Hylete, Inc. v. Hybrid Athletics, LLC

District Court, S.D. California·Decided May 21, 2020·No. 3:19-cv-02494·Unknown

Opinion

HYLETE, INC., a Delaware Case No.: 3:19-cv-02494-WQH-AGS corporation, Plaintiff, v. HYBRID ATHLETICS, LLC, a Connecticut limited liability company; and ROBERT ORLANDO, an individual, Defendants. HAYES, Judge: The matters pending before the Court are the Motion to File Documents Under Seal filed by Defendants Hybrid Athletics, LLC and Robert Orlando (ECF No. 15); the Motion to Dismiss and the Motion to Strike filed by Defendants Hybrid Athletics, LLC and Robert Orlando (ECF No. 17); and the Motion to File Documents Under Seal filed by Plaintiff Hylete, Inc. (ECF No. 19). I. PROCEDURAL BACKGROUND On December 30, 2019, Plaintiff Hylete, Inc. commenced this action by filing a Complaint against Defendants Hybrid Athletics, LLC (“HA”) and Robert Orlando. (ECF No. 1). Plaintiff alleges that Defendants “embarked on a plan to destroy and/or disrupt [Plaintiff]’s business and maliciously disparage [Plaintiff] to drive it from the marketplace.” Id. at 6. Plaintiff alleges that Defendants unlawfully interfered with [Plaintiff]’s business by publishing false and misleading statements about [Plaintiff] and [Plaintiff]’s products, making false statements to [Plaintiff]’s customers and potential customers, interfering with [Plaintiff]’s business relationships and [Plaintiff]’s fundraising efforts, and fraudulently obtaining trademark registrations (including a registration for a mark [Defendant] Orlando admitted he copied from another entity and a mark that he admitted is descriptive and generic).

Id. Plaintiff brings the following six causes of action: (1) fraudulent procurement of U.S. Trademark Registration No. 4,609,469 (“‘469 Registration”) against Defendant HA; (2) cancellation of the ‘469 Registration (fraud) against Defendant HA; (3) violation of Lanham Act 15 U.S.C. § 1125(a) (false advertising) against Defendants HA and Orlando; (4) violation of California Unfair Competition Law, Business and Professional Code § 17200 (unfair methods of competition and unfair/deceptive/unlawful acts or practices) against Defendants HA and Orlando; (5) violation of Connecticut Unfair Trade Practices Act (unfair methods of competition and unfair/deceptive acts or practices) against Defendants HA and Orlando; and (6) tortious interference with prospective economic advantage against Defendants HA and Orlando. See id. at 18-27. Plaintiff seeks injunctive relief, declaratory relief, lost profits, disgorgement of Defendants’ profits, compensatory damages, treble damages, punitive and exemplary damages, costs, attorney’s fees, and “other and further relief as the Court deems appropriate.” See id. at 27-28. On February 18, 2020, Defendants filed a Motion to File Documents Under Seal. (ECF No. 15). On the same day, Defendants filed a Motion to Dismiss all six of Plaintiff’s claims pursuant to Federal Rule of Civil Procedure 12(b)(6) and a Motion to Strike Plaintiff’s fourth, fifth, and sixth claims pursuant to California’s Anti-SLAPP Statute, Cal. Civ. Proc. Code § 425.16. (ECF No. 17). On March 9, 2020, Plaintiff filed a Motion to File Documents Under Seal. (ECF No. 19). On the same day, Plaintiff filed a Response in opposition to Defendants’ Motion to Dismiss and Motion to Strike. (ECF No. 21). On March 16, 2020, Defendants filed a Reply. (ECF No. 22). Plaintiff “is a performance apparel company specializing in sales of apparel, footwear, gear, and accessories for individuals who are involved in active or ‘fitness’ lifestyles.” (ECF No. 1 at 3-4). Defendant “Orlando is the sole owner and member of [Defendant] HA” and is “responsible for all aspects of [Defendant] HA’s business and controls 100% of the business.” Id. at 2. Plaintiff “promotes, advertises, offers for sale and sells products to its consumers in the United States, including consumers who participate in functional fitness, cross-training and CrossFit” through “its HYLETE brand, and its registered trademarks” “as well as other marks which [Plaintiff] owns and uses (the ‘Hylete Marks’) ….” Id. at 4 (emphasis in original). Plaintiff “has expended significant time and resources in building a successful brand with an excellent reputation and goodwill in the industry.” Id. at 5. “As a result of [Plaintiff]’s efforts, [Plaintiff] and its product have become known in the industry for, among other things, high quality performance apparel and excellent customer service.” Id. After Plaintiff was formed in March 2012, Plaintiff “reached out to numerous microinfluencers to help build awareness for [Plaintiff]’s brand.” Id. “One such microinfluencer was [Defendant] Orlando.” Id. In April 2012, Plaintiff “sent [Defendant] Orlando mockups of the Hylete Logo Mark and Hylete Word Mark and asked [Defendant] Orlando if he would be interested in a co-promotion agreement.” Id. Defendant “Orlando declined [Plaintiff]’s offer ….” Id. Defendant “Orlando accused [Plaintiff] of copying [Defendants’] marks.” Id. Plaintiff “refuted [Defendant] Orlando’s accusations and specifically explained to [Defendant] Orlando why the Hylete Marks were not confusingly similar to [Defendant] Orlando’s or [Defendant] HA’s marks, and that [Plaintiff] did not steal any marks from [Defendant] HA or [Defendant] Orlando.” Id. “For years after this exchange, neither [Defendant] disputed [Plaintiff]’s representations.” Id. “When [Defendants] declined [Plaintiff]’s offer in … April 2012, [Defendant] Orlando’s popularity in the CrossFit community was rapidly declining.” Id. at 5-6. “Subsequent to [Defendants] declining [Plaintiff]’s offer …, [Plaintiff] started to become very successful.” Id. at 6. “Upon realizing that he had missed out on a lucrative co- promotion opportunity with [Plaintiff] …, [Defendant] Orlando became angry.” Id. “So, [Defendants] embarked on a plan to destroy and/or disrupt [Plaintiff]’s business and maliciously disparage [Plaintiff] to drive it from the marketplace.” Id. Defendant “Orlando indicated he wanted to ‘crush those idiots,’ ‘kick[] the shit out of [Plaintiff],’ and was ‘happy’ to see [Plaintiff] suffer.” Id. (first alteration in original). Defendant “Orlando also indicated that he wanted to ‘bury’ [Plaintiff] and wanted to prevent [Plaintiff] from making ‘a single sale in the [CrossFit Community].’” Id. (third alteration in original). Defendants unlawfully interfered with [Plaintiff]’s business by publishing false and misleading statements about [Plaintiff] and [Plaintiff]’s products, making false statements to [Plaintiff]’s customers and potential customers, interfering with [Plaintiff]’s business relationships and [Plaintiff]’s fundraising efforts, and fraudulently obtaining trademark registrations (including a registration for a mark [Defendant] Orlando admitted he copied from another entity and a mark that he admitted is descriptive and generic).

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Hylete, Inc. v. Hybrid Athletics, LLC, (S.D. Cal. 2020).

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