iPic-Gold Class Entertainment, LLC and iPic Texas, LLC v. Regal Entertainment Group, AMC Entertainment Holdings, Inc., AMC Entertainment, Inc., and American Multi-Cinema, Inc.

Court of Appeals of Texas·Decided December 5, 2019·No. 01-17-00805-CV·Published

Opinion

Opinion issued December 5, 2019

In The

Court of Appeals

For The

First District of Texas

Regal1 conspired with each other and with third parties to exclude them from exhibiting popular films at two locations in Texas—Houston and Frisco. The trial court granted a temporary restraining order in iPic’s favor, which this court affirmed. See Regal Entm’t Grp. v. iPic-Gold Class Entm’t, LLC, 507 S.W.3d 337, 356 (Tex. App.—Houston [1st Dist.] 2016, no pet.) (iPic I). Regal settled with iPic, leaving only AMC as a defendant.

AMC moved for summary judgment on no-evidence and traditional grounds.

AMC argued that its evidence conclusively disproved both the existence of a conspiracy and damages caused by AMC’s actions. Without specifying the grounds, the trial court granted final summary judgment in favor of AMC, and iPic appealed.

On appeal, iPic asserts that: (1) the trial court erred by granting summary judgment for AMC on iPic’s restraint of trade claim; (2) as a coconspirator, AMC is jointly and severally liable for damages sustained by iPic Houston; (3) it presented more than a scintilla of evidence that AMC and Regal engaged in an illegal horizontal conspiracy; and (4) AMC did not conclusively prove the absence

1 We refer to appellants iPic-Gold Class Entertainment, LLC and iPic Texas, LLC collectively as “iPic,” and we refer to appellees AMC Entertainment Holdings, Inc., AMC Entertainment, Inc., and American Multi-Cinema, Inc. collectively as “AMC.” “Regal” refers to Regal Entertainment Group, which was a defendant in the underlying suit.

of conspiracy, and, alternatively, its responsive summary-judgment evidence raised a genuine issue of material fact as to the existence of a conspiracy.

We reverse the trial court’s judgment, and we remand the case to the trial court for further proceedings.

INTRODUCTION: THE FILM INDUSTRY AND ANTITRUST LAW The film industry is comprised of three segments: producers, who make the movies; distributors, who license them to movie theaters; and exhibitors, who play the movies at theaters for movie-going audiences. AMC, Regal, and iPic are movie exhibitors. AMC and Regal largely provide a traditional theater experience, and iPic provides a premium experience that includes larger seating, as well as enhanced food and beverage service.

Exhibitors do not purchase the films they show; rather, they license the right to show them by competitive bidding or negotiation. See generally U.S. v. Paramount Pictures, 334 U.S. 131, 154–55 (1948) (discussing bidding and licensing); Note, Blind Bidding and the Motion Picture Industry, 92 Harv. L. Rev. 1128 (1979) (explaining business practices in the film industry). Exhibitors have obtained exclusive or semi-exclusive licenses called “clearances.” See Paramount Pictures, 334 U.S. at 145 & n.5. These exclusive licenses prevented other theaters from playing the same movies at the same time, a practice called “day-and-date”

exhibition.2 See Theatre Enters., Inc. v. Paramount Film Distrib. Corp., 346 U.S. 537, 539 n.7 (1954).

Film industry licensing practices have given rise to numerous antitrust lawsuits. E.g., Theatre Enters., 346 U.S. at 539; Paramount Pictures, 334 U.S. at 131; Regal Entm’t Grp. v. iPic-Gold Class Entm’t, LLC, 507 S.W.3d 337, 342 (Tex. App.—Houston [1st Dist.] 2016, no pet.); Cobb Theatres III, LLC v. AMC Entm’t Holdings, Inc., 101 F. Supp. 3d 1319, 1330 (N.D. Ga. 2015); Theee Movies of Tarzana v. Pac. Theatres, Inc., 828 F.2d 1395, 1398 (9th Cir. 1987); Paramount Film Distrib. Corp. v. Applebaum, 217 F.2d 101, 124 (5th Cir. 1954).

Some cases challenge vertical restraints of trade like clearances, as when an exhibitor plaintiff sues one or more distributors and one or more exhibitors.3 E.g.,

2 Movie exhibitors submit bids to movie distributors for the right, or license, to exhibit particular movies. These bids usually include certain proposed terms: the guaranteed minimum the theater will pay the distributor regardless of the movie’s success, division of profits between the exhibitor and distributor, the time period the movie will show, and any clearances. Clearances preclude distributors from licensing other theaters, either specifically named or encompassed in a named geographic area, from showing a movie while it is being exhibited by the theater whose bid is accepted. Distributors evaluate these terms, and other factors, in determining which theaters they will license to show particular movies.

Theee Movies of Tarzana v. Pac. Theatres, Inc., 828 F.2d 1395, 1397 (9th Cir.

1987).

3 “Agreements between entities at different market levels are termed ‘vertical restraints.’” Orson, Inc. v. Miramax Film Corp., 79 F.3d 1358, 1368 (3d Cir.

1996) (citing U.S. v. Topco Assocs., Inc., 405 U.S. 596, 608 (1972)).

Orson, Inc. v. Miramax Film Corp., 79 F.3d 1358, 1366–68 (3d Cir. 1996); Theee Movies, 828 F.2d at 1397. Like other vertical restraints of trade, clearances are evaluated under the rule of reason, which requires the court to determine the reasonableness of the restraint by balancing the restraint’s positive and negative effects on competition. See Paramount Pictures, 334 U.S. at 145–46 (listing competitive factors that could justify clearances as reasonable, and therefore legal, restraints of trade); Theee Movies, 828 F.2d at 1397. “Clearances that are ‘unduly extended as to area or duration,’ or granted over theatres ‘not in substantial competition,’ may be unreasonable under section 1” of the Sherman Act. Harkins Amusement Enters., Inc. v. Gen. Cinema Corp., 850 F.2d 477, 486 (9th Cir. 1988) (quoting Paramount Pictures, 334 U.S. at 145–46).

Another type of antitrust claim involving the film industry alleges a group boycott. E.g., Southway Theatres, Inc. v. Georgia Theatre Co., 672 F.2d 485, 487 (5th Cir. 1982) (“Southway alleged that the appellees—competing Atlanta theatre chains and national film distributors—conspired to deprive Southway of the opportunity to license first run films and sought to eliminate it from competition in the licensing and exhibition of those films.”). A group boycott involves “concerted action among other firms aimed at keeping the victim firms from competing.” Id. at 492 n.6 (quoting L. SULLIVAN, HANDBOOK OF THE LAW OF ANTITRUST 231 (1977)). “‘Group boycotts’ are often listed among the classes of economic activity

that merit per se invalidation under § 1” of the Sherman Act. Nw. Wholesale Stationers, Inc. v. Pac. Stationery & Printing Co., 472 U.S. 284, 293 (1985). Although “not all group boycotts are predominantly anticompetitive,” when “firms with market power boycott suppliers or customers for the purpose of discouraging them from doing business with a competitor,” courts apply a rule of per se illegality under antitrust laws. Marlin v. Robertson, 307 S.W.3d 418, 428 (Tex. App.—San Antonio 2009, no pet.) (citing Nw. Wholesale Stationers, 472 U.S. at 293, then F.T.C. v. Ind. Fed’n of Dentists, 476 U.S. 447, 458 (1986)).

Still other antitrust claims arising from the film industry involve allegations of “a practice known as ‘circuit dealing,’” which “occurs when a defendant pools the purchasing power of an entire circuit” to prevent small exhibitors from bidding for film licenses on a theater-by-theater basis. Cobb Theatres, 101 F. Supp. 3d at 1342; see also Cinetopia, LLC v. AMC Entm’t Holdings, Inc., 18-2222-CM-KGG, 2018 WL 6804776, at *1 (D. Kan. Dec. 27, 2018) (denying motion to dismiss movie theater’s case that alleged AMC used dominant market position to obtain exclusive licenses in violation of federal antitrust law). This practice has been found unlawful as a misuse of monopoly power. Cobb Theatres, 101 F. Supp. 3d at 1342.

iPic’s case involves elements of each of the aforementioned types of antitrust cases. iPic’s allegations submit that two major exhibitors, Regal and

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iPic-Gold Class Entertainment, LLC and iPic Texas, LLC v. Regal Entertainment Group, AMC Entertainment Holdings, Inc., AMC Entertainment, Inc., and American Multi-Cinema, Inc., (Tex. Ct. App. 2019).

iPic-Gold Class Entertainment, LLC and iPic Texas, LLC v. Regal Entertainment Group, AMC Entertainment Holdings, Inc., AMC Entertainment, Inc., and American Multi-Cinema, Inc. (iPic-Gold Class Entertainment, LLC and iPic Texas, LLC v. Regal Entertainment Group, AMC Entertainment Holdings, Inc., AMC Entertainment, Inc., and American Multi-Cinema, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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