, Rowe urged Fisher and United Bank to increase his lines of credit.

In February 1982, Mexico began to devalue the peso. Massive devaluation made Fisher products expensive in Mexico and hard to sell. Rowe states that he brought his concerns to Mr. Natsume, the person in charge of further distribution, and that Natsume assured him that Fisher would stand behind him 100 percent to cover his future losses by discounting future purchases; he states that Natsume, while predicting a recovery in the near future, urged Rowe to take a long-term view and to consider Fisher’s long-term interests with customers who owed money to International.

By August 1982, the fall of the peso exposed International to devastating losses unless merchandise could be returned to Fisher or reduced in price retroactively. Rowe testified in deposition that Ladd and Natsume persuaded him not to press his claim for return of the merchandise. Rowe claims that Ladd and Natsume advised him that if he forgot about his claims and acted in Fisher’s best interests with the inventory and the customers, all of his losses would be made up through future profits on distribution and commissions on sales. Ladd and Natsume would not, however, permit Rowe to sell his inventory outside his territory unless Fisher approved each transaction. _

Because of his long relationship with Fisher and Mr. Ladd, Rowe says he relied on their advice and abandoned his claims. Rowe claims that he acted in Fisher’s best interests by extending additional credit to border dealers, thus resulting in further losses; he says that he eschewed aggressive collections which he would have pursued if not for his understanding with Ladd and Natsume. Rowe does not, however, testify that Ladd or Natsume asked him explicitly to extend additional credit or to forego aggressive collections.

Rowe found few buyers outside his territory whose transactions Fisher would approve. Rowe sold most of his inventory in Mexico and at the border at a significant loss. Associates’ and International’s business faltered. Given its large inventory of unmarketable merchandise, International’s new purchases of Fisher merchandise slowed in 1982. Beginning with Fisher’s elimination of dealer credit in 1981, Associates’ sales also dwindled to negligible amounts. Finally, as a result of the sequence of events in 1982, International’s purchases of Fisher merchandise stopped.

On December 29, 1982, Fisher cited the termination clause of the contract and gave Associates 30 days notice of termination. *180 The letter made no reference to International.

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Bluebook (online)
833 F.2d 177, 1987 U.S. App. LEXIS 15566, Counsel Stack Legal Research, https://law.counselstack.com/opinion/jack-rowe-assoc-inc-rowe-marketing-international-inc-plaintiffs-v-ca9-1987.