International Construction Products, LLC v. Ring Power Corporation

Court of Appeals for the Eleventh Circuit·Decided October 30, 2023·No. 22-10231·Unpublished

Opinion

[DO NOT PUBLISH]

In the

United States Court of Appeals For the Eleventh Circuit

No. 22-10231

INTERNATIONAL CONSTRUCTION PRODUCTS, LLC, Plaintiff-Appellant,

versus RING POWER CORPORATION, ZIEGLER INC., THOMPSON TRACTOR COMPANY, INC.,

Defendants-Appellees.

Appeal from the United States District Court for the Northern District of Florida D.C. Docket No. 5:20-cv-00226-TKW-MJF

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2 Opinion of the Court 22-10231

Before BRANCH and GRANT, Circuit Judges, and SCHLESINGER,∗ District Judge. PER CURIAM:

This antitrust case involves dealers of heavy construction equipment and their relationship with industry auction platforms. Plaintiff-Appellant International Construction Products, LLC (“ICP”) sued Defendant-Appellees Ring Power Corporation (“Ring Power”), Thompson Tractor Company (“Thompson”), and Ziegler Inc. (“Ziegler”) (collectively “Defendants”) for alleged violations of § 1 of the Sherman Act and for tortious interference with contract. In essence, ICP alleged that Defendants conspired to thwart ICP’s relationship with IronPlanet, a heavy construction equipment auction site, by conspiring to boycott IronPlanet if it did not cut ties with ICP. The district court granted Defendants summary judgment on each of ICP’s claims. After review, and with the benefit of oral argument, we affirm.

I. Factual Background ICP was a distributor of new (as opposed to used) heavy construction equipment that sold its products online directly to consumers. This business model was unusual in the heavy

∗ Honorable Harvey E. Schlesinger, United States District Judge for the Middle

District of Florida, sitting by designation.

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22-10231 Opinion of the Court 3

construction equipment marketplace because such equipment is typically sold through an intermediary dealer network.

Defendants are dealers of heavy construction equipment manufactured by Caterpillar, Inc. They often sell their used equipment through online auction websites, such as IronPlanet, or through auction companies, such as Cat Auction Services (“CAS”)1 and Ritchie Bros. Auctioneers (“Ritchie Bros”).2 Importantly, Defendants had ownership interests—some overlapping—in the auction market: Ring Power was a minority shareholder of IronPlanet; Ziegler was a minority shareholder of CAS; and Ziegler’s president and CEO, Bill Hoeft, was a founding member and chairman of the board of directors of CAS.

The industry auction companies began to consolidate. In January 2014, IronPlanet and CAS began merger negotiations that were consummated in 2015. Then, the newly-merged entity merged again—this time with Ritchie Bros, consolidating the three

1 Caterpillar held a 29.8% stake in CAS.

2 Typically, buyers of heavy construction equipment rely upon dealer networks to connect them with distributors. Distributors, such as ICP, considered the development of a traditional dealer network a steep barrier to entry into the heavy equipment market, requiring them to connect with middlemen who would in turn connect them to buyers. Buyers also had the option of buying equipment through online auction sites, like IronPlanet, that permit them to place bids on pieces of equipment at online auctions, sealedbid auctions (in which buyers simultaneously submit sealed bids to the seller), and on-site auctions. See How to buy, IronPlanet, https://www.ironplanet.com/how-to-buy?kwtag=footer.

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4 Opinion of the Court 22-10231

companies into one. Hoeft, a member of the CAS merger team, was in regular contact with IronPlanet during these mergers.

While the IronPlanet-CAS merger negotiations were ongoing, in March 2014, ICP struck a deal with IronPlanet to have IronPlanet sell ICP’s new heavy construction equipment on its website through a dedicated IronPlanet-ICP online storefront. ICP and IronPlanet announced the deal at a trade expo and made waves, as the new venture represented a shift in the longstanding business model of the heavy construction equipment industry. 3 The following month, IronPlanet abruptly terminated its relationship with ICP. According to deposition testimony of IronPlanet employees, the deal with ICP consumed extensive technological resources, distracted from the “top priority” (the IronPlanet-CAS merger), and was not as lucrative as originally anticipated. 4 The Defendants for their part made their own concerns about the ICP partnership known to IronPlanet. Two weeks after the announcement of the IronPlanet-ICP deal, CAS CEO Gary

3 The record demonstrates that various stakeholders were concerned about the IronPlanet-ICP deal due to the possibility of IronPlanet shifting from an auction site that was manufacturer-neutral to one that promoted one manufacturer over another. Not only was Caterpillar (as the manufacturer) concerned about the IronPlanet-ICP deal, but the dealers (as exclusive Caterpillar dealers) were also concerned with the possibility of having their used equipment listed next to new equipment and potentially selling for less. 4 In fact, only a single sale was made through the new ICP storefront.

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Trettel emailed Hoeft (Ziegler Chairman and CAS board member): “[CAS] is greatly concerned over this development [i.e., the IronPlanet-ICP deal] and we will need to have discussions on how to proceed with the [merger] negotiations. [Caterpillar] has indicated this would kill the” IronPlanet-CAS merger.

Hoeft then sent an email to IronPlanet CEO Greg Owens on March 18, 2014. Hoeft’s email, sent in response to IronPlanet’s most recent merger offer, was signed with his name and one of his titles: “Chairman, President & CEO, Ziegler Inc.” The email stated, in relevant part:

We and Caterpillar, noted the recent article in Equipment World, which highlighted Iron Planet’s new relationship with [ICP]. We would like to better understand that relationship, as we are concerned that Caterpillar and the CAT dealers would have significant concerns about any arrangement where Iron Planet is providing auction services for new equipment for a Caterpillar competitor.5

5 An investment banker for CAS drafted a proposed email to be sent by Hoeft to IronPlanet that stated, in relevant part:

We and Caterpillar noted . . . Iron Planet’s new relationship with [ICP]. Without more full understanding, I have a strong suspicion that such a relationship would kill any hope of a transaction between Iron Planet and [CAS] from Caterpillar’s perspective.

This proposed email was not sent.

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In April 2014, executives from Ring Power and Thompson discussed the IronPlanet-ICP deal with each other. On April 1, following a Ring Power board meeting, Ring Power’s Senior VP Richard Fowler commented in an email to other Ring Power executives that Caterpillar was “not happy” with the prospect of the IronPlanet-ICP deal. Over a period of two days that month, Fowler also had several phone calls with two Thompson officials (Billy Seals and Richard Lindley),6 IronPlanet CEO Owens, and Caterpillar’s merger liaison.

On April 3, 2014, IronPlanet scrubbed ICP’s products from its website—supposedly without informing ICP beforehand. On April 4, IronPlanet President Jeff Jeter called ICP founder and chairman Tim Frank to inform him the deal was off because of “concerns over” the relationship. Jeter told Frank that Caterpillar and at least one other manufacturer were “putting pressure” on IronPlanet to terminate the ICP deal and told him that they would “stop doing business with [IronPlanet] on the equipment side” if the deal was not terminated. 7 Jeter wrote in an email to Owens

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