Hylete, Inc. v. Hybrid Athletics, LLC

CourtDistrict Court, S.D. California
DecidedMay 21, 2020
Docket3:19-cv-02494
StatusUnknown

This text of Hylete, Inc. v. Hybrid Athletics, LLC (Hylete, Inc. v. Hybrid Athletics, LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hylete, Inc. v. Hybrid Athletics, LLC, (S.D. Cal. 2020).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 HYLETE, INC., a Delaware Case No.: 3:19-cv-02494-WQH-AGS corporation, 12 ORDER Plaintiff, 13 v. 14 HYBRID ATHLETICS, LLC, a 15 Connecticut limited liability company; and ROBERT 16 ORLANDO, an individual, 17 Defendants. 18 HAYES, Judge: 19 The matters pending before the Court are the Motion to File Documents Under Seal 20 filed by Defendants Hybrid Athletics, LLC and Robert Orlando (ECF No. 15); the Motion 21 to Dismiss and the Motion to Strike filed by Defendants Hybrid Athletics, LLC and Robert 22 Orlando (ECF No. 17); and the Motion to File Documents Under Seal filed by Plaintiff 23 Hylete, Inc. (ECF No. 19). 24 I. PROCEDURAL BACKGROUND 25 On December 30, 2019, Plaintiff Hylete, Inc. commenced this action by filing a 26 Complaint against Defendants Hybrid Athletics, LLC (“HA”) and Robert Orlando. (ECF 27 No. 1). Plaintiff alleges that Defendants “embarked on a plan to destroy and/or disrupt 28 1 [Plaintiff]’s business and maliciously disparage [Plaintiff] to drive it from the 2 marketplace.” Id. at 6. Plaintiff alleges that Defendants 3 unlawfully interfered with [Plaintiff]’s business by publishing false and misleading statements about [Plaintiff] and [Plaintiff]’s products, making 4 false statements to [Plaintiff]’s customers and potential customers, interfering 5 with [Plaintiff]’s business relationships and [Plaintiff]’s fundraising efforts, and fraudulently obtaining trademark registrations (including a registration 6 for a mark [Defendant] Orlando admitted he copied from another entity and a 7 mark that he admitted is descriptive and generic).

8 Id. 9 Plaintiff brings the following six causes of action: (1) fraudulent procurement of 10 U.S. Trademark Registration No. 4,609,469 (“‘469 Registration”) against Defendant HA; 11 (2) cancellation of the ‘469 Registration (fraud) against Defendant HA; (3) violation of 12 Lanham Act 15 U.S.C. § 1125(a) (false advertising) against Defendants HA and Orlando; 13 (4) violation of California Unfair Competition Law, Business and Professional Code § 14 17200 (unfair methods of competition and unfair/deceptive/unlawful acts or practices) 15 against Defendants HA and Orlando; (5) violation of Connecticut Unfair Trade Practices 16 Act (unfair methods of competition and unfair/deceptive acts or practices) against 17 Defendants HA and Orlando; and (6) tortious interference with prospective economic 18 advantage against Defendants HA and Orlando. See id. at 18-27. Plaintiff seeks injunctive 19 relief, declaratory relief, lost profits, disgorgement of Defendants’ profits, compensatory 20 damages, treble damages, punitive and exemplary damages, costs, attorney’s fees, and 21 “other and further relief as the Court deems appropriate.” See id. at 27-28. 22 On February 18, 2020, Defendants filed a Motion to File Documents Under Seal. 23 (ECF No. 15). On the same day, Defendants filed a Motion to Dismiss all six of Plaintiff’s 24 claims pursuant to Federal Rule of Civil Procedure 12(b)(6) and a Motion to Strike 25 Plaintiff’s fourth, fifth, and sixth claims pursuant to California’s Anti-SLAPP Statute, Cal. 26 Civ. Proc. Code § 425.16. (ECF No. 17). On March 9, 2020, Plaintiff filed a Motion to 27 File Documents Under Seal. (ECF No. 19). On the same day, Plaintiff filed a Response 28 1 in opposition to Defendants’ Motion to Dismiss and Motion to Strike. (ECF No. 21). On 2 March 16, 2020, Defendants filed a Reply. (ECF No. 22). 3 II. ALLEGATIONS OF THE COMPLAINT 4 Plaintiff “is a performance apparel company specializing in sales of apparel, 5 footwear, gear, and accessories for individuals who are involved in active or ‘fitness’ 6 lifestyles.” (ECF No. 1 at 3-4). Defendant “Orlando is the sole owner and member of 7 [Defendant] HA” and is “responsible for all aspects of [Defendant] HA’s business and 8 controls 100% of the business.” Id. at 2. 9 Plaintiff “promotes, advertises, offers for sale and sells products to its consumers in 10 the United States, including consumers who participate in functional fitness, cross-training 11 and CrossFit” through “its HYLETE brand, and its registered trademarks” “as well as other 12 marks which [Plaintiff] owns and uses (the ‘Hylete Marks’) ….” Id. at 4 (emphasis in 13 original). Plaintiff “has expended significant time and resources in building a successful 14 brand with an excellent reputation and goodwill in the industry.” Id. at 5. “As a result of 15 [Plaintiff]’s efforts, [Plaintiff] and its product have become known in the industry for, 16 among other things, high quality performance apparel and excellent customer service.” Id. 17 After Plaintiff was formed in March 2012, Plaintiff “reached out to numerous 18 microinfluencers to help build awareness for [Plaintiff]’s brand.” Id. “One such 19 microinfluencer was [Defendant] Orlando.” Id. In April 2012, Plaintiff “sent [Defendant] 20 Orlando mockups of the Hylete Logo Mark and Hylete Word Mark and asked [Defendant] 21 Orlando if he would be interested in a co-promotion agreement.” Id. Defendant “Orlando 22 declined [Plaintiff]’s offer ….” Id. 23 Defendant “Orlando accused [Plaintiff] of copying [Defendants’] marks.” Id. 24 Plaintiff “refuted [Defendant] Orlando’s accusations and specifically explained to 25 [Defendant] Orlando why the Hylete Marks were not confusingly similar to [Defendant] 26 Orlando’s or [Defendant] HA’s marks, and that [Plaintiff] did not steal any marks from 27 [Defendant] HA or [Defendant] Orlando.” Id. “For years after this exchange, neither 28 [Defendant] disputed [Plaintiff]’s representations.” Id. 1 “When [Defendants] declined [Plaintiff]’s offer in … April 2012, [Defendant] 2 Orlando’s popularity in the CrossFit community was rapidly declining.” Id. at 5-6. 3 “Subsequent to [Defendants] declining [Plaintiff]’s offer …, [Plaintiff] started to become 4 very successful.” Id. at 6. “Upon realizing that he had missed out on a lucrative co- 5 promotion opportunity with [Plaintiff] …, [Defendant] Orlando became angry.” Id. 6 “So, [Defendants] embarked on a plan to destroy and/or disrupt [Plaintiff]’s business 7 and maliciously disparage [Plaintiff] to drive it from the marketplace.” Id. Defendant 8 “Orlando indicated he wanted to ‘crush those idiots,’ ‘kick[] the shit out of [Plaintiff],’ and 9 was ‘happy’ to see [Plaintiff] suffer.” Id. (first alteration in original). Defendant “Orlando 10 also indicated that he wanted to ‘bury’ [Plaintiff] and wanted to prevent [Plaintiff] from 11 making ‘a single sale in the [CrossFit Community].’” Id. (third alteration in original). 12 Defendants 13 unlawfully interfered with [Plaintiff]’s business by publishing false and misleading statements about [Plaintiff] and [Plaintiff]’s products, making 14 false statements to [Plaintiff]’s customers and potential customers, interfering 15 with [Plaintiff]’s business relationships and [Plaintiff]’s fundraising efforts, and fraudulently obtaining trademark registrations (including a registration 16 for a mark [Defendant] Orlando admitted he copied from another entity and a 17 mark that he admitted is descriptive and generic).

18 Id. 19 “For example, beginning in … 2013 and continuing to the present time, [Defendants] 20 have told (and directed [Defendant] HA’s employees to tell) [Plaintiff]’s customers and 21 [Plaintiff]’s potential customers that [Plaintiff] stole and/or copied [Defendant] HA’s 22 trademarks, to boycott [Plaintiff] and to not buy [Plaintiff]’s products.” Id.

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Hylete, Inc. v. Hybrid Athletics, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/hylete-inc-v-hybrid-athletics-llc-casd-2020.