Hollywood Screentest of America, Inc. v. NBC Universal, Inc.

60 Cal. Rptr. 3d 279, 151 Cal. App. 4th 631, 2007 Cal. Daily Op. Serv. 6212, 2007 Cal. App. LEXIS 875
CourtCalifornia Court of Appeal
DecidedMay 4, 2007
DocketB187256
StatusPublished
Cited by14 cases

This text of 60 Cal. Rptr. 3d 279 (Hollywood Screentest of America, Inc. v. NBC Universal, Inc.) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hollywood Screentest of America, Inc. v. NBC Universal, Inc., 60 Cal. Rptr. 3d 279, 151 Cal. App. 4th 631, 2007 Cal. Daily Op. Serv. 6212, 2007 Cal. App. LEXIS 875 (Cal. Ct. App. 2007).

Opinion

Opinion

CHAVEZ, J.

Appellants Hollywood Screentest of America, Inc. (HST), and James Pascucci (Pascucci) (collectively appellants) appeal an order granting summary judgment against them and in favor of respondents NBC Universal, Inc., and NBC Studios, Inc. (collectively NBC). Appellants also appeal an order sustaining respondent Jeffrey Zucker’s (Zucker) demurrer without leave to amend and a judgment of dismissal in favor of Zucker. 1 We affirm the order granting summary judgment as to all causes of action, and therefore find it unnecessary to address the demurrer.

CONTENTIONS

Appellants contend that NBC’s motion for summary judgment was improperly granted because (1) the trial court failed to adhere to the directions of a writ of mandate issued by this court; and (2) issues of material fact existed which should have been submitted to a trier of fact. Appellants further contend that Zucker’s demurrer was improperly granted because Zucker, who was a top executive at NBC, may be held personally liable for appellants’ cause of action for “breach of confidence.”

FACTUAL BACKGROUND

1. The parties’ initial communications regarding Hollywood Screentest

Pascucci is the president of HST. HST is a corporate entity formed by Pascucci to develop and promote a television show also known as Hollywood Screentest, a reality show which would give ordinary people from all walks of life the chance to break into the close-knit Hollywood entertainment community. Respondents point out that the Hollywood Screentest idea is similar to a television show of the same name that aired for many years in the 1940’s and 1950’s. It was also similar to another show entitled Don Adams’ Screen Test, which aired in the 1970’s. Respondents also point out that in this *634 decade, there have been many reality shows of the same genre, in which average people compete for the opportunity to become the next great pop star (American Idol, Making the Band, and Popstars: USA), the next great wrestler (Tough Enough), the next great model {America’s Next Top Model), the next great comedian (Last Comic Standing), and the next great sports announcer (Dream Job).

Pascucci contacted Zucker about Hollywood Screentest in January 2001 by sending an e-mail to Zucker, who had just been named president of NBC Entertainment. 2 On January 14, 2001, Zucker wrote back, indicating that he would like to see the PowerPoint presentation which Pascucci had offered to e-mail to him. Two days later, Pascucci faxed a letter to Zucker, along with a confidentiality agreement, indicating that he would send the PowerPoint presentation if Zucker signed the confidentiality agreement. The confidentiality agreement provides, in part: “as an express condition to the Hollywood Screen Test’s permitting [NBC] access to . . . information . . . [NBC] hereby agreejs] . . . that all such information be deemed confidential and exclusively proprietary to the Hollywood Screen Test. . . .” The agreement excludes any information that “is or becomes generally available to the public.” Pascucci sent the PowerPoint presentation, which promised a “network of Micro Studios (kiosks) soon to be located in various McDonald’s restaurants . . . .” Also, the presentation directed NBC to the Hollywood Screentest public Web site for “Visual samples for the concept behind the television series.”

The parties communicated further over the next several, months. Zucker asked Pascucci to contact John Miller, who dealt with advertising and promotion for NBC, so that Miller could evaluate the advertising opportunity provided by the kiosks Pascucci had described. Pascucci’s communications with Miller began on February 8, 2001, when Pascucci asked Miller for a letter of “intent.” Miller provided a letter expressing NBC’s “interest” in the kiosks to “expose our programming to the people who would experience the Hollywood Screen Test kiosks.” In April 2001, Pascucci informed NBC that the kiosks would no longer be at McDonald’s but at Burger King. After an additional request that NBC agree to sell advertising on the kiosks, Miller wrote Pascucci indicating that it was “not in the cards.” Pascucci contends that during this timeframe, he provided NBC with several written treatments and described subsequent changes and developments in the concept! He also copyrighted those materials and registered them with the Writers Guild of America.

*635 2. The revised concepts for Hollywood Screentest

During the summer of 2001, Pascucci stopped e-mailing NBC. However, the e-mails resumed in September of 2001 with a communication to Zucker regarding a “revised and improved” Hollywood Screentest marketing, plan and new Internet game. Zucker again referred Pascucci to John Miller. Pascucci e-mailed Miller later that day with a revised concept involving partnerships with Clear Channel. Three weeks later, Pascucci e-mailed Miller with another revised concept involving an America’s Funniest Home Videos-style show. Miller responded by directing Pascucci to Jeff Gaspin, head of reality television for NBC. On November 6, 2001, Gaspin rejected Pascucci’s proposal, stating: “Unfortunately we are not looking for this type of program right now.”

On December 19, 2001, Pascucci wrote Zucker and Miller about another change in format involving the inclusion of short clips from classic movies. He e-mailed two more times regarding this revised concept, and mentioned yet another possible partner, the AMC channel. Miller was uninterested, telling Pascucci that he did not see any “promotional advantage to NBC.”

Between January 2002 and September 2002, Pascucci wrote Zucker again 19 times. In a letter dated August 28, 2002, Pascucci referred to himself as a “[plain in the ass.” His communications to Zucker during this time included descriptions of revised versions of the show and queries as to how to get it on the air.

According to Pascucci’s deposition testimony, Zucker telephoned him in June 2002 and provided some encouragement for Pascucci to continue his efforts. Specifically, Pascucci claimed, Zucker stated that he liked the idea for Hollywood Screentest and instructed Pascucci to secure financing for the movie component of the project and to contact him when that was accomplished.

Respondents present a different version of-the communications during this time period. They state that between June 5, 2002, and September 6, 2002, Zucker responded to Pascucci’s e-mail messages only twice. In an August 15, 2002 communication, Pascucci asked Zucker, “can [you] get me a ‘Letter of Interest’ on Hollywood Screen Test?” Zucker responded, indicating that he was “going to pass” and telling Pascucci to “move on.” On September 8, 2002, in response to an e-mail from Pascucci stating, “I won’t bug you anymore after your FINAL response,” Zucker responded, “still going to pass [f] thank you.”

*636 3.

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60 Cal. Rptr. 3d 279, 151 Cal. App. 4th 631, 2007 Cal. Daily Op. Serv. 6212, 2007 Cal. App. LEXIS 875, Counsel Stack Legal Research, https://law.counselstack.com/opinion/hollywood-screentest-of-america-inc-v-nbc-universal-inc-calctapp-2007.