In re Sears, Roebuck & Co.

132 F.2d 341, 30 C.C.P.A. 710, 56 U.S.P.Q. (BNA) 166, 1942 CCPA LEXIS 133
CourtCourt of Customs and Patent Appeals
DecidedDecember 1, 1942
DocketNo. 4644
StatusPublished
Cited by2 cases

This text of 132 F.2d 341 (In re Sears, Roebuck & Co.) is published on Counsel Stack Legal Research, covering Court of Customs and Patent Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
In re Sears, Roebuck & Co., 132 F.2d 341, 30 C.C.P.A. 710, 56 U.S.P.Q. (BNA) 166, 1942 CCPA LEXIS 133 (ccpa 1942).

Opinion

Garrett., Presiding Judge,

delivered the opinion of the. court: This is an appeal from the decision of the Commissioner of Patents, speaking through the First Assistant Commissioner, affirming that of the Examiner of Trade-Marks denying appellant’s application, filed under the Trade-Mark Act of February 20, 1905, -for the registration of a mark for use on shoes. The mark may be briefly described as consisting of a fanciful representation of a man’s bust, under which are written, in the style and' size of handwriting similar to that used in the closing of a letter, the words “Thriftily yours Bob Burnham.”

The tribunals of the Patent Office did not agree fully upon certain matters discussed in their respective decisions, but did agree as to the basic ground upon which the rejection was based, which was to the [711]*711effect that the name “Bob Burnham” is the dominant feature of the mark and is not distinctively displayed. It was, therefore, held to fall within the inhibition prescribed in the second proviso of section 5 (b) of the act, reading, in part, as follows:

That no mark which consists merely in the name of an individual, firm, corporation, or association not written, printed, impressed, or woven in some particular or distinctive manner, or in association with the portrait of the individual * * * shall he registered under the terms of this Act.

It is agreed that the portrait or drawing constituting a feature of the mark is fanciful; that is, it is not and does not purport to be the portrait of any particular individual. It is also agreed that Burnham is a common surname and that the written notation “Thriftily yours Bob Burnham” is not sÜown to have been written by, or to be the signature of any person whose name is Bob Burnham, the brief on behalf of appellant stating that “the name was not selected because it identified anyone in particular.”

So, the case presents a situation wherein the applicant seeks to register in conjunction with a picture which is not a portrait of any one connected with the applicant company — in fact, not a portrait of any individual — a name which,' while a common name, is not the name of any person shown to be connected with the applicant company, the registration being sought under the Trade-Mark Act of February 20, 1905. (The examiner indicated in this case that he would regard the mark entitled to registration under provisions of the act of March 19, 1920.)

It appears from the record that numerous registrations of marks of the general character of that here involved have been granted under the 1905 act by the tribunals of the Patent Office to various parties. A conspicuous example is registration No. 351,948 for shoes, registered November 16, 1937, in the name of the same company which is applying here. The mark there consists of a fanciful bust portrait (that is, it is not the portrait of any individual) and the written words “Sincerely yours Sandy Kevin” arranged quite similarly to that of the mark here involved, the name “Sandy Kevin,” as we understand it, not identifying any particular individual. Various other registrations of the same general type were included in the record but need not be particularly described. Some of the registrations cited appear to have been granted recently — indeed some of them seem to have been granted during the pendency of the instant application and others "subsequent to the commissioner’s decision (May 13, 1941) in this case. For example, appellant cites the decision of the First Assistant Commissioner, rendered October 14, 1942, in the case of The Procter & Gamble Company v. Weiss Noodle Company, 55 U. S. P. Q. 195, in which registration was [712]*712granted of a mark described in the decision as consisting of “notation lMa Perkins,’ displayed in reverse lettering upon a red scroll, in association with a picture of the head and face of an old lady wearing spectacles,” the First Assistant Commissioner being of the opinion that the name was distinctively displayed.

■ On the other hand, the briefs before us cite decisions of the Commissioner of Patents, some of recent dates, denying registrations wherein the descriptions indicate that the rejected marks were of the type of the mark here involved. So, it would seem that the Patent Office practice with regard to the registration of the class of marks described cannot be said to have been strictly uniform.

The decision of the Commissioner in the instant case states:

Counsel for applicant calls attention to a long list of registered marks, and marks published for registration, which he contends are equally objectionable. As to many of these marks I am constrained to agree with counsel. But while such errors and inconsistencies as those he points out are regrettable, they add nothing to the registrability of applicant’s mark.

The practice which has been followed in the Patent Office with respect to marks of the type of that under consideration comprises the only authority which has been brought to our attention relative to the subject. No decision by any court was cited, nor have we found any by independent research, involving the registrability of a mark composed of a fanciful portrait associated with the name of an unidentified person. (The “name” provision of the act has been often before the courts, as hereinafter pointed out, but not with reference to marks like that at bar.) The decisions in the Patent Office, so far as we can determine, have been more or less arbitrary. That is to say they have turned largely upon the view of the particular tribunal passing upon them relative to whether, in the particular case under consideration at the time, the name was (in the words of the statute) “written, printed, impressed, or woven in some particular or distinctive man-' ner.” In some instances the tribunal has been of the opinion that the name was so treated while in others the tribunal has been of a different view.

We find nothing in the Trade-Mark Registration Act of February 20, 1905, which inhibits the registration of a mark consisting of a representation, or photograph, of the bust of a fanciful, or “imagined,” person in association with the name of an individual not identified (although the name may be a common one) simply because of the per se type or character of sueh a mark. What recourse an individual bearing the name so used might have by way of opposition or cancellation proceedings in the Patent Office, or by a proceeding in equity instituted in the courts is not a matter of concern in the instant case, since this is a proceeding ex parte.

[713]*713As we view it, the situation presented in the instant case is partly analogous to that which would arise in the case of a person seeking to register his own name as a technical trade-mark, and to a certain •extent the same test should be applied.

There is, however, a distinction to be noted. The proviso to section ■5(b) above quoted inhibits the registration of a mark consisting merely of the name of an individual unless written, printed, impressed, or woven in some particular or distinctive manner, or in association with .a portrait of the individual, but the last proviso of the section (introduced into the act by amendment in 1911, 36 Stat. L. 918) reads “That nothing herein shall prevent the registration of a trade-mark otherwise registerable because of its being the name of the applicant or a portion thereof.” [Italics ours.]

In the case of In re Nisley Shoe Co., 19 C. C.

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Related

Sears, Roebuck & Co. v. Watson
204 F.2d 32 (D.C. Circuit, 1953)
Application of Myers
201 F.2d 379 (Customs and Patent Appeals, 1953)

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132 F.2d 341, 30 C.C.P.A. 710, 56 U.S.P.Q. (BNA) 166, 1942 CCPA LEXIS 133, Counsel Stack Legal Research, https://law.counselstack.com/opinion/in-re-sears-roebuck-co-ccpa-1942.