Howze v. Mondelez Global LLC

CourtDistrict Court, W.D. New York
DecidedJanuary 5, 2023
Docket1:22-cv-00351
StatusUnknown

This text of Howze v. Mondelez Global LLC (Howze v. Mondelez Global LLC) is published on Counsel Stack Legal Research, covering District Court, W.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Howze v. Mondelez Global LLC, (W.D.N.Y. 2023).

Opinion

TES UNITED STATES DISTRICT COURT SS □□ WESTERN DISTRICT OF NEW YORK ttn ty & ZILPHIA HOWGZE, individually and on behalf of all others similarly situated,

Plaintiff, 22-CV-351 (JLS) v. MONDELEZ GLOBAL LLC Defendant.

DECISION AND ORDER Defendant Mondeléz Global LLC makes and sells “Lorna Doone” shortbread cookies. Plaintiff Zilphia Howze claims that Defendant’s business practices with respect to the sale of its Lorna Doone shortbread cookies are misleading. She commenced this action alleging deceptive acts or practices and false advertising in violation of New York General Business Law Sections 349 and 350 and—on behalf of a Consumer Fraud Multi-State Class—the consumer fraud statues of Louisiana, Maine, New Mexico, Rhode Island, and Texas. She also sets forth claims for breach of warranty, negligent misrepresentation, fraud, and unjust enrichment. Defendant moved to dismiss. For the following reasons, Defendant’s motion is granted. BACKGROUND Plaintiff alleges that she purchased Lorna Doone shortbread cookies “on one or more occasions” at “stores including CVS.” Dkt. 1, §/ 76. She further alleges that she “believed and expected” that the shortbread cookies “contained ingredients

expected of shortbread, like some amount of butter, instead of not having any butter.” Id. J 77. She claims that she “would not have paid as much” for the product had she been aware that the “representations and omissions” by Defendant regarding the product were “false and misleading.” Id. 82, 84. The Complaint includes pictures of the product’s packaging, which reveals that nowhere does the packaging indicate that product contains butter. See id. Jf 1, 27. Rather, the ingredient list indicates that the fats are “canola oil” and “palm oil.” Id. { 27. Defendant moved to dismiss, arguing that the consumer protection claims fail because Plaintiff does not allege that reasonable consumers are likely to be deceived by the product’s packaging. According to Defendant, no reasonable consumer would construe the term “shortbread” as a representation about the product’s ingredients. See Dkt. 11-1, at 8.! Instead, “a reasonable consumer would construe ‘shortbread’ as a representation about the cookies’ characteristic taste and texture.” Id. Defendant also argues that each of Plaintiffs remaining claims contain particular legal defects that warrant dismissal. Jd. at 9. Lastly, Defendant asserts that Plaintiff lacks standing to seek injunctive relief. Jd. at 28-30. STANDARD OF REVIEW On a motion to dismiss under Fed. R. Civ. P. 12(b)(6), “the court’s task is to assess the legal feasibility of the complaint.” Lynch v. City of New York, 952 F.3d 67, 75 (2d Cir. 2020). In doing so, the Court “must take the facts alleged in the

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complaint as true, drawing all reasonable inferences in [the plaintiffs] favor.” In re NYSE Specialists Sec. Litig., 503 F.8d 89, 91 (2d Cir. 2007). To survive a motion to dismiss, a complaint must contain sufficient factual matter, accepted as true, to “state a claim to relief that is plausible on its face.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). Courts “are not bound to accept as true a legal conclusion couched as a factual allegation,” and “[t]hreadbare recitals of the elements of a cause of action, supported by mere conclusory statements, do not suffice.” Id. This standard demands “more than a sheer possibility that a defendant has acted unlawfully.” Id. Plausibility “depends on a host of considerations: the full factual picture presented by the complaint, the particular cause of action and its elements, and the existence of alternative explanations so obvious that they render plaintiffs inferences unreasonable.” Fink v. Time Warner Cable, 714 F.3d 739, 741 (2d Cir. 2013) (quoting L-7 Designs, Inc. v. Old Navy, LLC, 647 F.3d 419, 430 (2d Cir. 2011). DISCUSSION I. PLAINTIFF’S CONSUMER PROTECTION CLAIMS A. Legal Standard N.Y. Gen. Bus. L. Section 349 prohibits “[d]eceptive acts and practices in the

conduct of any business, trade or commerce or in the furnishing of any service.” A “deceptive act[ ]” or practice is one that is “likely to mislead a reasonable consumer acting reasonably under the circumstances.” Maurizio v. Goldsmith, 230 F.3d 518, 521 (2d Cir. 2000). N.Y. Gen. Bus. L. Section 350 prohibits “[flalse advertising in

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the conduct of any business, trade or commerce or in the furnishing of any service.” The term “false advertising” means “advertising, including labeling . . . if such advertising is misleading in a material respect.” N.Y. Gen. Bus. L. § 350-a(1). Both provisions permit “any person who has been injured by reason of any violation” thereof to bring an action to enjoin such unlawful act or practice, an action to recover damages, or both. N.Y. Gen. Bus. L. §§ 349(h), 350-e(3). To state a claim under N.Y. Gen. Bus. L. Section 349 or 350, a plaintiff must allege that: (1) the defendant engaged in consumer-oriented conduct; (2) the conduct was misleading in a material way; and (3) plaintiff was injured as a result of the allegedly deceptive act or practice. Orlander v. Staples, Inc., 802 F.8d 289, 300 (2d Cir. 2015). The standards under Sections 349 and 350 are “substantively identical.” C.V. Starr & Co. v. Am. Intl Grp., Inc., No. O6CIV2157HB, 2006 WL 2627565 at *3n.9 (S.D.N.Y. Sept. 14, 2006) (internal citation omitted). The test, at the second element, is an objective one: the challenged conduct “must be materially deceptive or misleading to a reasonable consumer acting reasonably under the circumstances.” Nelson v. MillerCoors, LLC, 246 F. Supp. 3d 666, 674 (E.D.N.Y. 2017) Gnternal citation omitted). The Court may resolve this question on a motion to dismiss. See Fink v. Time Warner Cable, 714 F.3d 739, 741 (2d Cir. 2013) (citing Oswego Laborers’ Loc. 214 Pension Fund v. Marine Midland Bank, N.A., 85 N.Y.2d 20, 623 N.Y.S.2d 529, 647 N.E.2d 741, 745 (1995)) (“It is well settled that a court

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may determine as a matter of law that an allegedly deceptive advertisement would not have misled a reasonable consumer”).? The primary evidence “in a consumer-fraud case arising out of allegedly false advertising is, of course, the advertising itself.” Fink, 714 F.3d, at 742. And in “determining whether a reasonable consumer would have been misled by a particular advertisement, context is crucial.” Id. In short, the Court must consider the challenged advertisement “as a whole.” Mantikas v. Kellogg Company, 910 F.3d 633, 636 (2d Cir. 2018). . B. Plaintiff Fails to Allege that Lorna Doone Packaging is Misleading Plaintiffs consumer protection claims must be dismissed because she has not plausibly alleged that a reasonable consumer would be misled by the Lorna Doone packaging as to whether the cookies contain butter. Defendant does not expressly or implicitly represent that Lorna Doone cookies contain butter. The product’s packaging does not state on the front label, ingredient list, or anywhere else that butter is an ingredient in the cookies. Further, nothing in the word “shortbread” itself would lead a reasonable consumer

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Howze v. Mondelez Global LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/howze-v-mondelez-global-llc-nywd-2023.