Hobart-Mayfield, Inc. v. National Operating Committee on Standards for Athletic Equipment

CourtDistrict Court, E.D. Michigan
DecidedApril 22, 2021
Docket2:19-cv-12712
StatusUnknown

This text of Hobart-Mayfield, Inc. v. National Operating Committee on Standards for Athletic Equipment (Hobart-Mayfield, Inc. v. National Operating Committee on Standards for Athletic Equipment) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hobart-Mayfield, Inc. v. National Operating Committee on Standards for Athletic Equipment, (E.D. Mich. 2021).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION

HOBART-MAYFIELD, INC., D/B/A MAYFIELD ATHLETICS,

Plaintiff, Case No. 19-cv-12712 v. U.S. DISTRICT COURT JUDGE NATIONAL OPERATING COMMITTEE ON GERSHWIN A. DRAIN STANDARDS FOR ATHLETIC EQUIPMENT, ET AL.,

Defendants. ______________ / OPINION AND ORDER GRANTING DEFENDANTS’ MOTION TO DISMISS [#62] I. INTRODUCTION On September 16, 2019, Plaintiff Hobart-Mayfield, Inc. (“Mayfield”) filed the instant action against Kranos Corporation (“Schutt Sports”), Riddell, Inc., Xenith, LLC, Gregg Hartley, Michael Oliver, Vincent Long, and Kyle Lamson (collectively referred to as the “Manufacturer Defendants”) as well as the National Operating Committee on Standards for Athletic Equipment (“NOCSAE”).1 See ECF No. 1.

1 On December 23, 2020, Defendant Kranos Corporation, doing business as Schutt Sports, filed a Suggestion of Bankruptcy and Notice of Operation of the Automatic Stay. ECF No. 64. The Notice indicates that Defendant voluntarily filed for bankruptcy on December 18, 2020. While the Court acknowledges the petition filed in the United States Bankruptcy Court for the District of Delaware, the ultimate disposition of this case is not affected by Defendant’s filing. Plaintiff filed an Amended Complaint on October 10, 2020. ECF No. 61. Plaintiff maintains that Defendants have unlawfully interfered with the sale of its helmet

aftermarket product, the S.A.F.E.Clip, in violation of the Sherman Act and the Michigan Antitrust Reform Act. Id. Presently before the Court is Defendants’ Motion to Dismiss, filed on

November 11, 2020. ECF No. 62. Plaintiff filed its Response in Opposition on December 11, 2020. ECF No. 63. Defendants’ Reply was filed on December 28, 2020. ECF No. 65. The Court held a hearing on this matter on April 13, 2021. For the reasons that follow, the Court will GRANT Defendants’ Motion to Dismiss

[#62]. II. BACKGROUND A. Factual Background Plaintiff Hobart-Mayfield, Inc. is the marketer, distributor, and seller of a football helmet shock absorber called the “S.A.F.E.Clip.” ECF No. 61,

PageID.1340. The S.A.F.E.Clip is an aftermarket “add-on” product that “can be retrofitted to most existing helmets and facemasks” and purports to reduce the impact to the football player’s helmet each time they are hit. Id. at PageID.1358.

Mayfield was formed in 2014 and received fully patented status for the S.A.F.E.Clip in 2017. Id. Plaintiff states that “several generations of the S.A.F.E.Clip were extensively tested and refined” between 2016 and 2018. Id. Plaintiff further claims that “the use of the S.A.F.E.Clip resulted in force reductions as high as 35% per hit” after multiple rounds of helmet testing. Id. at PageID.1359.

The National Operating Committee on Standards for Athletic Equipment (“NOCSAE”) is a nonprofit body that “develops voluntary performance and test standards for athletic equipment that are available for adoption by any athletic

regulatory body.” Id. at PageID.1350, 1424. The parties agree that the majority of football regulatory bodies require most players, from youth leagues to the NFL, to use football helmets and facemasks that comply with NOCSAE standards. Id. Plaintiff contends that under this structure, equipment that does not meet NOCSAE

standards “are almost entirely excluded from the respective markets for football helmets and football helmet Add-ons.” Id. at PageID.1356. Plaintiff states that NOCSAE enters into licensing agreements with certain

football helmet manufacturers, including Defendants Riddell, Schutt Sports, and Xenith, which allows them to utilize NOCSAE-trademarked logos and phrases. Id. at PageID.1371. Plaintiff alleges that these Defendants together control nearly one hundred percent of the relevant football helmet and Add-on or replacement part

market. Id. NOCSAE published various press releases, some from 2013 and others from 2018, that relate to the certification of helmets with Add-on products attached. The

2013 press releases states in relevant part: The addition of an item(s) to a helmet previously certified without those item(s) creates a new untested model. Whether the add-on product changes the performance or not, the helmet model with the add-on product is no longer “identical in every aspect” to the one originally certified by the manufacturer.

When this happens, the manufacturer which made the original certification has the right, under the NOCSAE standards, to declare its certification void. It also can decide to engage in additional certification testing of the new model and certify the new model with the add-on product, but it is not required to do so.

Id. at PageID.1522 (emphasis added). Thus, the addition of an Add-on product to a previously NOCSAE-certified helmet would create a new untested—and uncertified—helmet model. Id. However, the 2013 press release statements did specify that “[c]ompanies which make add-on products for football helmets have the right to make their own certification of compliance with NOCSAE standards on a helmet model, but . . . the certification and responsibility for the helmet/third-party product combination would become theirs, (not the helmet manufacturer).” Id. The 2018 press release statements addressed a different position on this issue, providing now that: The addition of an item(s) to a helmet previously certified without the item(s) creates a new untested model. Whether the add-on product improves the performance or not, the helmet model with the add-on product is no longer “identical in every aspect” to the one originally certified by the manufacturer.

.......

When this happens, the helmet manufacturer has the right, under the NOCSAE standards, to declare its certification void. It may elect to allow the certification to remain unaffected, or it may also decide to engage in additional certification testing of the new model and certify the new model with the add- on product, but it is not required to do so. Id. at PageID.1525. This release indicates that third party add-on manufacturers could no longer independently acquire NOCSAE certification for the helmets with Add-on products.

Plaintiff thus alleges that the Manufacturer Defendants’ right to declare its NOCSAE certification void constitutes an unreasonable restraint on trade that interferes with sales of the S.A.F.E.Clip. Plaintiff points specifically to the licensing

agreements between NOCSAE and the Manufacturer Defendants as evidence of a conspiracy to exclude the S.A.F.E.Clip from the market. ECF No. 61, PageID.1367. These licensing agreements, Plaintiff claims, “are unreasonably anticompetitive because all of NOCSAE’s legitimate standard setting objectives could be served

with less restrictive licensing terms.” Id. These allegations form the basis for Plaintiff’s claims for violations of the Sherman Act and Michigan Antitrust Reform Act as well as tortious interference with a business relationship or expectancy by all

Defendants. Id. B. Procedural Background Plaintiff filed its initial Complaint against Defendants on September 16, 2019. See ECF No. 1. Pursuant to multiple stipulations, Defendants were granted additional time to respond to the Complaint. See ECF Nos. 5, 10, 20. Defendants

subsequently moved to dismiss Plaintiff’s Complaint in late 2019 and early 2020. ECF Nos. 18, 31. The dismissal motions were fully briefed following a stipulated extension of time for Plaintiff to file its Response. See ECF No. 25.

On October 19, 2020, this Court granted Plaintiff’s Motion for Leave to File an Amended Complaint and consequently mooted Defendants’ outstanding Motions to Dismiss. See ECF No. 60. Defendants now move to dismiss Plaintiff’s First

Amended Complaint. III.

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Hobart-Mayfield, Inc. v. National Operating Committee on Standards for Athletic Equipment, Counsel Stack Legal Research, https://law.counselstack.com/opinion/hobart-mayfield-inc-v-national-operating-committee-on-standards-for-mied-2021.