Herson v. City of San Carlos

714 F. Supp. 2d 1018, 2010 U.S. Dist. LEXIS 53971, 2010 WL 2196072
CourtDistrict Court, N.D. California
DecidedJune 2, 2010
DocketC 09-04187 MHP
StatusPublished
Cited by2 cases

This text of 714 F. Supp. 2d 1018 (Herson v. City of San Carlos) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Herson v. City of San Carlos, 714 F. Supp. 2d 1018, 2010 U.S. Dist. LEXIS 53971, 2010 WL 2196072 (N.D. Cal. 2010).

Opinion

MEMORANDUM & ORDER

Re: Defendant City of San Carlos’ Motion for Summary Judgment

MARILYN HALL PATEL, District Judge.

Plaintiffs Jeffrey Herson (“Herson”) and East Bay Outdoor, Inc. (“East Bay Outdoor”) (collectively “plaintiffs”) filed this action against the City of San Carlos, California (“the City” or “San Carlos”). In their complaint, plaintiffs allege that the City violated plaintiffs’ First Amendment right to freedom of expression by denying plaintiffs’ building permit application to construct a billboard on a plot of land adjacent to Highway 101. Now before the *1019 court is the City’s motion for summary judgment. Having considered the arguments of the parties and for the reasons stated below, the court enters the following memorandum and order.

BACKGROUND

As is necessary on a motion for summary judgment, the facts are set forth in the light most favorable to plaintiffs, the non-moving parties.

Herson, the owner of East Bay Outdoor, has worked in the outdoor sign business for the last 20 years. Docket No. 69 (Her-son Aff.) ¶ 4. His business involves securing real estate parcels visible from public thoroughfares, obtaining necessary permits from the local government to construct billboards on those parcels and leasing advertisement space on successfully constructed billboards. Docket No. 1 (Comp.) ¶ 7.

I. Denial of Building Permit Application

On September 4, 2009, Herson sought permission from the City to construct a “pole sign” on property Herson had leased at 803 American Street, a parcel located within San Carlos and adjacent to Highway 101. Docket No. 59 (Nelson Dec.), Exh. A (Initial Permit Application) at 2. Herson went to the City Planning Department to file the building permit application, as required under the San Carlos Municipal Code in effect at the time (“the Prior Code”). Herson Aff. ¶ 3; Initial Permit Application. Herson was provided with a blank permit application by Gavin Moynihan (“Moynihan”), an Assistant Planner for the City who was manning the counter that day. 1 Id. Herson completed the application without leaving the Planning Department, attaching three pages of exhibits that provided greater information about the pole sign he wished to construct. Id. According to the exhibits, the proposed structure would be 50 feet tall, and support a two-sided advertising cabinet measuring 48 feet wide by 14 feet tall (672 square feet per side, 1344 square feet in total). Id. at 4. On one side of the billboard, Herson intended to display the message “Palin For President 2012,” referring to Sarah Palin, the Republican party’s vice-presidential nominee during the 2008 presidential election. Id. On the other side of the billboard, Herson sought to display the message “No on measure C November 4, 2012,” referring, erroneously, to a ballot measure going before the voters in November 2009. Id. at 5.

Moynihan received Herson’s application, and after quickly reviewing it, stepped away from the Planning Department counter to confer with the City’s Planning Manager, Deborah Nelson (“Nelson”). Nelson Dec. ¶ 8. After she reviewed the application, Nelson concluded that the proposed sign was too large to be approved as a pole sign and believed it was actually a billboard prohibited by the Prior Code. Id. She advised that the application be denied *1020 for that reason. Id. When Moynihan returned to the counter, he informed Herson that his application had been denied. Her-son Aff. ¶ 3. Herson asked Moynihan to write the reasons for the application’s denial on the application. Id. Moynihan wrote that the proposed structure was “NOT PERMITTED UNDER 18.150.070 BILLBOARD SIGNS NOT ADV. GOODS AND SERVICES ON PROPERTY.” Initial Permit Application at 1.

II. Relevant Provisions of the San Carlos Municipal Code

At the time Herson desired to erect his pole sign, the Prior Code placed varying restrictions on different types of signs. Comp., Exh. 1 (Prior Code) §§ 18.150.030-080. 2 As a general matter, the Prior Code prohibited the posting of any signs without City approval unless a particular type of sign was expressly exempted from the permit requirement. Id. § 030. In addition, certain types of signs, such as billboards, were categorically prohibited. Id. § 070. A billboard was defined as a sign “directing attention to any product, activity or service upon which such sign is located or to which it is affixed.” Id. The City also prohibited, with certain exceptions, all off-site signs. Id. Off-site signs were defined as “[s]igns placed on property which do not represent goods, services, or activity conducted on the premises upon which the sign is located.” Id. Those two provisions-prohibiting billboards and off-site signs-were the ones cited by Moynihan as the reasons for denying plaintiffs’ permit.

“Pole signs,” the type of sign/structure for which Herson applied, were not allowed unless such signs fit within specified size limits (discussed in detail below) and the poster obtained architectural review from the City. Id. § 060. Pole signs erected on freeway-oriented parcels could be larger than pole signs erected on other types of property. Id. § 080.A.2.

In contrast to the special allowances made for freeway-facing businesses, the Prior Code imposed special size and time restrictions upon temporary political signs. Id. § 065. Political signs, including any sign relating to any issue, ballot measure, political statement and expression, or candidate in any county, state or federal election, could not be posted 60 days prior to the referenced election and could not exceed 32 square feet. Id.

Under the Prior Code, the City could reject an application for architectural review if the City determined that the design of the proposed sign was inconsistent with the Prior Code. Id. § 035.G.7. In addition, the City had discretion to reject proposals based on aesthetic and safety concerns. Id. § 030.B. No time limits were imposed upon the City when reviewing a proposed sign.

III. Subsequent Factual and Procedural History

Herson filed his complaint in this action on September 10, 2009, challenging the City’s denial of his building permit application. His complaint sought damages, an injunction and declaratory relief for violations of his First Amendment right to free speech under 42 U.S.C. section 1983, and violations of similar rights under the California Constitution. Specifically, he complained that, by denying the application for a pole sign, 1) the City subjected noncommercial political speech, such as the content of his proposed sign, to greater time and size restrictions than other forms

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Bluebook (online)
714 F. Supp. 2d 1018, 2010 U.S. Dist. LEXIS 53971, 2010 WL 2196072, Counsel Stack Legal Research, https://law.counselstack.com/opinion/herson-v-city-of-san-carlos-cand-2010.