International Outdoor, Inc. v. City of Troy, Mich.

77 F.4th 432
CourtCourt of Appeals for the Sixth Circuit
DecidedAugust 10, 2023
Docket21-1544
StatusPublished
Cited by3 cases

This text of 77 F.4th 432 (International Outdoor, Inc. v. City of Troy, Mich.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Sixth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
International Outdoor, Inc. v. City of Troy, Mich., 77 F.4th 432 (6th Cir. 2023).

Opinion

RECOMMENDED FOR PUBLICATION Pursuant to Sixth Circuit I.O.P. 32.1(b) File Name: 23a0171p.06

UNITED STATES COURT OF APPEALS FOR THE SIXTH CIRCUIT

┐ INTERNATIONAL OUTDOOR, INC., │ Plaintiff-Appellant, │ > No. 21-1544 │ v. │ │ CITY OF TROY, MICHIGAN, │ Defendant-Appellee. │ ┘

Appeal from the United States District Court for the Eastern District of Michigan at Detroit. No. 2:17-cv-10335—George Caram Steeh III, District Judge.

Argued: June 14, 2023

Decided and Filed: August 10, 2023

Before: BOGGS, SUHRHEINRICH, and WHITE, Circuit Judges. _________________

COUNSEL

ARGUED: J. Adam Behrendt, BODMAN PLC, Troy, Michigan, for Appellant. Allan T. Motzny, CITY OF TROY, Troy, Michigan, for Appellee. ON BRIEF: J. Adam Behrendt, Gordon J. Kangas, BODMAN PLC, Troy, Michigan, for Appellant. Allan T. Motzny, Lori Grigg Bluhm, CITY OF TROY, Troy, Michigan, for Appellee.

BOGGS, J., delivered the opinion of the court in which WHITE, J., joined in full. SUHRHEINRICH, J. (pp. 11–12), delivered a separate opinion concurring in the judgment. _________________

OPINION _________________

BOGGS, Circuit Judge. International Outdoor, Inc. (“International Outdoor”) sought permission to erect billboards in the City of Troy. After the City denied International Outdoor’s No. 21-1544 Int’l Outdoor, Inc. v. City of Troy, Mich. Page 2

permit application and request for a variance, International Outdoor sued, claiming that the City’s sign ordinance (“Ordinance”) violated the First Amendment. International Outdoor argued that the Ordinance’s variance procedure imposed an invalid prior restraint and that its permit exceptions were content-based restrictions on free speech.

In a prior appeal, we affirmed the district court’s grant of summary judgment to the City on International Outdoor’s prior-restraint claim. But we reversed the district court’s dismissal of the content-based-restriction claim and remanded for the court to consider whether the Ordinance, with the permit exceptions, survived strict scrutiny. While it does not, the permit exceptions are, as the district court held on remand, severable, leaving intact the Ordinance’s height, size, and setback requirements. Because International Outdoor’s proposed billboards do not satisfy these valid, content-neutral standards, we affirm.

I. BACKGROUND

A. Facts

International Outdoor is an outdoor-advertising company that erects billboards in southeastern Michigan. The City regulates signs within its jurisdiction, including billboards, under Chapter 85 of its City Code. The original version of the Ordinance required a permit and the payment of a fee, for any sign––unless the sign fell within one of six exceptions. Street signs, small ground signs, flags, and “temporary signs” were exempt from the permit requirement. The latter category included real-estate signs, signs advertising garage, estate, or yard sales, political signs, and holiday signs, among others.

The Ordinance also contained specific size, height, and location requirements for “ground signs,” including billboards. In certain districts, each property was allowed one ground sign not to exceed 100 square feet in area and 12 feet in height, if set back at least 10 feet from the street. An additional ground sign would be allowed if it: (1) was set back at least 200 feet; (2) was located at least 1,000 feet from any sign exceeding 100 square feet in area; (3) did not exceed 300 square feet in area; and (4) did not exceed 25 feet in height. For signs that did not meet these requirements, the Ordinance permitted, but did not require, the Zoning Board of Appeals (ZBA) to grant a variance if: No. 21-1544 Int’l Outdoor, Inc. v. City of Troy, Mich. Page 3

(1) The variance would not be contrary to the public interest; (2) The variance did not adversely affect properties in the immediate vicinity of the proposed sign; and (3) The petitioner had a hardship or practical difficulty resulting from the unusual characteristics of the property that precluded the reasonable use of the property.

In 2015, International Outdoor sought to erect a two-sided billboard at two locations in Troy. International Outdoor Inc. v. City of Troy (“Int’l Outdoor I”), 974 F.3d at 695. These billboards were to be 14 by 48 feet in area––equal to 672 square feet per side or 1,344 square feet in total––and 70 feet in height when mounted. Ibid. The billboards were to be less than 200 feet from a right of way and less than 1,000 feet from other signs exceeding 100 square feet. Ibid.

International Outdoor applied for a permit to erect the billboards, which the City denied because they did not meet the Ordinance’s height, size, and setback requirements. Ibid. International Outdoor sought a variance, which the City also denied, citing International Outdoor’s failure to meet the variance conditions. Ibid.

B. Proceedings Below

1. Original Proceedings

In February 2017, International Outdoor sued the City in federal court under 42 U.S.C. § 1983. In Count I of its complaint, International Outdoor argued that the variance procedure was an unconstitutional prior restraint because it lacked narrow, objective, and definite standards to guide the ZBA’s decision. In Count II, International Outdoor argued that because some of the permit exceptions were content-based, the entire Ordinance was unconstitutional. For these First Amendment violations, International Outdoor sought declaratory and injunctive relief, as well as damages. The City moved to dismiss both counts.

The district court denied the City’s motion as to Count I, holding that International Outdoor had a cognizable claim that the City’s variance procedure was an unconstitutional prior restraint. In doing so, it rejected the City’s argument that the variance provisions were severable, noting that the Ordinance in the record did not contain a severability clause. But the district court dismissed International Outdoor’s challenge to the permit exceptions, holding that the No. 21-1544 Int’l Outdoor, Inc. v. City of Troy, Mich. Page 4

Ordinance regulates commercial speech and survives intermediate scrutiny under Central Hudson Gas & Electric Corp. v. Public Service Commission of New York, 447 U.S. 557, 562 (1980).

On September 20, 2018, International Outdoor moved for summary judgment. Four days later, the City amended the Ordinance, overhauling the variance procedure to limit official discretion. Int’l Outdoor I, 974 F.3d at 696. The amended Ordinance kept the permit requirement but reworked the permit exceptions to ensure content neutrality. For example, a “temporary sign” was redefined as a “sign constructed of paper, cloth, canvas, plastic, cardboard, wall board, plywood or other like material without a permanent foundation or otherwise permanently attached to the ground that appears to be intended or is determined by the Zoning Administrator to be displayed for a limited time.” Other amendments limited ground signs to 100 square feet in area and 20 feet in height and prohibited variances for signs that exceeded the area and height limitations by more than twenty-five percent. Int’l Outdoor I, 974 F.3d at 696.

The City cross-moved for summary judgment, claiming that the Ordinance’s amendment mooted International Outdoor’s claims.

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77 F.4th 432, Counsel Stack Legal Research, https://law.counselstack.com/opinion/international-outdoor-inc-v-city-of-troy-mich-ca6-2023.