It Works Marketing, Inc. v. Melaleuca Inc.

District Court, M.D. Florida·Decided April 27, 2021·No. 8:20-cv-01743·Unknown

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA TAMPA DIVISION

IT WORKS MARKETING, INC.,

Plaintiff,

v. Case No. 8:20-cv-1743-T-KKM-TGW

MELALEUCA, INC. et al.,

Defendants. ____________________________________/

ORDER Melaleuca, Inc. moves to dismiss It Works’ amended complaint. (Doc. 118). Alternatively, Melaleuca moves to compel It Works to arbitrate its claims against Melaleuca. (Id.). It Works opposes Melaleuca’s motions. (Doc. 129). Because Melaleuca is not a signatory to the arbitration agreement between It Works and the Distributor Defendants, the Court will deny Melaleuca’s motion to compel arbitration. Additionally, It Works alleges plausible claims for relief for tortious interference with a business relationship, misappropriation of a trade secret under the Defend Trade Secrets Act, and misappropriation of a trade secret under the Florida Uniform Trade Secrets Act. But It Works fails to state a claim for relief for false advertising under the Lanham Act. Thus, the Court will grant-in-part and deny-in-part Melaleuca’s motion to dismiss. Lastly, the Court will stay this case pending the arbitrator’s decision on the arbitrability of It Works’ claims for injunctive relief against the Distributor Defendants. Background

It Works is a multi-level-marketing sales company that sells health and beauty products. (Doc. 107, ¶1). The company uses individual distributors to promote and sell its products. (Id. at ¶1, 30). To become a distributor for It Works, an individual must agree to It Works’ Distributor Agreement, which includes Terms and Conditions. (Id.

at ¶30). That agreement requires distributors not to sell “any competing non-It Works! programs, products or services.” (Id. at ¶36; Doc. 107-2, p. 17). The noncompete provision lasts for as long as a distributor sells It Works products and for six months after the Distributor Agreement is cancelled. (Doc. 107-2, p. 17).

Distributors also agree not to disclose confidential and proprietary information or trade secrets, (Doc. 107, ¶37; Doc. 107-2, p. 18), including Downline Activity Reports, (Doc. 107, ¶37; Doc. 107-2, p. 18). A Downline Activity Report is information about sales activity, revenue, and income generated from either distributors personally

sponsored by an individual distributor or from other distributors who are part of an individual distributor’s downline organization. (Doc. 107, ¶42). It Works’ confidential, proprietary, and trade secret information can be found on its eSuite website. (Id.). This website lists information about It Works’ “proposed

products and services; financial affairs; actual and potential customers and customer information; downline distributors; organizational matters; business and marketing 2 strategies; business operations, methodologies, and practices; sourcing terms and companies utilized; and hardware, operating systems, and infrastructure.” (Id.).

Relevant here, the Distributor Agreement includes an arbitration provision. (Doc. 107-2, p. 2). That provision states that if a dispute exists between a distributor and It Works “arising from or relating to the [a]greement,” the parties agree to resolve the dispute through mediation. (Id.). If mediation fails, “the dispute and [sic] shall be

settled totally and finally by confidential arbitration as more fully described in the Policies & Procedures.” (Id.). Despite the seemingly exclusive route of arbitration provided in the previous provision, the Distributor Agreement carves out claims for certain kinds of equitable relief in court:

Notwithstanding the foregoing, either Party may bring an action before the courts seeking a restraining order, temporary or permanent injunction, or other equitable relief to protect its intellectual property rights, including but not limited to customer and/or Distributor lists as well as other trade secrets, trademarks, trade names, patents, and copyrights.

(Id.). The Policies and Procedures section of the Distributor Agreement includes a section entitled “Arbitration.” (Doc. 107-2, p. 24). That section repeats how arbitration will be the primary means of resolving disputes: “Except as otherwise provided in the Agreement, any controversy or claim arising out of or relating to the Agreement, or the breach thereof, shall be settled through confidential arbitration.” (Id.). Per its terms, arbitration will be conducted under the AAA’s rules. (Id.). And the “Arbitration” section 3 specifies that the Federal Arbitration Act (FAA) will “govern all matters relating to arbitration.” (Id.).

Melaleuca, Inc., directly competes with It Works. (Doc. 107, ¶1). At various times, the individual defendants, each a former It Works distributor (Distributor Defendants), stopped selling It Works products and began selling products for Melaleuca. (Id. at ¶¶6–19, 111–12). But at no time was Melaleuca a party to the

Distributor Agreement between It Works and the Distributor Defendants. (Id. at ¶¶ 24, 30–34). According to the allegations, Melaleuca encouraged the Distributor Defendants while they worked for It Works to break their agreements with It Works to become

Melaleuca distributors. (Id. at ¶51). Melaleuca targeted the Distributor Defendants because they had access to It Works’ trade secrets and confidential information. (Id. at ¶52). Specifically, Melaleuca’s goal was to obtain—through the Distributor Defendants—It Works’ confidential information about which distributors were most

profitable. (Id.). Melaleuca accomplished its goal, successfully recruiting the Distributor Defendants, each of whom was a highly profitable former distributor for It Works. (Id. at ¶53.). What is more, Melaleuca successfully obtained access to It Works’ Downline

Activity Reports and eSuite. (Id.). Melaleuca continues to target It Works distributors by helping the Distributor Defendants misrepresent their current income with 4 Melaleuca. (Id. at ¶¶ 65–66). For example, Melaleuca endorses fake, high-amount checks, which the Distributor Defendants then post on social media and message to It

Works distributors to entice them to leave It Works and join Melaleuca. (Id. at ¶¶65– 66, 68–69, 83–85). Melaleuca also gives its distributors inaccurate “Business Report Summaries” that contain misleading information about how much its distributors earn, and its distributors, in turn, share those summaries with It Works distributors to bring

them to Melaleuca. (Id. at ¶90). To redress these alleged wrongs, It Works brings four claims against Melaleuca: one for tortious interference with a business relationship (Count II); one under the Lanham Act for false advertising (Count III); one under the Defend Trade Secrets Act

(Count IV); and one under the Florida Uniform Trade Secrets Act (Count V). (Doc. 107). Melaleuca moves to dismiss It Works’ claims against Melaleuca. (Doc. 118). Alternatively, Melaleuca moves to compel arbitration of It Works’ claims. (Id.). Analysis

Motion to Compel Arbitration Melaleuca argues that It Works must arbitrate its claims against Melaleuca under the arbitration provision in the Distributor Agreement. (Doc. 118, pp. 6–7). According to Melaleuca, it can enforce the arbitration provision even though it’s a non-signatory

because It Works alleges interdependent misconduct between the Distributor Defendants and Melaleuca. (Id. at 7–10). Melaleuca also argues that It Works must rely 5 on the Distributor Agreement for its claims against Melaleuca and that It Works’ claims fall within the scope of the Distributor Agreement’s arbitration provision. (Id. at 10–

15). As a result, Melaleuca presses that the Court should require It Works to arbitrate its claims against Melaleuca. (Id. at 15).

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