Hughes v. Lamar Advertising Company

CourtDistrict Court, N.D. Alabama
DecidedJune 24, 2020
Docket1:19-cv-01481
StatusUnknown

This text of Hughes v. Lamar Advertising Company (Hughes v. Lamar Advertising Company) is published on Counsel Stack Legal Research, covering District Court, N.D. Alabama primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hughes v. Lamar Advertising Company, (N.D. Ala. 2020).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ALABAMA SOUTHERN DIVISION

BRYAN HUGHES, ) ) Plaintiff, ) ) v. ) Case No. 1:19-cv-01481 ) LAMAR ADVERTISING CO., ) ) Defendant. )

MEMORANDUM OPINION

This case presents a disagreement over basic contract principles. The Plaintiff, a former at-will-employee and salesman for a large advertising company, sued on behalf of himself and an alleged nationwide class to challenge the company’s unwritten but acknowledged policy of not paying sales personnel commissions when clients paid the company more than 90 days late. The parties agree on most relevant facts, but they disagree on the relationship between the company’s unwritten policy and the parties’ existing, written contract. The Defendant argues that the unwritten policy was part of the contractual agreement between the parties; the Plaintiff contends that the policy unjustly gave grounds for the company to repeatedly breach the written contract between the company and himself, as well as the contracts between the company and a putative nationwide class of the company’s sales personnel. This case comes now before the court on the Defendant company’s “Motion for Summary Judgment or, Alternatively, Motion to Strike Class Allegations.” (Doc. 8.) The court finds that because the Plaintiff knew about the company’s policy and continued to work for the company, the policy became part of the agreement between himself and the company. For this 1 reason, the court WILL GRANT the Defendant’s motion for summary judgment and MOOT the Plaintiff’s class-certification attempt. Background Defendant Lamar Advertising Company, which owns and leases more than 360,000

billboards and other advertising displays, operates through hundreds of local offices, called “plants,” throughout North America. According to the Complaint, each plant employs sales personnel called “account executives” who lease Lamar’s space to advertisers and receive a salary plus a percentage of the funds the advertiser pays Lamar. (Doc. 1 at 3.) The general manager of each plant develops budgets and compensation plans for the account executives working through his or her plant. (Doc. 8-1 at 3.) Plaintiff Mr. Hughes worked as an account executive in Lamar’s Birmingham, Alabama plant between June 2010 and June 2017.1 In July of 2010, the parties entered into a written agreement specifying that Mr. Hughes would receive a four percent commission on the net collected payments for the advertising space he sold, payable to Mr. Hughes when the advertiser

clients payed Lamar. (Doc. 1 at 4.) Mr. Hughes contends that Lamar had a nationwide policy of not paying commissions to account executives when clients paid Lamar more than 90 days (or 120 days, at one point) after

1 According to the Complaint, Mr. Hughes “was employed by Lamar as an Account Executive and worked as an Account Executive for Lamar from approximately June of 2010 until June of 2017.” (Doc. 1 at 3.) Mr. Hughes later testified, however, that he “was employed by [Lamar] from approximately June, 2002, until June of 2017.” (Doc. 15-1 at 3.) Mr. Hughes further testified that “my agreement was not expressed in writing, originally, but I signed a document labeled ‘Lamar Compensation Plan’” in July 2010. Id. Based on this evidence, the court is unsure what job Mr. Hughes performed for Lamar pursuant to an unwritten contract between 2002 and 2010—whether as an account executive or in some other capacity. Regardless, the parties seem to agree that the first written instrument between the parties appeared in July of 2010. 2 receiving invoices. Mr. Hughes alleges that between 2013 and 2017, clients would often pay off their delinquent accounts more than 90 days late. On these occasions, Lamar received its proper payment, but Mr. Hughes got nothing. Mr. Hughes contends that this policy (“the practice”) does not appear in any written contract between himself and Lamar, and that neither he nor members

of the putative class consented to the practice. Based on these facts, Mr. Hughes brings two claims to recover his lost commissions between 2013 and 2017. Count I, breach of contract, alleges that Mr. Hughes and the putative class “had an expressed oral contract2 that they would be paid a commission on rental fees . . . [and] the agreement did not include any terms by regarding prompt payment by the customer. The agreement was simply that they would be paid an agreed upon amount. Lamar breached this agreement by not paying the agreed upon commission.” (Doc. 1 at 8–9.) Mr. Hughes brings Count II, unjust enrichment, as an alternative claim “in the case that the parties’ differing understandings as to the commission, or to the amount thereof[,] is so essential to the contract that there was no meeting of the minds.” (Id. at 9)

Pursuant to Federal Rules of Civil Procedure 23(b)(1)–(3), Mr. Hughes brings both claims on behalf of himself and a class defined as follows: All persons who worked as Account Executives in the United States at Lamar from the beginning of the statutory period to the present who sold advertising space, but were not paid commissions due to the advertising customer not paying its bill until after ninety (90) days or 120 days depending upon the threshold established by Lamar at the time.

Id. at 6. Mr. Hughes filed the Complaint on September 5, 2019. (Doc. 1.) Moving rapidly, Lamar

2 Based on Mr. Hughes’s subsequent arguments, the court assumes he meant to say, “express written contract.” 3 filed an answer on November 11 (Doc. 5), the instant pre-discovery motion for summary judgment and to strike class allegations on November 18 (Doc. 8), and a motion to stay discovery on November 25. (Doc. 11.) The parties quickly filed briefs regarding the instant motion (Docs. 15, 19) as well as a flurry of discovery-related filings (Docs. 12, 13, 14). The

court held a status conference regarding discovery on January 9, 2020 and issued an order permitting discovery only on the narrow matter of Mr. Hughes’s monthly commission reports— known as “recap sheets”—during his tenure with Lamar. (Doc. 24.) Following limited discovery, Mr. Hughes submitted an additional brief opposing Lamar’s motion to strike class allegations and for summary judgment. (Doc. 25.) Lamar’s motion presents two primary arguments. To support summary judgment, Lamar argues that Mr. Hughes was an at-will employee who was aware of the practice, so because he continued working for Lamar, he impliedly agreed to the practice and cannot succeed on either his breach-of-contract or unjust enrichment claim. Second, Lamar argues that class certification is inappropriate because for each alleged class member,

a mini-trial would be required as to whether (1) “this practice” was used for him (or her), (2) he orally agreed to “this practice,” (3) he was an at will employee who impliedly agreed to “this practice,” (4) he had signed a written compensation plan including “this practice,” (5) his subjective understanding as to whether and how “this practice” applied to him, (6) he had a severance agreement that would release any claim based on “this practice,” and (7) the amount of commissions he was not paid based on “this practice.”

(Doc. 9 at 5.) Lamar argues that all these individualized issues predominate over common questions, which prevents class certification under Federal Rules of Civil Procedure 23(a)(2) and 23(b)(3). Because, as explained below, entry of summary summary judgment is proper, the court need not address Lamar’s class-certification argument.

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Hughes v. Lamar Advertising Company, Counsel Stack Legal Research, https://law.counselstack.com/opinion/hughes-v-lamar-advertising-company-alnd-2020.