Institute of Multidimensional Medicine v. Metagenics, Inc.

District Court, District of Columbia·Decided October 18, 2022·No. Civil Action No. 2022-1308·Published

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

THE INSTITUTE OF MULTIDIMENSIONAL MEDICINE,

Plaintiff, v. Civil Action No. 22-1308 (JEB)

METAGENICS, INC., Defendant.

MEMORANDUM OPINION

Amid the upheaval of the COVID-19 pandemic, businesses made changes to adapt to new circumstances. In this suit, Plaintiff The Institute of Multidimensional Medicine (TIMM), an integrative-healthcare practitioner’s office, contends that certain such changes implemented by Defendant Metagenics, Inc., a supplier of healthcare products, breached their contract. TIMM’s Complaint enumerated seven causes of action, which Metagenics now moves to dismiss. Agreeing that each count is deficient, the Court will grant the Motion. I. Background At this stage, the Court must accept the facts as alleged in the Complaint as true, although fortunately the parties here are in general agreement on the genesis of their partnership and the causes of their disquietude. In 2011, Plaintiff, a two-person practitioner’s office, teamed up with Defendant to sell the latter’s products — nutritional supplements and medical foods. See ECF No. 16 (First Am. Compl.), ¶¶ 1, 26. At the time the agreement was struck, Defendant’s products exhibited labels stating that they were “practitioner exclusive.” Id., ¶ 2. Plaintiff took this to mean that “the product will only be distributed from a practitioner’s office.” Id. TIMM claims that Metagenics’s policies and processes support this understanding. It alleges that

Defendant required TIMM “to provide medical license information” to purchase Metagenics products, id., ¶ 8, and that individual customers were matched by Metagenics “to a local provider for a medical recommendation.” Id., ¶ 9.

For about nine years, all was hunky-dory. Enter COVID-19. During the pandemic, many people rarely visited offices, including their doctors’ offices, in person. Apparently in response to these changed circumstances, Defendant began to sell its products directly on Amazon. Id., ¶¶ 11–12. It “did not notify practitioners” of this change in its practice, and it “continued to advertise [its] products as practitioner exclusive.” Id., ¶ 12. Noting this change in business practice, Plaintiff met with a Metagenics local representative on January 12, 2022, to discuss the possibility of TIMM’s selling Metagenics products directly on Amazon as well. Id., ¶ 13. At that January 12 meeting, Plaintiff was informed that if it were to sell Metagenics products on Amazon, this would “not be an issue.” Id., ¶ 14. But on or around February 9, Defendant canceled its contract with Plaintiff on the ground that TIMM’s distribution of Metagenics products on Amazon violated Defendant’s policies and their contract. Id., ¶¶ 15, 17; see also ECF No. 17 (Motion to Dismiss) at 3.

In the Facts section of its Complaint, TIMM alleges that Metagenics’s unilateral cancellation was a “violation of [its] contract with TIMM” and that this “hurt [Plaintiff’s] reputation, and it jeopardized the continuity of care for [its] patients.” Id., ¶ 15. TIMM initially filed in the Superior Court for the District of Columbia on April 8, 2022, but Metagenics promptly removed the case here on the basis of diversity jurisdiction on May 12. See ECF No. 1 (Notice of Removal), ¶¶ 1, 5.

Plaintiff’s First Amended Complaint, filed July 14, consists of seven causes of action that are worthy of a first-year contracts syllabus. Count I alleges that Metagenics fraudulently

misrepresented that its products were “practitioner exclusive.” First Am. Compl., ¶ 26. In Count II, Plaintiff alleges that Metagenics breached their contract. Id., ¶ 35. Count III alleges negligent misrepresentation. Id., ¶ 49. Count IV alleges that Metagenics breached its duty of good faith and fair dealing, id., ¶¶ 54–55, and Count V alleges unjust enrichment. Id., ¶¶ 60–61. Count VI claims a breach of express and implied warranties of merchantability. Id., ¶¶ 65–73. Finally, Count VII alleges that Metagenics breached its fiduciary duty to TIMM. Id., ¶¶ 88–90. Defendant now moves to dismiss the Complaint in its entirety. II. Legal Standard Under Federal Rule of Civil Procedure 12(b)(6), a court must dismiss a claim for relief when the complaint “fail[s] to state a claim upon which relief can be granted.” In evaluating a motion to dismiss, the court must “treat the complaint’s factual allegations as true and must grant plaintiff the benefit of all inferences that can be derived from the facts alleged.” Sparrow v. United Air Lines, Inc., 216 F.3d 1111, 1113 (D.C. Cir. 2000) (internal quotation marks and citation omitted); see also Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). A court need not accept as true, however, “a legal conclusion couched as a factual allegation,” nor an inference unsupported by the facts set forth in the complaint. Trudeau v. FTC, 456 F.3d 178, 193 (D.C. Cir. 2006) (quoting Papasan v. Allain, 478 U.S. 265, 286 (1986)). Although “detailed factual allegations” are not necessary to withstand a Rule 12(b)(6) motion, Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007), “a complaint must contain sufficient factual matter, [if] accepted as true, to state a claim to relief that is plausible on its face.” Iqbal, 556 U.S. at 678 (internal quotation marks omitted). A plaintiff may survive a Rule 12(b)(6) motion even if “recovery is very remote and unlikely,” but the facts alleged in the complaint “must be enough to raise a right

to relief above the speculative level.” Twombly, 550 U.S. at 555–56 (quoting Scheuer v. Rhodes, 416 U.S. 232, 236 (1974)).

A motion to dismiss under Rule 12(b)(6) must rely solely on matters within the pleadings, see Fed. R. Civ. P. 12(d), which includes statements adopted by reference as well as copies of written instruments joined as exhibits. See Fed. R. Civ. P. 10(c). Documents that a defendant attaches to a motion to dismiss are “part of the pleadings” under Rule 10(c) if they are integral to its claim, they are referred to in the complaint, and their authenticity is undisputed. See Kaempe v. Myers, 367 F.3d 958, 965 (D.C. Cir. 2004); Hinton v. Corrs. Corp. of Am., 624 F. Supp. 2d 45, 46–47 (D.D.C. 2009). The court may thus consider those materials on a motion to dismiss without treating the motion “as one for summary judgment under Rule 56.” Fed. R. Civ. P. 12(d); Marshall v. Honeywell Tech. Solutions, Inc., 536 F. Supp. 2d 59, 65 (D.D.C. 2008). III. Analysis Metagenics has moved to dismiss all seven counts. For ease of analysis, the Court will address some of the causes of action separately and some together.

A. Counts I and III: Fraudulent and Negligent Misrepresentation Count I alleges that Defendant made fraudulent misrepresentations regarding its products being “practitioner exclusive” because it now sells its products directly to consumers on Amazon as well. See First Am. Compl., ¶¶ 26, 27. Count III alleges, in the alternative, that Defendant was negligent in making such misrepresentations. Id., ¶¶ 48–49.

The elements of the torts of fraudulent and negligent misrepresentation are similar. To state a claim for the former under D.C. law, a plaintiff must allege: “(1) a false representation (2) made in reference to a material fact, (3) with knowledge of its falsity, (4) with the intent to

deceive, and (5) an action that is taken in reliance upon the representation.” Hercules & Co., Ltd. v. Shama Restaurant Corp., 613 A.2d 916, 923 (D.C. 1992). For commercial entities dealing with each other at arm’s length, any such reliance must also be (6) “objectively reasonable.” Id. at 933. Finally, a plaintiff must also (7) “have suffered some injury as a consequence of [its] reliance on the misrepresentation.” Chedick v. Nash, 151 F.3d 1077, 1081 (D.C. Cir. 1998) (citing Dresser v. Sunderland Apartments Tenants Ass’n, Inc., 465 A.2d 835, 839 (D.C. 1983)).

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