InMoment v. Market & Opinion Research International Limited

CourtDistrict Court, D. Utah
DecidedFebruary 7, 2024
Docket2:21-cv-00513
StatusUnknown

This text of InMoment v. Market & Opinion Research International Limited (InMoment v. Market & Opinion Research International Limited) is published on Counsel Stack Legal Research, covering District Court, D. Utah primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
InMoment v. Market & Opinion Research International Limited, (D. Utah 2024).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF UTAH

INMOMENT, INC., MEMORANDUM DECISION AND ORDER DENYING PLAINTIFF’S Plaintiff, MOTION FOR PARTIAL SUMMARY v. JUDGMENT

MARKET & OPINION RESEARCH INTERNATIONAL LIMITED; IPSOS Case No. 2:21-CV-00513-JNP-DAO MORI U.K. LIMITED; and DOES 1 through 10, District Judge Jill N. Parrish Magistrate Judge Daphne A. Oberg Defendants.

Plaintiff InMoment, Inc. (“InMoment”) sued Market & Opinion Research International Limited (“MORI”) and Ipsos MORI UK Limited (“Ipsos”) (collectively, “Defendants”)1 in state court, alleging breach of contract and related claims. ECF No. 2-1. Defendants removed the action to this court pursuant to 28 U.S.C. § 1332(a). ECF No. 2. InMoment now moves for summary judgment on its breach of contract claim, asserting that it is entitled to $1,415,000 in damages. ECF No. 47. The court denies InMoment’s motion based on the existence of factual disputes that are material to the interpretation of the ambiguous contracts that underlie InMoment’s claim. BACKGROUND InMoment is a Utah-based company that offers its customers an “integrated customer experience approach by developing technology to obtain and analyze customer feedback through

1 InMoment’s briefing consistently conflates MORI and Ipsos, the two Defendants in this action. See ECF No. 47, at 1 (collectively defining Market & Opinion Research International Limited and Ipsos MORI U.K. Limited as “Ipsos”). InMoment’s failure to specify which party it seeks judgment against is one reason for the court’s denial of its partial summary judgment motion. See Section II(C)(iii), infra. Due to InMoment’s inattentive briefing on this matter, the court is left to follow in InMoment’s wake, referring to MORI and Ipsos collectively as “Defendants” in all but the rare instances wherein InMoment specified which Defendant took a particular action. customer surveys[.]” ECF No. 47, at 3. GfK, a German entity, partnered with InMoment to jointly provide services in connection with a customer experience insights program (“CEIP” or “Program”) for Jaguar Land Rover (“JLR”). InMoment agreed to “migrate all of JLR’s existing customer experience programs that were operating on a different technology platform [Echo] to a new platform that InMoment would build.” Id. InMoment and GfK documented their agreement

in two related contracts. First, they entered a “Reseller Agreement,” through which GfK SE obtained the right to “resell InMoment’s products and services” as “part of an integrated . . . service offering.” ECF No. 47-2. Pursuant to the Reseller Agreement, GfK then entered an agreement for InMoment to provide subcontractor services for the JLR CEIP, including by creating the Program’s reporting portal. ECF No. 47-3 (“SOW #1”). JLR hired GfK to provide services related to its CEIP through an agreement with a two-year term. ECF No. 47-12, at 2. By contrast, SOW #1 had a three-year term, with the first year beginning on April 1, 2018. Id., at 2. GfK agreed to pay InMoment $1,415,000 annually, billable monthly, for its contributing work on the Program. Id. “Years 2 and 3” of SOW #1 were “contingent on” two conditions precedent: (1) the “successful

migration of the existing JLR programs to the InMoment portal during year 1” and (2) “the subsequent extension of the GfK contract with JLR beginning in April, 2019[.]” Id., at 3. On October 10, 2018, during SOW #1’s first year, GfK sold Ipsos certain assets pursuant to a Local Asset Deal Arrangement (the “Acquisition Agreement”). ECF No. 47-6. One week later, a GfK employee explained to JLR that under the acquisition, “closed on 10th October[,]” “ongoing contacts (CEIP, CQI, Reviews, Mystery Shopping) will remain with GfK. To maintain delivery of these programs, . . . all of the current teams that have transitioned to Ipsos . . . will carry on as before . . . . [T]he management teams (now Ipsos employees) will be working as sub-contractors with the basic functions still delivered by GfK Operations (e.g. data collection, data processing).” ECF No. 56-1, at 78. On December 12, 2018, a GfK employee emailed his counterpart at InMoment to introduce InMoment’s new “senior Ipsos contact,” Ben Llewellyn. ECF No. 47-11, at 3. This email stated that it would be important for InMoment to get to know Ipsos’s Mr. Llewellyn “particularly . . .

given that many of the projects currently being transitioned to InMoment (including JLR) will migrate to Ipsos over time.” Id. A month later, Mr. Llewellyn reached out to InMoment’s staff, asking to discuss the Defendants’ relationship with InMoment and ensure progress was being made “to ensure we hit our end-March deployment deadline.” Id., at 2. On February 13, 2019, Mr. Llewellyn again reached out to InMoment with three questions “about the JLR contact[.]” ECF No. 47-12, at 3. Mr. Llewellyn wanted to discuss changing the contract “to InMoment and Ipsos as opposed to IM and GfK[,]” changing the “term of the agreement” because GfK agreed to “3 years with [InMoment]” but only a “1+1 with JLR[,]” and “[c]onfirmation of [the] statement of work” because “there is a lot of ambiguity at the moment.” Id., at 2.

InMoment’s understanding was that under the Acquisition Agreement, “GfK would have had to agree to pay all outstanding liabilities as part of the conditions of sale.” ECF No. 47-13, at 6. As such, “InMoment . . . issued invoices for the period to 31st March [2019] to GfK UK Ltd[.]” Id., at 4. After the Acquisition Agreement was finalized, however, GfK stopped paying InMoment’s monthly SOW #1 invoices. When GfK had fallen five months behind on these payments, InMoment asked Defendants to ensure that GfK paid those liabilities. ECF No. 47-13, at 2–7. GfK eventually did so. Id. Beginning on April 1, 2019, InMoment began invoicing Ipsos instead of GfK at the request of Ipsos’s accounts payable clerk. Id. Notwithstanding Defendants’ acquisition of certain GfK assets and the transition of projects between those two entities, InMoment continued making progress on SOW #1 throughout that contract’s first year. Initially, GfK had planned to have InMoment launch its new portal for the JLR Program in November 2018, see ECF No. 47-8, at 3–4, but that deadline was later pushed back to March 2019, the final month of SOW #1’s first year, see ECF No. 47-9, at 2. Defendants and InMoment jointly launched the new portal on March 5, 2019. ECF No. 47-18, at 2–3. As part

of the launch, Ipsos noted that “[h]undreds of thousands of pieces of sample data have been ported from Echo to InMoment.” Id., at 3. “Final quality checks” continued “post launch.” Id. In April 2019, as the parties entered SOW #1’s second year, no discussion occurred regarding SOW #1’s two conditions precedent. After that date, however, InMoment continued providing subcontractor services related to the JLR CEIP. See ECF No. 54-1, at 7 (listing InMoment among Defendants’ approved subcontractors in a new statement of work under which Defendants continued providing services for the JLR CEIP after April 2019). For the entirety of what would have been SOW #1’s second year, InMoment continued invoicing Ipsos monthly, and Ipsos paid InMoment the annual rate set out in SOW #1 for that contract’s second year: $1,415,000.

See ECF No. 47-14; see also ECF No. 47-7, at 15. In March 2020, due to the onset of the COVID-19 pandemic, JLR suspended its CEIP, informing Defendants that the Program would not continue for a period of at least six months. At JLR’s request, InMoment authorized several JLR employees to retain access to the Program’s portal throughout this period. ECF Nos. 60-6, at 2–4; 56-2, at 20.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Davis v. Wakelee
156 U.S. 680 (Supreme Court, 1895)
New Hampshire v. Maine
532 U.S. 742 (Supreme Court, 2001)
Scott v. Harris
550 U.S. 372 (Supreme Court, 2007)
Bones v. Honeywell International, Inc.
366 F.3d 869 (Tenth Circuit, 2004)
Eastman v. Union Pacific Railroad
493 F.3d 1151 (Tenth Circuit, 2007)
Mullin v. Travelers Indem. Co. of Conn.
541 F.3d 1219 (Tenth Circuit, 2008)
Kannady v. City of Kiowa
590 F.3d 1161 (Tenth Circuit, 2010)
Nahno-Lopez v. Houser
625 F.3d 1279 (Tenth Circuit, 2010)
Queen v. TA Operating, LLC
734 F.3d 1081 (Tenth Circuit, 2013)
Nycal Corp. v. INOCO PLC
988 F. Supp. 296 (S.D. New York, 1997)
JA Apparel Corp. v. Abboud
568 F.3d 390 (Second Circuit, 2009)
Kass v. Kass
696 N.E.2d 174 (New York Court of Appeals, 1998)
General Motors Acceptance Corp. v. Clifton-Fine Central School District
647 N.E.2d 1329 (New York Court of Appeals, 1995)
Faulkner v. National Geographic Society
452 F. Supp. 2d 369 (S.D. New York, 2006)
67 Wall Street Co. v. Franklin National Bank
333 N.E.2d 184 (New York Court of Appeals, 1975)

Cite This Page — Counsel Stack

Bluebook (online)
InMoment v. Market & Opinion Research International Limited, Counsel Stack Legal Research, https://law.counselstack.com/opinion/inmoment-v-market-opinion-research-international-limited-utd-2024.