Hoang v. ContextLogic, Inc.

CourtDistrict Court, N.D. California
DecidedDecember 22, 2023
Docket5:21-cv-03930
StatusUnknown

This text of Hoang v. ContextLogic, Inc. (Hoang v. ContextLogic, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hoang v. ContextLogic, Inc., (N.D. Cal. 2023).

Opinion

1 2 3 UNITED STATES DISTRICT COURT 4 NORTHERN DISTRICT OF CALIFORNIA 5 SAN JOSE DIVISION 6 7 YEN HOANG, et al., Case No. 21-cv-03930-BLF

8 Plaintiffs, ORDER GRANTING IN PART AND 9 v. DENYING IN PART MOTION TO DISMISS WITH LEAVE TO AMEND 10 CONTEXTLOGIC, INC., et al., [Re: ECF No. 106] 11 Defendants.

13 This is a putative class action for violation of the Securities Act of 1933 (“Securities Act”) 14 against ContextLogic, Inc. (“Wish”), certain of its officers and directors, and underwriters of its 15 IPO. Plaintiffs have filed a Second Consolidated Amended Class Action Complaint alleging 16 violations of Sections 11 and 15 of the Securities Act. ECF No. 103 (“SAC”). Wish and its 17 officers and directors (“Wish Defendants”) filed a Motion to Dismiss. ECF No. 106 (“Mot.”); 18 ECF No. 111 (“Reply”). The underwriters of Wish’s IPO (“Underwriter Defendants”) joined 19 Wish’s motion. ECF No. 107. Plaintiffs oppose the Motion. ECF No. 109 (“Opp.”). For the 20 reasons explained below, Wish’s Motion to Dismiss is GRANTED IN PART AND DENIED IN 21 PART WITH LEAVE TO AMEND. 22 I. BACKGROUND 23 A. The Parties 24 Defendant Wish is an e-commerce company that operates the Wish platform. SAC ¶¶ 1, 25 60. The Wish platform enables merchants to sell their products directly to global consumers. Id. 26 Defendant Piotr Szulczewski was Wish’s Chief Executive Officer (“CEO”) and Chairman 27 of Wish’s Board of Directors at all relevant times. Id. ¶ 18. Defendant Rajat Bahri was Wish’s 1 has served as Wish’s Chief Accounting Officer (“CAO”) since November 2020. Id. ¶ 20. 2 Defendants Julie Bradley, Ari Emanuel, Joe Lonsdale, Tanzeen Syed, Stephanie Tilenius, and 3 Hans Tung served as directors on Wish’s Board of Directors at the time of its initial public 4 offering (“IPO”). Id. ¶¶ 21–26. Defendant Jaqueline Reses was identified as an incoming director 5 of Wish at the time of the IPO and named a member of the Board of Directors on December 18, 6 2020. Id. ¶ 27. Collectively these officers and directors are referred to throughout this order as 7 the “Individual Defendants.” Id. ¶ 28. 8 The Underwriter Defendants are Goldman Sachs & Co. LLC; J.P. Morgan Securities LLC; 9 BofA Securities, Inc.; Citigroup Global Markets Inc.; Deutsche Bank Securities Inc.; UBS 10 Securities LLC; RBC Capital Markets, LLC; Credit Suisse Securities (USA) LLC; Cowen and 11 Company, LLC; Oppenheimer & Co. Inc.; Stifel, Nicolaus & Company, Incorporated; William 12 Blair & Company, L.L.C.; Academy Securities, Inc.; Loop Capital Markets LLC; and R. Seelaus 13 & Company, LLC. Id. ¶¶ 34–48. 14 Lead Plaintiffs Xiaoquan Yang and Alexander De Block’s Second Consolidated Class 15 Action Complaint asserts two counts for violations of securities laws. See SAC. Count I alleges 16 violations of Sections 11 of the Securities Act. Id. ¶¶ 119–127. Count II alleges violations of 17 Sections 15 of the Securities Act. Id. ¶¶ 128–133. The complaint names as defendants Wish, 10 18 individuals, and 15 companies that underwrote Wish’s initial public offering (IPO). 19 B. Registration Statement 20 In its Registration Statement for its Initial Public Offering (“IPO”) on December 15, 2020, 21 Wish repeatedly attributed its growth success to advertising. SAC ¶¶ 10, 59, 66. The Registration 22 Statement represented that Wish materially increased its advertising spending for the first nine 23 months of 2020 compared to the first nine months of 2019. Id. ¶¶ 69–73. Defendants also 24 stressed the importance of “attracting and engaging users,” and represented that the Company was 25 “focused on growing [its] user base around the world, particularly in “key growth markets,” or 26 emerging markets. Id. ¶¶ 2, 63–69. Thus, Plaintiffs allege, the Registration Statement, 27 affirmatively created an impression to the investing public that Wish was continuing the same 1 grow users worldwide, particularly in emerging markets. Id. ¶ 3. 2 Despite Defendants’ representations in the Registration Statement that Wish had increased 3 its advertising spend for the first nine months of 2020 and continued with acquiring customers 4 particularly in emerging markets, beginning in 4Q 2020, the Company had reduced advertising 5 and its efforts to acquire customers in emerging markets outside of Europe and North America, 6 including India, Brazil, Columbia, and the Philippines. Id. ¶ 73. This reduction caused monthly 7 active users (“MAUs”) to materially decline in 4Q 2020. Id. Later, the Company attributed a 10% 8 year-over-year (“YoY”) MAU decline during the fourth quarter to its reduction of advertising and 9 user acquisition efforts in those locations. Id. Although the Registration Statement disclosed 10 several risk factors that might impact the Company’s efforts to acquire users, Plaintiffs allege that 11 Wish failed to warn of the specific risk that due to Wish’s reduced advertising spend and user 12 acquisition efforts in emerging markets in 4Q 2020, Wish’s performance, particularly MAUs, 13 could be materially adversely impacted. Id. ¶¶ 74–75. 14 On March 8, 2021, Wish disclosed that in 4Q 2020, its “MAUs declined 10% YoY during 15 Q4 to 104 million, primarily in some emerging markets outside of Europe and North America 16 where Wish temporarily de-emphasized advertising and customer acquisition as the company 17 worked through logistics challenges it faced earlier in the year.” Id. ¶ 107. On the same day, a 18 Bloomberg article noted the mixed information in Wish’s results of an above-estimate revenue 19 forecast for the ongoing 1Q 2021 and the material MAU decline in 4Q 2020. Id. ¶ 108. At the 20 earnings call held the same day, CFO Bahri was asked to provide more details for “the pullback 21 that you did on advertising and customer acquisition in some of those emerging markets and how 22 we should think about the timing as you bring that back on.” Id. ¶ 109. In response, CFO Bahri 23 stated, “the countries like – these emerging markets, the days to delivery was significantly large 24 and we just felt it’s not right to invest in these businesses if the consumers churn, what’s the point 25 of investing. So maybe much all of the decline was driven by countries like India, Philippines, 26 Colombia, some Brazil all those countries wherever be it.” Id. Plaintiffs allege that this “de- 27 emphasizing” strategy continued to materially impact the Company’s performance for the next 1 On May 12, 2021, Wish announced its 1Q 2021 financial results, disclosing, again, that 2 Wish’s MAUs declined by an additional 7%, and attributed the additional decline, again, to its de- 3 emphasizing strategy in some emerging markets. Id. ¶¶ 110. On this news, Wish’s stock price fell 4 by more than 29%. Id. 5 C. Previous Motion 6 This is the Wish Defendants’ second Motion to Dismiss. The Court granted the Wish 7 Defendants’ Motion to Dismiss Plaintiffs’ Consolidated Amended Class Action Complaint 8 (“CAC”) on March 10, 2023. ECF No. 98. 9 D. Alleged False Statements 10 At issue are five statements alleged by Plaintiffs to be false or misleading. See SAC; ECF 11 103-1. 12 1. Statement One 13 Plaintiffs allege that the following statement (Statement One) about Wish’s growth 14 strategy was false or misleading:

15 Our Growth Strategy

16 We leverage our data and unique insights on merchants and users to extend our platform outside of our core business and drive additional 17 growth opportunities. Our data science capabilities are a unique advantage and core to the operations of our business. 18 Grow Our Base of Users 19 • Continue to Acquire New Users. We are focused on 20 growing our user base around the world. We currently serve users in over 100 countries. We estimate that there are over 1 21 billion households with income of less than $75,000 around the world, excluding China and India.

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Hoang v. ContextLogic, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/hoang-v-contextlogic-inc-cand-2023.