In Re Amazon Service Fee Litigation

District Court, W.D. Washington·Decided December 7, 2023·No. 2:22-cv-00743·Unknown

Opinion

1 2 3 4

5 6 7 8 UNITED STATES DISTRICT COURT WESTERN DISTRICT OF WASHINGTON 9 AT SEATTLE 10 11 IN RE: AMAZON SERVICE FEE CASE NO. 2:22-cv-00743-TL LITIGATION 12 (CONSOLIDATED CASE)

13 ORDER ON MOTION TO DISMISS 14 AND MOTION TO STRIKE CERTAIN ALLEGATIONS 15

16 17 This is a proposed class action for damages for breach of contract and unfair and 18 deceptive advertising for the cost of online grocery delivery services. This matter is before the 19 Court on Defendant Amazon.com, Inc.’s Motion to Dismiss Amended Consolidated Complaint 20 and Strike Certain Allegations (Dkt. No. 51). Having reviewed Plaintiff Dena Griffith’s response 21 (Dkt. No. 60), Defendant’s reply (Dkt. No. 62), the Parties’ supplemental briefing (Dkt. Nos. 70– 22 71), and the relevant record, and finding oral argument unnecessary, see Local Civil Rule 23 7(b)(4), the Court GRANTS the motion with leave to amend certain claims and allegations. 24 1 I. BACKGROUND 2 Defendant, “the world’s largest online marketplace,” is a Delaware corporation 3 headquartered in Seattle, Washington. Dkt. No. 47 (Consolidated Amended Complaint, or 4 “CAC”) ¶ 5. Plaintiff is a California citizen who resides in Riverside County, California. Id. ¶ 6.

5 A. Defendant’s Grocery Delivery Services 6 Defendant offers a service called Prime, which is a paid subscription service that gives 7 users access to additional services otherwise unavailable or available at a premium to other 8 customers. Id. ¶ 7. One of the advertised benefits of Prime is that members will receive “FREE 9 Delivery” and “FREE 2-Hour Grocery Delivery,” including deliveries from Whole Foods 10 Market, a supermarket chain owned by Defendant, with a minimum $35 purchase. Id. ¶¶ 9–12, 11 121. The free-delivery benefit is only available in select U.S. cities. Id. ¶ 9. These advertisements 12 are made on Defendant’s website and in television and print advertisements. Id. ¶¶ 9, 11 13 (including photos of “representative examples” from website). 14 On May 11, 2018, Defendant raised the cost of a Prime membership from $99 to $119 for

15 new members who joined after that date. Id. ¶ 20. On June 16, 2018, this cost increase went into 16 effect for preexisting members. Id. 17 In approximately October 2021, Defendant began charging its customers—including 18 Prime members—a $9.95 “service fee” for all grocery deliveries from Whole Foods Market.1 Id. 19 ¶ 13. Following this change, the cost of a Prime membership was not reduced, nor did Defendant 20 21 1 See Moira Ritter, Amazon slaps a $9.95 fee on Whole Foods deliveries. And Walmart pounces, CNN (Oct. 28, 22 2021, 5:47 PM EDT), https://perma.cc/S5MB-E62J; Jay Greene, Prime members bristle at Whole Foods’ $9.95 delivery surcharge: ‘It’s just rude’, Wash. Post (Sep. 28, 2021, 6:00 AM EDT), https://perma.cc/43Y5-Z2MV; Dkt. Nos. 53-3, 53-4 (printouts of articles). Defendant requests that the Court take judicial notice of these articles. See 23 Dkt. No. 52 at 4, 6. Plaintiff does not object because she concedes that the articles are referenced in the CAC. See Dkt. No. 61 at 2. Accordingly, the Court takes judicial notice of the articles. See Knievel v. ESPN, 393 F.3d 1068, 24 1076 (9th Cir. 2005) (describing the “incorporation by reference” doctrine). 1 provide a partial refund. Id. ¶ 23. Moreover, Prime members with an annual membership (who 2 had used a Prime benefit outside the first three days of membership) could not cancel their 3 membership in response to the termination of the free delivery program until their next annual 4 renewal date. Id.

5 The delivery service fee is not disclosed on the first page of the Whole Foods delivery 6 section of Defendant’s website, where various grocery items are displayed alongside the price of 7 those items. Id. ¶ 16 (including photo). When a customer clicks on a grocery item, the next page 8 “states in opaque text ‘$9.95 for 2-hour delivery.’” Id. ¶ 17 (including photo). The text is in 9 “small font” and “is unlikely to be noticed by a reasonable consumer.” Id. The text is also in a 10 smaller font and different color than the advertised price of the grocery item. Id. When a 11 customer then clicks on the “add to cart” icon, there is a series of webpages asking for payment 12 and delivery information before the customer arrives at the final “place your order” page. Id. ¶ 18 13 (including photo). On the “place your order” page, the service fee is shown above the total price 14 of delivery “in small text . . . that is unlikely to be noticed by a reasonable consumer.”2 Id.

15 B. Plaintiff’s Experience 16 Plaintiff is a Prime member who read and relied on Defendant’s online advertisements 17 that Prime members will receive “FREE Delivery” and “FREE 2-Hour Grocery Delivery.” Id. 18 ¶ 24. On January 22, 2022, Plaintiff made an online order for a Whole Foods grocery delivery 19 from Defendant’s website and was charged a $9.95 service fee. Id. ¶ 25. Plaintiff purchased 20 grocery items from Defendant in reliance on Defendant’s advertisements and without knowledge 21 of the true amount being charged. Id. ¶ 26. Plaintiff would not have placed her online grocery 22

2 Plaintiff also alleges that (1) many Prime members report not receiving deliveries during the promised delivery 23 period (Dkt. No. 47 ¶ 13); and (2) Defendant includes a $5 tip that is shown on the “place your order” page in the same kind of text as the service fee (id. ¶ 18). Defendant moves to strike these allegations. See Dkt. No. 51 at 33; see 24 also infra Section III.B. 1 order and would not have paid as much as she did for the order in the absence of Defendant’s 2 representations. Id. ¶ 29. Plaintiff intends to, seeks to, and will purchase Whole Foods grocery 3 deliveries from Defendant’s website again “when she can do so with the assurance that the 4 advertising of free delivery is lawful.” Id. ¶ 31.

5 C. Procedural History 6 Plaintiff brings this class action against Defendant for allegedly “misleading consumers 7 concerning the amounts they must pay for grocery deliveries from Whole Foods Market and for 8 breaching its contracts with its Amazon Prime members.” Id. at 2. Plaintiff asserts Washington 9 and California statutory consumer protection claims, as well as tort and contract claims. Id. 10 ¶¶ 47–134. 11 Further, Plaintiff proposes two nationwide classes and a California class. Id. ¶¶ 33–34. 12 One nationwide class includes all U.S. citizens who were Prime members that were charged a 13 service fee in connection with an online delivery from Whole Foods Market from August 1, 14 2021, until the date notice is disseminated to the class; the other class includes all U.S. citizens

15 who were Prime members from June 7, 2018, until the date of notice to the class. Id. ¶ 33. The 16 California class includes all California residents who were Prime members that were charged 17 with the Whole Foods delivery service fee from August 1, 2021, to the date of notice to the class. 18 Id. ¶ 34. 19 This matter is a consolidation of two preexisting cases. See Dkt. No. 45 (order to 20 consolidate). Defendant now moves to dismiss the CAC and to strike certain allegations therein. 21 See Dkt. Nos. 51, 62. Plaintiff opposes. See Dkt. No. 60. 22 23

24 1 II. LEGAL STANDARD 2 A. Motion to Dismiss Under Rule 12(b)(6) 3 A defendant may seek dismissal when a plaintiff fails to state a claim upon which relief 4 can be granted. Fed. R. Civ. P. 12(b)(6). In reviewing a FRCP 12(b)(6) motion to dismiss, the

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