Irwin, Keelan & Sterck, Inc. v. Tracy

144 A. 525, 294 Pa. 503, 1928 Pa. LEXIS 413
CourtSupreme Court of Pennsylvania
DecidedOctober 4, 1928
DocketAppeal, 176
StatusPublished

This text of 144 A. 525 (Irwin, Keelan & Sterck, Inc. v. Tracy) is published on Counsel Stack Legal Research, covering Supreme Court of Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Irwin, Keelan & Sterck, Inc. v. Tracy, 144 A. 525, 294 Pa. 503, 1928 Pa. LEXIS 413 (Pa. 1928).

Opinion

Opinion by

Mr. Justice Frazer,

Plaintiff corporation contracted in writing with defendant, Tracy, to furnish him with commercial advertising material and services during a period of one year, beginning July 14, 1925. At that date defendant was engaged in promoting the formation of a. corporation for the manufacture and sale of refrigerating apparatus, but no company was organized for that purpose until the following October 14th. By the terms of the contract plaintiff company was to act as Tracy’s advertising agency and as such prepare catalogues, folders and other like material, attend to the necessary engraving *505 and printing, make contracts for advertising space in newspapers and other publications and furnish the required written matter. Plaintiff was to realize its profit from the fifteen per cent commission allowed it by newspaper publishers, and, where no such commission was thus allowed, defendant agreed to pay in such cases, and also reimburse plaintiff for moneys expended for such advertising. In addition, plaintiff was to receive from defendant a service fee of $200 per month for writing and furnishing designs for folders and kindred productions. The contract contained these two clauses: “We will execute no work for you involving the expenditure of money by you without your written authority for such expenditure,” and “This letter is a contract binding on both parties and noncancellable for one year from date.”

The circumstances, as revealed 'by the evidence, out of which the contract arose, were these: Defendant having gone to plaintiff’s place of business to order a trademark design for his proposed corporation, discussed with its officers the question of engaging its services as his advertising agent. Following later conferences between the parties, the terms of a contract were agreed upon which was prepared by plaintiff. As at that date Tracy had no corporate existence, and as plaintiff was negotiating with him as the sole financially responsible party, the agreement was put in the form of a letter to him, and delivered by mail for his approval. He promptly returned it with his approval, signed in the following manner: “Approved, B. P. Tracy Co., B. P. Tracy, Refrigidor Inc., By C. D. Ryder, G. M.”

Immediately upon execution of the contract plaintiff company proceeded with the services contracted for. It prepared booklets and other material, advertised in newspapers and made designs to be engraved and printed as advertising for appellant. Four months after the agreement was signed, Tracy formed a corporation known as “Refrigidor, Inc.,” with C. D, Ryder as presi *506 dent and Tracy as treasurer, and subsequently a small amount of stock was sold. Later the name of the concern was twice changed; the parties, however remained the same, and after nine months of existence it failed financially.

The claim sued for comprises unpaid bills delivered by plaintiff to defendant for April, May and June, 1926, an indebtedness incurred within the life of the contract. The claim, as set forth in plaintiff’s statement, amounts to $8,362.50, the original debt being $9,362.50, against which was credited a payment by Tracy of $1,000. The total claim was made up by a charge for the monthly service fee, as stipulated in the agreement, of $200 per month, amounting to $2,400 and from sums paid by plaintiff for advertising in various mediums for the benefit of defendant. The jury found in favor of plaintiff in the sum of $6,499.13, disallowing the claim for $2,400, on evidence that stock of the corporation formed after the contract was made, had been issued to that amount by defendant to plaintiff. Motions for new trial and judgment n. o. v. were refused by the court below and defendant has appealed.

We shall not take up in their order the eight assignments of error presented by appellant, but shall consider the essential ones in our review of the evidence in general. There is no dispute as to the amount of the claim as found by the jury, but appellant contends that it was not the debt of Tracy, but primarily the debt of the corporation, first known as Refrigidor, Inc. Before giving attention to that contention, we shall consider appellant’s second, seventh and eighth assignments, which refer to the charge of the court in relation to the provision in the contract that plaintiff was not to execute any work for defendant involving the expenditure of money without written authorization from appellant for such expenditure. Admittedly there was a departure in this respect, at the very beginning of plaintiff’s services, from that stipulation, and the change thus be *507 gun was without variation followed to the end of the business relations between the parties. It came about, as the record shows, in this manner: As a commercial advertising agency, plaintiff company, in the process of its work for appellant, arranged on paper forms of advertisements, matter for newspapers, folders and other like material, as needed, and also sketches of designs, made by its artists, for use in connection with the advertising campaign. Sheets of paper so arranged are, as was testified, known in the commercial printing trade as “layouts.” This was the regular method pursued by plaintiff throughout its dealings with appellant. A layout thus prepared would be sent to Tracy, or to one delegated by him to act for him, for acceptance or rejection. If approved and accepted, it was at once marked by Tracy or his representative with the letters “O K,” with the name of the writer of the two letters following. The layout so marked and returned to the advertising agency constituted, as plaintiff claims and as the record in the case unquestionably proves, an order from defendant to plaintiff to proceed and have the layout reproduced in the folder or advertisement, as the case might be. It is true, apparently none of these layouts were thus signed by defendant himself, being always signed “O K, C. D. Ryder.” But as testimony, which we consider reliable, proves, Ryder was at the start of plaintiff’s services especially delegated by Tracy, in the presence of two of plaintiff’s witnesses, to pass upon layouts submitted and, if satisfactory, acknowledge their acceptance and give the order for final production as advertisements, and invariably the order was denoted as stated above. Keelan, a member of plaintiff’s advertising agency, testified: “An O K constitutes an order in this line of business. In other words, if I submit a piece of typewritten copy and layout, and that is O K’ed, that O K on the copy and layout constitutes an order.” Keelan testified further on: “Mr. Tracy never O K’ed these things; he said: T don’t want anything to *508 do with that,’ when he first went into it. The reason why we don’t have Mr. Tracy’s O K was on Mr. Tracy’s request.” He was asked: “Was each and every item claimed by you under April, May and June so O K’ed? A. Yes, sir.” Further on, under objection, he said: ‘Well, when we first got together, Mr. Tracy introduced me to Mr. Ryder and his partner, both engineers, and told me he had all the confidence in the world in these two men, and that Mr. Ryder was in charge of the sales, and our advertising should therefore be O K’ed by him. I know of several cases I did take up the matter of O K’ing of the expenditures with Mr. Tracy, but I had no dealings with Mr.

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Bluebook (online)
144 A. 525, 294 Pa. 503, 1928 Pa. LEXIS 413, Counsel Stack Legal Research, https://law.counselstack.com/opinion/irwin-keelan-sterck-inc-v-tracy-pa-1928.