Honey Bum, LLC v. Fashion Nova, Inc.

63 F.4th 813
CourtCourt of Appeals for the Ninth Circuit
DecidedMarch 22, 2023
Docket22-55150
StatusPublished
Cited by7 cases

This text of 63 F.4th 813 (Honey Bum, LLC v. Fashion Nova, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Honey Bum, LLC v. Fashion Nova, Inc., 63 F.4th 813 (9th Cir. 2023).

Opinion

FOR PUBLICATION

UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT

HONEY BUM, LLC, a California No. 22-55150 limited liability company, Plaintiff-Appellant, D.C. No. 2:20-cv-11233- v. RGK-AS

FASHION NOVA, INC., a California corporation; RICHARD D. OPINION SAGHIAN, Defendants-Appellees.

Appeal from the United States District Court for the Central District of California R. Gary Klausner, District Judge, Presiding

Argued and Submitted December 6, 2022 Pasadena, California

Filed March 22, 2023

Before: PAUL J. KELLY, JR., * MILAN D. SMITH, JR., and DANIEL P. COLLINS, Circuit Judges.

Opinion by Judge Milan D. Smith, Jr.

* The Honorable Paul J. Kelly, Jr., United States Circuit Judge for the U.S. Court of Appeals for the Tenth Circuit, sitting by designation. 2 HONEY BUM, LLC V. FASHION NOVA, INC.

SUMMARY **

Antitrust

The panel affirmed the district court’s summary judgment in favor of Fashion Nova, Inc., et al. in an antitrust action brought by Honey Bum, LLC. Honey Bum, a rival fast-fashion retailer, alleged that Fashion Nova organized a per se unlawful group boycott by threatening to stop purchasing from certain clothing vendors unless they, in turn, stopped selling to Honey Bum. The district court granted summary judgment on Honey Bum’s Sherman Act § 1 group boycott claim, concluding that Honey Bum failed to create a material dispute as to the existence of a horizontal agreement, between the vendors themselves, to boycott Honey Bum. The district court also granted summary judgment on Honey Bum’s California business tort claims. The panel held that Sherman Act § 1 prohibits contracts, combinations, and conspiracies that unreasonably restrain trade. In determining the reasonableness of a restraint, two different kinds of liability standards are considered. Some restraints are unreasonable per se because they always or almost always tend to restrict competition and decrease output. Most restraints, however, are subject to the so-called Rule of Reason, a multi-step, burden-shifting framework. The panel held that a group boycott is an agreement among multiple firms not to deal with another

** This summary constitutes no part of the opinion of the court. It has been prepared by court staff for the convenience of the reader. HONEY BUM, LLC V. FASHION NOVA, INC. 3

firm (the target). Some group boycotts are per se unlawful, while others are not. Honey Bum asserted a Klor’s-style per se group boycott, or “naked” group boycott, under which competitors enter into a horizontal agreement to boycott a firm and the boycott’s initiator had no purpose other than disadvantaging the target. Honey Bum alleged that Fashion Nova (the hub) pressured clothing vendors (the spokes) to boycott Honey Bum and then those vendors agreed among themselves to do so. The panel held that a horizontal agreement among the spokes was required to prevail, and the district court correctly concluded that Honey Bum failed to establish a material dispute as to whether the clothing vendors agreed among themselves to boycott Honey Bum. The panel affirmed the district court’s grant of summary judgment on Honey Bum’s claim for tortious interference with prospective economic relations because that claim required a showing of independent unlawfulness. Accordingly, summary judgment on the Sherman Act claim necessarily required summary judgment on that claim as well. The panel rejected the theory that California Bus. & Prof. Code § 16600 provided a source of independent unlawfulness. The panel affirmed the district court’s grant of summary judgment on Honey Bum’s claim for tortious interference with contract because Honey Bum did not show interference with a preexisting valid contract. 4 HONEY BUM, LLC V. FASHION NOVA, INC.

COUNSEL

Jeffery D. McFarland (argued) and Grant Maxwell, McKool Smith Hennigan PC, Los Angeles, California, for Plaintiff- Appellant. Jonathan E. Nuechterlein (argued), C. Frederick Beckner III, and Alexandra T. Mushka, Sidley Austin LLP, Washington, D.C.; Chad S. Hummel, David R. Carpenter, and Anna Tutundjian, Sidley Austin LLP, Los Angeles, California; for Defendants-Appellees.

OPINION

M. SMITH, Circuit Judge:

Fashion Nova, Inc., a major retailer in the fast-fashion industry, threatened to stop purchasing from certain clothing vendors unless they, in turn, stopped selling to Honey Bum, LLC—one of Fashion Nova’s rival retailers. After over thirty vendors acceded to Fashion Nova’s demands, Honey Bum sued Fashion Nova alleging that it had organized a group boycott that is per se unlawful pursuant to the Sherman Act, 15 U.S.C. § 1 et seq. Honey Bum also alleged two California business torts. The district court granted summary judgment in Fashion Nova’s favor on all of Honey Bum’s claims. We affirm. FACTUAL AND PROCEDURAL BACKGROUND Honey Bum and Fashion Nova are retailers in the fast- fashion industry, which quickly produces inexpensive clothing to accommodate consumers’ desire for products in HONEY BUM, LLC V. FASHION NOVA, INC. 5

line with ever-changing fashion trends. 1 Honey Bum is a newcomer to the industry, while Fashion Nova is one of the industry’s “biggest player[s].” Fashion Nova came to believe that Honey Bum had intentionally copied its business model: Honey Bum hired the same website designer, entered into deals with some of the same models and social-media influencers, hired a former Fashion Nova employee, and purchased some of the same styles from the same clothing vendors. To stop what it perceived to be free-riding, Fashion Nova organized a group boycott of Honey Bum. It informed vendors that, to retain Fashion Nova’s business, they must stop doing business with Honey Bum. Over thirty vendors agreed to Fashion Nova’s terms and stopped doing business with Honey Bum entirely. Honey Bum filed suit, alleging that Fashion Nova had violated federal antitrust law and committed two California business torts. Specifically, Honey Bum’s original complaint alleged four causes of action: (1) a group boycott in violation of Sherman Act Section 1; (2) monopoly maintenance in violation of Sherman Act Section 2; (3) tortious interference with prospective economic relations; and (4) tortious interference with contract. 2 Fashion Nova moved to dismiss all alleged causes of action and the district court granted the motion in part, dismissing the Section 2 monopoly-maintenance claim with

1 This factual account construes the record in the light most favorable to Honey Bum. See Soc. Techs. LLC v. Apple Inc., 4 F.4th 811, 816 (9th Cir. 2021). 2 Honey Bum also sued Fashion Nova’s founder and CEO, Richard Saghian. Because Honey Bum’s claims against Saghian duplicate those against Fashion Nova, we use “Fashion Nova” to refer both to the business and Saghian. 6 HONEY BUM, LLC V. FASHION NOVA, INC.

prejudice. The court held that Honey Bum failed to allege a plausible market, concluding that Honey Bum’s market of “Los Angeles-sourced fast fashion online clothing” myopically excluded interchangeable products (e.g., New York-sourced fast-fashion clothing). Fashion Nova later moved for summary judgment on Honey Bum’s Sherman Act Section 1 claim and the two California business torts. The court granted summary judgment on all three claims. On the Sherman Act claim, the Court concluded that Honey Bum failed to create a material dispute as to the existence of a horizontal agreement (i.e., between the vendors themselves) to boycott Honey Bum. The court then granted summary judgment on Honey Bum’s claim for tortious interference with prospective economic relations. That claim requires a showing of independent unlawfulness, so summary judgment on the Sherman Act claim necessarily required summary judgment on that claim as well.

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63 F.4th 813, Counsel Stack Legal Research, https://law.counselstack.com/opinion/honey-bum-llc-v-fashion-nova-inc-ca9-2023.