Hilsley v. General Mills, Inc.

District Court, S.D. California·Decided June 4, 2021·No. 3:18-cv-00395·Unknown

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 CRYSTAL HILSLEY, et al., Case No.: 3:18-cv-00395-L-BLM

12 Plaintiffs, CLASS ACTION 13 v. ORDER DENYING PLAINTIFFS’ 14 GENERAL MILLS, INC. et al., MOTION FOR PRELIMINARY 15 Defendants. APPROVAL OF CLASS ACTION SETTLEMENT AND GRANTING 16 MOTION TO INTERVENE 17 [ECF Nos. 45, 52] 18

19 In this putative class action alleging deceptive food labeling, Plaintiffs filed an 20 unopposed motion for preliminary settlement approval. (ECF No. 45, “Prelim. Approval 21 Mot.”). David Hayes, a named plaintiff in a related putative class action pending in the 22 Northern District of Illinois, filed a motion to intervene, which Plaintiffs opposed. (ECF 23 No. 52.) The Court decides these matters on the briefs without oral argument. See Civ. 24 L. R. 7.1(d)(1). For the reasons stated below, the Preliminary Approval Motion is denied 25 and the motion to intervene is granted. 26 I. BACKGROUND 27 Plaintiffs, consumers who purchased fruit flavored snacks manufactured by 28 Defendant General Mills, Inc. (“General Mills”), brought this putative class action 1 alleging that the product label was misleading because it falsely claimed that the snacks 2 had "no artificial flavors" and were "naturally flavored," although they contained d-l 3 malic acid as an artificial flavoring. (ECF no. 1-2, Class Action Compl. (“Compl.”) ¶¶ 4 46, 47, 53.) According to the complaint, d-l malic acid is a "synthetic petrochemical.” 5 (Id. ¶ 50.) Plaintiff claimed that it "simulates, resembles, and reinforces the 6 characterizing fruit flavor of the Products.” (Id. ¶ 72; see also id. ¶52.) Specifically, d-l 7 malic acid “confers a tart, fruit-like flavor" to "help[] make the Products – which are over 8 50% corn syrup and sugar – taste more like fruit." (Id. ¶¶ 50 (internal quotation marks 9 omitted), 59.) 10 The initial complaint alleged violations of California Unfair Competition Law, 11 California False Advertising Law, and California Consumer Legal Remedies Act, as well 12 as breach of express and implied warranties. Plaintiff filed the complaint in State court. 13 Defendants removed the action to federal court. The court has subject matter jurisdiction 14 pursuant to 28 U.S.C. §1332. 15 Defendants filed a motion to dismiss for failure to state a claim under Federal Rule 16 of Civil Procedure 12(b)(6). They argued that General Mills used d-l malic acid as a pH 17 control agent and not as an artificial flavor. (See generally ECF no. 13-1 (Defs’ mot. to 18 dismiss).) At the pleading stage, the court did not resolve the factual dispute whether 19 malic acid in the fruit snacks was used as a flavoring ingredient or a pH balancing agent. 20 (ECF no. 17 (order) at 4.) See Huynh v. Chase Manhattan Bank, 465 F.3d 992, 997, 999 21 n.3 (9th Cir. 2006) (the court must assume the truth of the factual allegations in the 22 complaint and construe them most favorably to the moving party). Defendants’ motion 23 was denied insofar as Plaintiff’s theory of liability was based on the contention that the 24 products were mislabeled because the packaging falsely stated they were “naturally 25 flavored” and had “no artificial flavors.” 26 Defendants answered the complaint, the parties participated in an early neutral 27 evaluation conference, and commenced discovery. (ECF no. 45-2, Decl. of Ronald A. 28 Marron (“Marron Dec.”) at 2.) During discovery, the parties entered settlement 1 negotiations and mediation. (Id. at 3.) The negotiations included a related action, 2 prosecuted by the same counsel who represent Plaintiffs herein, pending in the Central 3 District of California, Morris et al. v. Motts LLP at al., case no. 18cv1799 (the “Morris 4 Action”). (Id.) The Morris Action alleged essentially the same claims about fruit 5 flavored snacks manufactured by General Mills which were sold under the Motts brand. 6 (Id. at 2.) General Mills was one of the named defendants. (Id at 3.) On March 9, 2020, 7 the parties “finalized the terms of the settlement.” (Id. at 4.) 8 As a part of the settlement, the Morris Action was dismissed and incorporated into 9 the amended complaint filed in this action. (See ECF no. 45-3, Marron Dec. Ex. 1 10 (“Settlement Agreement”) ¶¶ 1.6, 1.7.) Consistent with the Settlement Agreement, the 11 amended complaint expanded what was previously a class of California consumers to a 12 nationwide class action.1 (Cf. Compl. ¶ 116 with ECF no. 41, First Am. Compl. (“FAC” 13 or “amended complaint”)2 ¶ 88; see also Settlement Agreement ¶ 2.3.) 14 Under the proposed settlement, Defendants promised to change the product 15 packaging to “display an asterisk or a similar reference immediately following or 16 adjacent to the ‘No Artificial Flavors’ claim that directs the consumer to the statement 17 ‘*Learn More at [the General Mills website].’” (Settlement Agreement ¶ 5.2.b.) In this 18 regard, the General Mills website would 19 disclose[] in substance the following points: (1) that . . . the flavors in the Products bearing the Challenged Claims come from all natural sources; (2) 20 that General Mills identifies “natural flavors” in the ingredient list in 21

22 23 1 The amended complaint also added David Cook as a plaintiff residing in Minnesota, omitted the breach of warranty claims, added certain fraud and unjust 24 enrichment claims, added a claim under a Minnesota consumer fraud statute, and 25 included additional products. (Cf. Compl. at 5, 11, 17-24 with FAC at 3-4, 19-27 and Ex. 1.) 26

27 2 Plaintiffs neglected to accompany the amended complaint with a redlined version showing the variances between the initial and first amended complaints. See Civ. L. R. 28 1 accordance with FDA regulations; and (3) that . . . the Products may also contain synthetic malic acid or other acidulants. Malic acid is intended for 2 use not as a flavor or to impart the characterizing flavor of these Products, 3 but is a substance the FDA approves for multiple uses including a flavor enhancer, a flavoring agent or adjuvant, or as a pH control agent. 21 C.F.R. 4 § 184.1069. 5 6 (Settlement Agreement ¶ 5.2.a.) These statements would be provided on General Mills 7 website for four years. (Id. ¶ 5.2.b.) In addition, General Mills promised not to object to 8 Plaintiffs’ application for $725,000 in attorneys’ fees, costs and expenses, and a $5,000 9 incentive award to each of the four named Plaintiffs. (Id. ¶ 10.1.) Finally, Defendants 10 agreed to pay the costs of notice and settlement administration. (Id. ¶ 6.1.) In exchange, 11 the nationwide class would broadly release all of its claims against Defendants, including 12 the claims for monetary relief pled in the amended complaint.3 (Cf. id. ¶ 7.1 with FAC at 13 29.) 14 II. DISCUSSION 15 A. Motion for Preliminary Approval 16 According to the terms of the settlement, Plaintiffs filed the pending Settlement 17 Approval Motion. (See Settlement Agreement ¶ 9.1.) Defendants filed a non-opposition, 18 together with three expert reports. (ECF no. 46 (“Non-Opp’n”).) For the reasons stated 19 below, the motion is denied. 20 To order notice to the putative class of the proposed settlement, the court must find 21 that it 22 will likely be able to (i) approve the proposal under Rule 23(e)(2); and 23 (ii) certify the class for purposes of judgment on the proposal. 24 25 Fed. R. Civ. Proc. 23(e)(1)(B). 26

27 3 The release also appears to exceed the permissible scope. See Hesse v. Sprint 28 1 If, as here, the proposed settlement “would bind the class members, the court may 2 approve it . . . only on finding that it is fair, reasonable, and adequate.” Fed. R. Civ. Proc. 3 23(e)(2).

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