Item Co. v. La Place Chamber of Commerce

16 So. 2d 567
CourtLouisiana Court of Appeal
DecidedFebruary 7, 1944
DocketNo. 18072.
StatusPublished

This text of 16 So. 2d 567 (Item Co. v. La Place Chamber of Commerce) is published on Counsel Stack Legal Research, covering Louisiana Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Item Co. v. La Place Chamber of Commerce, 16 So. 2d 567 (La. Ct. App. 1944).

Opinion

The Item Company, Inc., a domestic corporation engaged in the publication of a newspaper known as "The New Orleans Item", brought this suit against La Place Chamber of Commerce, an unincorporated voluntary association, and W.J. Roussel, to recover the sum of $1,092, allegedly due by the defendants on an advertising contract. The agreement sued upon, which is in writing, is in the nature of an offer which was made by La Place Chamber of Commerce, acting through W.J. Roussel, its president, on January 9, 1941, addressed to the Item Company, Ltd., authorizing the latter to insert in the New Orleans Item, for 52 consecutive weeks, advertisements concerning the town of La Place, for a consideration of $3.50 per inch for each inch of space used. This offer was accepted by The Item Company, Ltd., on January 10, 1941, and, in accordance with the contract, the advertisements were inserted weekly in the newspaper, for a period of one year. On June 27, 1941, while the contract was in existence, The Item Company, Ltd., sold and assigned all of its assets, contracts and credits to The Item Company, Inc., the present plaintiff in this litigation.

The defendant, Roussel, is sought to be held individually, and in solido with La Place Chamber of Commerce, on the allegation that he guaranteed, in writing, compliance by La Place Chamber of Commerce with the contract and agreed that he would pay the bills issued by The Item Company when due.

La Place Chamber of Commerce did not answer the suit and it is not clear from the record whether a preliminary default judgment was taken against it. (It seems to have been the impression of counsel for plaintiff, at the time the case was called for trial below, that such default had been taken but we are told by counsel in oral argument here that, as a matter of fact, this is incorrect.) However, Roussel appeared in due course and filed certain exceptions to plaintiff's petition, including an exception of no right or cause of action. This exception was predicated on the theory that, conceding for the purpose of the exception that Roussel had signed the guaranty appearing upon the contract in suit, it was a special guaranty directed to The Item Company, Ltd., and that plaintiff, as assignee of that company, could not acquire any rights thereunder. All of the exceptions filed by Roussel were overruled by the trial judge and he thereafter answered setting forth, as a special defense, that he had not signed the guaranty on which recovery against him is sought.

In due course, the case proceeded to trial on the issue thus raised by Roussel's answer and, after certain preliminary proof had been made with respect to the responsibility of La Place Chamber of Commerce, evidence was heard which was confined to the asserted liability against Roussel on his written guaranty of the debt. After hearing the evidence submitted on this question, the judge of the lower court rejected plaintiff's demand, not only as against Roussel, but also as to La Place Chamber of Commerce and dismissed the suit absolutely, plaintiff has appealed to this court from the adverse decision.

In oral argument and in brief here, Roussel has reurged his exception of no cause of action which, as we have said, is based upon the theory that the guaranty, which he denies he signed, is a special one and that plaintiff, as assignee of Item Company, Ltd., has acquired no rights thereunder. However, we do not find it necessary to consider or pass upon this question since a reading of the record has convinced us that plaintiff has been unable to prove that Roussel actually signed or initialed the guaranty on which its action against him is predicated.

The contract sued upon is executed in duplicate and appears to be the customary form of advertising contract used by the New Orleans Item. The testimony of plaintiff's witnesses, Livingston and Waldo, reveals that the offer made by Roussel, as president of La Place Chamber of Commerce, to subscribe to advertising in the paper was executed at Roussel's place of business in La Place, Louisiana. Livingston says that he filled in all of the blank spaces of said contract in green ink. These insertions include the date, the words "business", "next", the numerals "6", "$3.50", the names "Livingston" and "Waldo" and *Page 569 "La Place Chamber of Commerce". Underneath "La Place Chamber of Commerce" is found the signature "W.J. Roussel, Pres." This filling in by Livingston was done on two separate documents because the contract provides that it is to be executed in duplicate. Plaintiff's original copy of the contract has also inscribed at the bottom thereof, in typewriting, the following: "I personally guarantee this contract send all bills to me" which is followed in green ink by the initials "W.J.R.". This original also contains a notation on the left hand side, dated January 10, 1941, that the contract is approved and accepted for The item Company, Ltd. by J.W. Fanz, who was its business manager. The other original contract, which is in the possession of Roussel, is the same as plaintiff's original, except as follows: On the bottom thereof, where the guaranty is contained, is found the following typewritten words: "I personally guaranty this contract send bills to me" and does not contain the initials "W.J.R." Besides this, the contract is different in that it is approved and accepted for the Item by "S.J. Thiesen", who was at that time the credit manager.

The only witness produced by plaintiff, who swears that he saw Roussel initial the guaranty which is on the original contract introduced in evidence by plaintiff, is David I. Livingston. He testified, in substance, that, on the date of the execution of the contract, he and Mr. Waldo, another salesman, went to Roussel's place of business at La Place, Louisiana; that Roussel agreed to make the contract; that, accordingly, he (Livingston) filled in the blanks with green ink and Roussel signed as president of La Place Chamber of Commerce; that, while he (Livingston) was engaged in filling in the blanks, Waldo was using the typewriter in Roussel's office for the purpose of putting in writing the type of advertisement which would be inserted in the newspaper; that, after Roussel had signed the contract as president of the Chamber of Commerce, he (Livingston) went to the typewriter (which was not then in use by Waldo) and wrote the guaranty which appears on each of the duplicate contracts; that, after this was done, Roussel initialed the guaranty "W.J.R." and that he and Waldo returned to New Orleans and presented the contracts to Mr. Thiesen, the credit manager, for his approval.

Waldo, testifying for plaintiff, says that he was present at the time the contract was made; that he was writing on the typewriter in Roussel's office at the time the matter was discussed by Livingston and Roussel but that he did not see Roussel initial the guaranty. He further states, however, that, after Livingston and Roussel had completed their business, he heard Roussel tell Livingston "to send him (Roussel) the bills and he would collect from those fellows" and that he assumed that Roussel was talking about the members of the Chamber of Commerce.

Plaintiff's next witness was Mr. S.J. Thiesen, formerly credit manager of the New Orleans Item. He testified that, as credit manager, it was his duty to O.K. all advertising contracts; that he approved the contract in suit and that, the day after he did so, he spoke to Roussel on the telephone advising him of the fact that he had signed the contract and had personally guaranteed payment of all bills and that Roussel confirmed over the telephone that he had initialed the guaranty and was liable thereunder.

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Bluebook (online)
16 So. 2d 567, Counsel Stack Legal Research, https://law.counselstack.com/opinion/item-co-v-la-place-chamber-of-commerce-lactapp-1944.