Henderson v. SMC Promotions, Inc.

2014 Ohio 4634
CourtOhio Court of Appeals
DecidedOctober 17, 2014
DocketE-12-068, E-13-047
StatusPublished
Cited by2 cases

This text of 2014 Ohio 4634 (Henderson v. SMC Promotions, Inc.) is published on Counsel Stack Legal Research, covering Ohio Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Henderson v. SMC Promotions, Inc., 2014 Ohio 4634 (Ohio Ct. App. 2014).

Opinion

[Cite as Henderson v. SMC Promotions, Inc., 2014-Ohio-4634.]

IN THE COURT OF APPEALS OF OHIO SIXTH APPELLATE DISTRICT ERIE COUNTY

John Henderson, et al. Court of Appeals Nos. E-12-068 E-13-047 Appellants/Cross-Appellees Trial Court No. 2009-CV-0576 v.

SMC Promotions, Inc., et al. DECISION AND JUDGMENT

Appellees/Cross-Appellants Decided: October 17, 2014

*****

D. Jeffery Rengel and Thomas R. Lucas, for appellants/cross- appellees.

Robert J. Gilmer and Jeffrey M. Stopar, for appellees/cross- appellants.

JENSEN, J.

{¶ 1} This matter is before the court upon cross-appeals filed by plaintiffs-

appellants/cross-appellees, John and Dawn Henderson (“the Hendersons”), and

defendants-appellees/cross-appellants, SMC Promotions, Inc. (“SMC Promotions”), Specialty Merchandise Corp. (“SMC”), and eMerchantClub, LLC (“EMC”) (referred to

collectively as simply “defendants”). For the reasons that follow, we reverse the

August 3, 2013 judgment of the Erie County Court of Common Pleas and remand for

further proceedings.

I. Factual Background

{¶ 2} SMC is an import distribution company headquartered in California. It

distributes merchandise through independent individual distributors, referred to as

“members,” who pay a membership fee. In the summer of 2008, the Hendersons viewed

an SMC infomercial, featuring actor Tom Bosley, which advertised an opportunity to

earn money from home by selling merchandise on the Internet as an SMC member. The

infomercial invited potential members to contact SMC to receive a free information

packet.

{¶ 3} On June 12, 2008, amid financial woes, Mr. Henderson contacted SMC via

telephone. He was provided information about SMC membership and its business plan.

He was told that he would receive one-on-one business coaching for 60 days,

instructional manuals, and suggested methods of sale. He was assured that he could

cancel his membership within 30 days and receive a full refund. Mr. Henderson verbally

agreed to purchase a membership for $264.95, which he charged to his MasterCard

account. SMC claims that its representatives advise potential members that by

purchasing a membership, they agree to be bound by SMC rules, which are both mailed

2. to the member in a membership kit and are available on SMC’s website. SMC’s records

show that the Hendersons’ membership kit was delivered on June 18, 2008.

{¶ 4} As an SMC member, the Hendersons could purchase goods below the

suggested retail price which they could then mark-up and re-sell. SMC provided supply

catalogues, sales circulars, and brochures. On June 19, 2008, Mr. Henderson logged onto

the eMerchantClub Gift Card Central Website, an e-commerce service offered by EMC,

an affiliate of SMC. According to defendants, Mr. Henderson clicked to accept EMC’s

standard rules, then purchased a non-refundable gift card website package for $5,195.

This included a special account credit of $4,450 which could be used to purchase SMC

merchandise or other services.

{¶ 5} Both SMC’s and EMC’s rules contained provisions for cancellation, refunds,

arbitration, and venue. SMC’s pertinent rules provided as follows:

4. Cancellation. If you cancel your membership within 30 days of

joining SMC, you may be eligible for a refund of your membership fees

(excluding shipping and handling). Call toll-free 1-877-523-9088 for

eligibility and cancellation instructions. If you cancel after 30 days, you

will remain responsible for any remaining fees until paid in full.

9. Arbitration. Any controversy, dispute or claim of any nature

whatsoever arising out of, in connection with or in relation to your SMC

membership or these Rules, or involving you and SMC, including the issue

or arbitrability of any such claims, will be resolved by binding arbitration

3. before a retired judge at JAMS in Santa Monica, California. If you are not

a resident of the United States, the UNCITRAL Arbitration Rules shall

apply and JAMS will be the appointing authority. The prevailing party will

be awarded all costs and expenses, including without limitation all

arbitration, expert witness and attorney fees, costs and expenses.

10. California Law and Venue. Your membership is deemed to be

entered into and performed in Santa Monica, California. These Rules shall

be governed by and construed in accordance with the laws of the State of

California without regard to conflicts of law provisions. You consent to

exclusive personal jurisdiction and venue in Los Angeles County,

California, and agree that it shall be the sole forum and venue for any and

all disputes involving SMC, including without limitation small claims

actions.

EMC’s rules provided:

3. Fees.

All fees paid are non-refundable. * * *

4. Cancellation

You may cancel your membership, website or any other

eMerchantClub services any time by notifying us in writing by confirmed

email to cancel@emerchantclub.com, confirmed fax to 1-888-201-2680, or

first-class, registered or certified mail, return receipt requested, addressed to

4. eMerchantClub, Attn: Website Cancellation, 996 Flower Glen Street, Simi

Valley, California 93065. Any incoming E-mail sent to canceled or

terminated accounts will not be bounced back or forwarded to another

account. Everything regarding the website that is stored on our servers may

be deleted. Cancellation will not entitle you to refund or relieve you of

your obligation to pay the remaining balance of your account. However if

you cancel within 30 days of purchasing an eMerchantClub website, we

may apply the purchase price in the form of a merchandise credit to your

SMC account.

18. Arbitration

Any controversy, dispute or claim of any nature whatsoever arising

out of, in connection with or in relation to your eMerchantClub

membership, website or the Rules, or involving you and eMerchantClub or

its affiliates, including the issue or arbitrability of any such disputes, will be

resolved by binding arbitration in Santa Monica, California before a retired

judge at JAMS in accordance with its rules. If you are not a resident of the

United States, the UNCITRAL Arbitration Rules will apply and JAMS will

be the appointing authority. The prevailing party will be awarded all costs

and expenses, including arbitrator, expert witness and attorney fees, costs

and expenses.

5. 19. California Law

Your membership is deemed to be entered into and performed in Los

Angeles, California. These rules will be governed by and construed in

accordance with the laws of the State of California without regard to

conflicts of law provisions. You consent to exclusive personal jurisdiction

and venue in Los Angeles County California and agree that it will be the

sole forum and venue for any and all disputes involving eMerchantClub.

{¶ 6} Shortly after becoming SMC members, the Hendersons experienced

difficulty in connecting with their business coach. They decided to exercise their

cancellation rights within the 30-day period and they provided the requisite notices.

SMC refunded their membership fee as it was obligated to do under the rules. EMC

would not, however, refund the $5,195 remitted by the Hendersons. It agreed only to

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Related

Schwab v. Schwab
2020 Ohio 560 (Ohio Court of Appeals, 2020)
Henderson v. SMC Prods., Inc.
2019 Ohio 5275 (Ohio Court of Appeals, 2019)

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