In Re: Kraft Heinz Shareholder Derivative Litigation

CourtDistrict Court, N.D. Illinois
DecidedMarch 31, 2023
Docket1:20-cv-02259
StatusUnknown

This text of In Re: Kraft Heinz Shareholder Derivative Litigation (In Re: Kraft Heinz Shareholder Derivative Litigation) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
In Re: Kraft Heinz Shareholder Derivative Litigation, (N.D. Ill. 2023).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

IN RE KRAFT HEINZ SHAREHOLDER ) No. 20 C 2259 DERIVATIVE LITIGATION ) ) Judge Jorge L. Alonso )

MEMORANDUM OPINION AND ORDER In these consolidated shareholder derivative actions, plaintiffs accuse numerous directors and officers of The Kraft Heinz Company (“Kraft Heinz” or “the company”), of making and causing the company to make misleading statements about the company’s performance amid imprudently aggressive cost-cutting efforts. According to plaintiffs, these misleading statements allowed some defendants, as well as an investment firm with which they were affiliated, to profit improperly from sales of the company’s stock. Defendants have moved to dismiss plaintiffs’ Consolidated Verified Second Amended Complaint. Because the Court concludes that plaintiffs have not adequately alleged that it would have been futile to make a pre-suit demand on the company’s board of directors, as required under Delaware law, defendants’ motions to dismiss are granted. BACKGROUND Plaintiffs, several Kraft Heinz shareholders, brought these consolidated cases derivatively, on behalf of nominal defendant Kraft Heinz, against defendants Alexandre Behring, Bernardo Hees, Paulo Basilio, David H. Knopf, George Zoghbi, Vince Garlati, Christopher R. Skinger, Rafael Oliveira, John T. Cahill, Gregory Abel, Feroz Dewan, Jeanne P. Jackson, Jorge Paulo Lemann, John C. Pope, Alexandre Van Damme, Tracy Britt Cool, Marcel Hermann Telles, Mackey J. McDonald, and 3G Capital, Inc. (“3G”). The dispute arises out of the 2015 merger of Kraft Foods Group, Inc. (“Kraft”) into The H.J. Heinz Company (“Heinz”) to form Kraft Heinz and the aggressive cost-cutting strategy defendants adopted and executed in the wake of the merger. The following facts come from the operative Consolidated Verified Second Amended

Complaint (ECF No. 81; see ECF No. 79-1 (redacted version)) (hereafter, “the complaint” or “CVSAC”). As it must at this stage, the Court accepts as true the factual allegations of the complaint. Plaintiffs allege that 3G is a private equity firm known for its cost-cutting strategies, including “zero-based budgeting,” which requires companies to justify each item in each year’s annual budget, regardless of whether and how much they budgeted for the expense in the previous year. Prior to the merger, ownership of Heinz was divided approximately equally between 3G and Berkshire Hathaway, Inc. After Heinz completed its merger with Kraft, 3G and Berkshire Hathaway owned approximately 51% of the outstanding shares of Kraft Heinz common stock. A number of the individual defendants—namely, Hees, Basilio, Knopf, Lemann, and Telles—have been affiliated with 3G since before the merger. After the merger, they took up roles as officers or

directors of Kraft Heinz. Other defendants are not directly affiliated with 3G but are alleged to be close business associates of the 3G-affiliated defendants. These include Abel and Cool, who are Berkshire Hathaway employees, and Van Damme, whose “Interbrew” company merged with the 3G-controlled “Ambev” in 2004 to create InBev, one of the worlds’ largest brewing conglomerates at that time. (CVSAC ¶¶ 270-71.) Although 3G had purportedly succeeded in implementing its zero-based budgeting strategy at other consumer goods companies, plaintiffs allege that the strategy did not work at Kraft Heinz. Instead, the strategic shift had two ill effects: (1) the value of the company’s brands deteriorated

2 because performance dipped as employees struggled with the new cost constraints, and (2) the procurement division misstated the terms of supplier contracts, including by front-loading rebates in the first year of multi-year contracts, rather than recording portions of the rebates immediately and deferring the rest to spread them out over the length of the underlying contracts.

Actions that Kraft Heinz took to cut costs that allegedly hindered the company’s performance included the following: implementing indiscriminate layoffs, eliminating critical maintenance and product quality functions, making across-the-board cuts to vendor and supplier services, closing key plants and distribution centers without replacing them, cutting media and marketing expenditures, and eliminating trade promotions that had helped to secure valuable retail space. Plaintiffs allege that, from November 2015 until 2018, defendants regularly made misleading statements to investors in earnings calls, in which they touted savings from efficiencies and synergies the merger had purportedly generated, without disclosing that any savings the company was realizing actually came from its harmfully aggressive cost-cutting efforts. Further, when analysts raised the possibility that the company’s cost-cutting might damage relationships

with customers, defendants rejected it. In reality, plaintiffs allege, the cost-cutting was reducing essential brand support, supply chain performance, productivity, service quality, and distribution, resulting in diminished “case fill rates,” i.e., diminished rates of customer orders filled correctly and on time. According to plaintiffs, these issues damaged the company’s relationships with its customers, the retailers who sell its products to consumers. However, from November 2015 until 2018, the individual defendants caused the company to file Forms 10-Q, 10-K, and 8-K in which

3 they reported no impairment of goodwill1 or any events that were likely to impair the company’s 0F goodwill. When they did report any weakness in their controls, they did so without disclosing the difficulties caused by the cost-cutting measures or the incorrect recording of their contractual obligations to their suppliers due to the issues with the procurement division. In March 2018, Behring, Cahill, Abel, Cool, Dewan, Jackson, Lemann, Pope, Telles, and McDonald issued a proxy statement soliciting shareholder votes for a proposal to elect Behring, Cahill, Abel, Cool, Dewan, Jackson, Lemann, Pope, and Telles to new terms as directors, and to approve executive compensation. Plaintiffs allege that this proxy statement was misleading because it misrepresented the accuracy of the company’s financial reporting, which had been undermined by improper accounting practices, and the risks posed by the cost-cutting strategies. In advance of a meeting of the Kraft Heinz Board of Directors’ Audit Committee on July 31, 2018, defendant Garlati, who had recently begun to serve as the company’s Global Controller and Principal Accounting Officer, provided the Board of Directors with a memorandum in which he explained that, following an annual impairment test, the company recognized impairments to

goodwill in certain reporting units and brands. Several reporting units were nearing or had fallen below a 10% fair value cushion. The second and third quarter Forms 10-Q stated that the company

1 In accounting terminology, goodwill is an intangible asset that consists of “the amount by which a business’s overall value exceeds the value of its constituent assets, often due to a recognizable brand name [or] a sterling reputation.” Upper Deck Co. v. Panini Am., Inc., 469 F. Supp. 3d 963, 982 (S.D. Cal. 2020) (internal quotation marks omitted). An impairment to goodwill is “‘the condition that exists when the carrying amount of goodwill exceeds its implied fair value,’” where the “carrying amount” is the amount “‘as displayed in the financial statements’” and the “fair value” is the “‘price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants.’” Janssen v. Reschke, No. 17 C 8625, 2020 WL 6044284, at *3 (N.D. Ill. Oct. 13, 2020) (quoting Financial Accounting Standards Board’s Accounting Standards Codification 350-20-35-2 and Master Glossary, https://asc.fasb.org/Home).

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