ICENY USA, LLC v. M&M's, LLC

CourtDistrict Court, D. Maryland
DecidedOctober 10, 2019
Docket8:19-cv-02418
StatusUnknown

This text of ICENY USA, LLC v. M&M's, LLC (ICENY USA, LLC v. M&M's, LLC) is published on Counsel Stack Legal Research, covering District Court, D. Maryland primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
ICENY USA, LLC v. M&M's, LLC, (D. Md. 2019).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MARYLAND

ICENY USA, LLC, Plaintiff,

. Vv. : M&M’S, LLC, Civil Action No. TDC-19-2418 MARVIN CASTRO MONDRAGON and GABRIEL EUGENE PICO, Defendants.

MEMORANDUM OPINION Plaintiff ICENY USA, LLC (“ICENY”), a company specializing in the preparation, marketing, and sale of Thai-style rolled ice cream products, has filed suit against Defendants M&M’s, LLC, Marvin Castro Mondragon, and Gabriel Eugene Pico, alleging trademark infringement and breach of contract claims arising out of a franchise agreement authorizing Defendants to operate an ICENY Thai-style ice cream shop franchise. Pending before the Court is ICENY’s Motion for a Temporary Restraining Order and Preliminary Injunction. On September 6, 2019, after a hearing at which Defendants failed to appear, the Court entered a temporary restraining order (“TRO”) against Defendants. On October 1, 2019, the Court held a preliminary injunction hearing at which Defendants again failed to appear. For the reasons set forth below, the Motion, now construed as a Motion for a Preliminary Injunction, is GRANTED IN PART and DENIED IN PART.

BACKGROUND ICENY, a company based in Silver Spring, Maryland, considers itself to be at the forefront of the development of contemporary ice cream shops featuring Thai-style smashed and rolled ice cream products. ICENY opened its first ice cream shop in the United States in 2016 and licenses such enterprises as franchises, stylized as “I-CE-NY” shops, across the country. Am. Compl. { 1, ECF No. 9. ICENY has registered the mark “I-CE-NY” with a distinctive logo with the U.S. Patent and Trademark Office, which has assigned it registration number 5,120,527. Jd. 4 12. ICENY also uses other unregistered trade names, marks, logos, and slogans in connection with the proprietary goods and services offered in I-CE-NY shops, specifically its system to prepare, market, and sell Thai ice cream rolls (the “ICENY System”). Included in the ICENY System are the slogans “they see me rollin’” and “lick me, I’m yours.” Teeradej Naruenartwanich Decl. □ 7, ECF No. 10-2. Employees at I-CE-NY franchises prepare Thai ice cream rolls tailored to customers’ orders by pouring flavored, milk-based liquid onto a very cold metal surface, known as an “anti- griddle,” and spreading and manipulating the liquid with small paddles as it freezes. Am. Compl. 4 10. The milk-based liquid is prepared according to ICENY’s proprietary specifications and secret recipes which also allow for fruit, candy, or other flavoring to be mixed into the liquid base. As the liquid base freezes into ice cream on the surface of the anti-griddle, an employee uses a spatula to turn strips of the ice cream into rolls. The rolls are then served with toppings requested by the customer, who may choose from certain special combinations displayed in the shop. I. The Franchise Agreement Effective July 13, 2018, ICENY and M&M’s, LLC (“M&M”), of which Castro and Pico are members, entered into a franchise agreement (“the Franchise Agreement”) to open and operate an I-CE-NY ice cream shop at 1979 East 16th Street, Suite SB-7, Yuma, Arizona 85366 (“the

Shop”). The Shop was the first Thai ice cream roll shop in the Yuma, Arizona area. ICENY alleges that, as franchisees, Defendants were taught how to make Thai ice cream rolls; trained in the management and operation of an I-CE-NY ice cream shop; and authorized to use ICENY’s registered mark and other proprietary materials from the ICENY System, including confidential recipes and ingredient specifications, an operations manual, marketing photographs and other material for use on social media, distinctive exterior and interior décor, slogans, color schemes, fixtures, and furnishings. The Franchise Agreement permitted Defendants to operate the Shop as an I-CE-NY ice cream shop for a period of 10 years, but Defendants did so only from January 2019 until April 2019. As relevant here, the Franchise Agreement required M&M to pay ICENY initial franchise fees, weekly royalties, and brand fund contributions, and to report weekly net sales. The Franchise Agreement also provided that M&M may not disclose “trade secrets and confidential and proprietary information and know-how” associated with the ICENY System “during the term of [the Franchise] Agreement or at any time thereafter” and may not use or duplicate, or disclose to others such that they might use or duplicate, the ICENY System within any other business. Franchise Agreement J 15.1.1, 15.1.2, Mot. Prelim. Inj. Ex. 1 at 29-30, ECF No. 10-6. M&M is also not permitted to “sell, assign, transfer, convey, pledge, encumber or give away any direct or indirect interest” in the Franchise Agreement or “in substantially all of the assets” of the Shop without ICENY’s prior written consent. Franchise Agreement § 16.2. Upon termination or expiration of the Franchise Agreement, M&M must immediately cease operating the Shop and using the I-CE-NY mark and the ICENY System, pay any amounts owed to ICENY, and make any necessary alterations and modifications to the Shop to clearly distinguish it from its former appearance as an I-CE-NY franchise.

Finally, the Franchise Agreement contains non-competition provisions that state: You covenant and agree that, except as we otherwise approve in writing, during the Initial Term, and for’a continuous period of one (1) year following the expiration, transfer or termination of this Agreement, you will not, either directly or indirectly, for yourself or through, on behalf of, or in conjunction with any person or legal entity ... Own, maintain, operate, engage in, grant a franchise to, advise, help. . . or have any interest in, either directly or indirectly, any “Competing Business”, which is defined as: (1) a restaurant business that offers as a core menu item ice cream, frozen yogurt, cakes, pies, smoothies, shakes, specialty beverages, frozen _ dessert products, or any menu item that constitutes fifteen percent (15%) of sales at I-CE-NY shops; or (2) whose method of operation or trade dress is similar to that employed by the System. During the term of this Agreement, there is no geographical limitation on this restriction. Following the expiration, transfer or termination of this Agreement, this restriction shall apply to any Competing Business located within a five (5) mile radius of [the Shop] and any Competing Business located within a five (5) mile radius of any then-existing I-CE-NY shop[.] Franchise Agreement J 15.2.2, 15.2.2.1 (“the Non-Competition Clause’’). In the Franchise Agreement, Castro and Pico, as owners and members of M&M, agreed to be personally bound by the Non-Competition Clause and the covenants requiring non-disclosure or unauthorized use of the ICENY System, and to personally guarantee and assume M&M’s obligations under the Franchise Agreement. II. The Termination In early April 2019, Castro requested that ICENY Director of Operations Teeradej Naruenartwanich meet with M&M’s landlord to discuss issues related to the lease for the Shop. On April 10, 2019, Naruenartwanich met with the landlord, who requested that Naruenartwanich sign a guarantee of the lease. Naruenartwanich told the landlord to send the document to him by email, as he could not sign an agreement he had not seen before. Naruenartwanich never received this document. Then, as of April 12, 2019, Defendants ceased all communication with ICENY. Specifically, they stopped providing sales reports and making franchise fee payments as required by the Franchise Agreement. Naruenartwanich and ICENY President Apisit Sutthisophaarporn unsuccessfully attempted to contact both M&M and Castro multiple times in May and June 2019.

On June 23, 2019, Naruenartwanich traveled to Yuma, Arizona to assess the status of Defendants’ business and their failure to pay franchise fees.

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ICENY USA, LLC v. M&M's, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/iceny-usa-llc-v-mms-llc-mdd-2019.