Henderson v. SMC Promotions, Inc.

2014 Ohio 4634
Ohio Court of Appeals·Decided October 17, 2014·No. E-12-068, E-13-047·Published·Cited by 2 cases

Opinion

IN THE COURT OF APPEALS OF OHIO SIXTH APPELLATE DISTRICT

ERIE COUNTY

John Henderson, et al. Court of Appeals Nos. E-12-068 E-13-047

Appellants/Cross-Appellees Trial Court No. 2009-CV-0576 v.

SMC Promotions, Inc., et al. DECISION AND JUDGMENT Appellees/Cross-Appellants Decided: October 17, 2014

*****

D. Jeffery Rengel and Thomas R. Lucas, for appellants/cross-

appellees.

Robert J. Gilmer and Jeffrey M. Stopar, for appellees/cross-

appellants.

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JENSEN, J.

{¶ 1} This matter is before the court upon cross-appeals filed by plaintiffs-

appellants/cross-appellees, John and Dawn Henderson (“the Hendersons”), and defendants-appellees/cross-appellants, SMC Promotions, Inc. (“SMC Promotions”),

Specialty Merchandise Corp. (“SMC”), and eMerchantClub, LLC (“EMC”) (referred to collectively as simply “defendants”). For the reasons that follow, we reverse the August 3, 2013 judgment of the Erie County Court of Common Pleas and remand for further proceedings.

I. Factual Background

{¶ 2} SMC is an import distribution company headquartered in California. It distributes merchandise through independent individual distributors, referred to as “members,” who pay a membership fee. In the summer of 2008, the Hendersons viewed an SMC infomercial, featuring actor Tom Bosley, which advertised an opportunity to earn money from home by selling merchandise on the Internet as an SMC member. The infomercial invited potential members to contact SMC to receive a free information packet.

{¶ 3} On June 12, 2008, amid financial woes, Mr. Henderson contacted SMC via telephone. He was provided information about SMC membership and its business plan. He was told that he would receive one-on-one business coaching for 60 days, instructional manuals, and suggested methods of sale. He was assured that he could cancel his membership within 30 days and receive a full refund. Mr. Henderson verbally agreed to purchase a membership for $264.95, which he charged to his MasterCard account. SMC claims that its representatives advise potential members that by purchasing a membership, they agree to be bound by SMC rules, which are both mailed to the member in a membership kit and are available on SMC’s website. SMC’s records show that the Hendersons’ membership kit was delivered on June 18, 2008.

{¶ 4} As an SMC member, the Hendersons could purchase goods below the suggested retail price which they could then mark-up and re-sell. SMC provided supply catalogues, sales circulars, and brochures. On June 19, 2008, Mr. Henderson logged onto the eMerchantClub Gift Card Central Website, an e-commerce service offered by EMC, an affiliate of SMC. According to defendants, Mr. Henderson clicked to accept EMC’s standard rules, then purchased a non-refundable gift card website package for $5,195. This included a special account credit of $4,450 which could be used to purchase SMC merchandise or other services.

{¶ 5} Both SMC’s and EMC’s rules contained provisions for cancellation, refunds, arbitration, and venue. SMC’s pertinent rules provided as follows:

4. Cancellation. If you cancel your membership within 30 days of joining SMC, you may be eligible for a refund of your membership fees (excluding shipping and handling). Call toll-free 1-877-523-9088 for eligibility and cancellation instructions. If you cancel after 30 days, you will remain responsible for any remaining fees until paid in full.

9. Arbitration. Any controversy, dispute or claim of any nature whatsoever arising out of, in connection with or in relation to your SMC membership or these Rules, or involving you and SMC, including the issue or arbitrability of any such claims, will be resolved by binding arbitration before a retired judge at JAMS in Santa Monica, California. If you are not a resident of the United States, the UNCITRAL Arbitration Rules shall apply and JAMS will be the appointing authority. The prevailing party will be awarded all costs and expenses, including without limitation all arbitration, expert witness and attorney fees, costs and expenses.

10. California Law and Venue. Your membership is deemed to be entered into and performed in Santa Monica, California. These Rules shall be governed by and construed in accordance with the laws of the State of California without regard to conflicts of law provisions. You consent to exclusive personal jurisdiction and venue in Los Angeles County, California, and agree that it shall be the sole forum and venue for any and all disputes involving SMC, including without limitation small claims actions.

EMC’s rules provided:

3. Fees.

All fees paid are non-refundable. * * * 4. Cancellation

You may cancel your membership, website or any other eMerchantClub services any time by notifying us in writing by confirmed email to cancel@emerchantclub.com, confirmed fax to 1-888-201-2680, or first-class, registered or certified mail, return receipt requested, addressed to eMerchantClub, Attn: Website Cancellation, 996 Flower Glen Street, Simi Valley, California 93065. Any incoming E-mail sent to canceled or terminated accounts will not be bounced back or forwarded to another account. Everything regarding the website that is stored on our servers may be deleted. Cancellation will not entitle you to refund or relieve you of your obligation to pay the remaining balance of your account. However if you cancel within 30 days of purchasing an eMerchantClub website, we may apply the purchase price in the form of a merchandise credit to your SMC account.

18. Arbitration

Any controversy, dispute or claim of any nature whatsoever arising out of, in connection with or in relation to your eMerchantClub membership, website or the Rules, or involving you and eMerchantClub or its affiliates, including the issue or arbitrability of any such disputes, will be resolved by binding arbitration in Santa Monica, California before a retired judge at JAMS in accordance with its rules. If you are not a resident of the United States, the UNCITRAL Arbitration Rules will apply and JAMS will be the appointing authority. The prevailing party will be awarded all costs and expenses, including arbitrator, expert witness and attorney fees, costs and expenses.

19. California Law

Your membership is deemed to be entered into and performed in Los Angeles, California. These rules will be governed by and construed in accordance with the laws of the State of California without regard to conflicts of law provisions. You consent to exclusive personal jurisdiction and venue in Los Angeles County California and agree that it will be the sole forum and venue for any and all disputes involving eMerchantClub.

{¶ 6} Shortly after becoming SMC members, the Hendersons experienced difficulty in connecting with their business coach. They decided to exercise their cancellation rights within the 30-day period and they provided the requisite notices. SMC refunded their membership fee as it was obligated to do under the rules. EMC would not, however, refund the $5,195 remitted by the Hendersons. It agreed only to issue the special account credit of $4,450 which could be used to purchase SMC merchandise.

{¶ 7} The Hendersons wrote letters demanding return of their money and they registered complaints with the Ohio and California attorneys general to no avail. In the meantime, they conducted Internet research through which they learned that others had fallen victim to defendants’ “scheme.”

II. Procedural Background A. The Hendersons’ Complaint and the Defendants’ Failure to Answer

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Henderson v. SMC Promotions, Inc., 2014 Ohio 4634 (Ohio Ct. App. 2014).

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