Heeger v. Facebook, Inc.

District Court, N.D. California·Decided December 24, 2020·No. 3:18-cv-06399·Unknown

Opinion

BRETT HEEGER et al., Case No. 18-cv-06399-JD

Plaintiffs, ORDER RE MOTIONS TO DISMISS v. Re: Dkt. No. 76 Defendant.

BRENDAN LUNDY et al., Case No. 18-cv-06793-JD Plaintiffs, Re: Dkt. No. 82 v.

Defendant.

These cases are related putative class actions by Facebook users, who challenge Facebook, Inc.’s collection of personal location data. Facebook’s motion to dismiss in Heeger, Case No. 18- 6399, is granted, and its motion to dismiss in Lundy, Case No. 18-6793, is granted and denied in part. In both cases, the first amended class action complaints are the operative pleadings. See Case No. 18-6399, Dkt. No. 74 (“Heeger FAC”); Case No. 18-6793, Dkt. No. 80 (“Lundy FAC”). While the allegations in the complaints overlap to a considerable degree, Lundy presents some material variations that warrant a different outcome for the motion. Facebook is the sole named The Heeger FAC added three named plaintiffs -- Zachary Henderson, Caleb Rappaport, and Elizabeth Pomiak -- to plaintiff Brett Heeger, who filed the original complaint. Heeger FAC ¶¶ 14-17. As alleged in the FAC, Facebook “describ[es]” the “Location History” feature in its mobile app, and the “Location Services” setting on users’ cell phones, as “settings through which Facebook users can purportedly control location tracking.” Id. ¶¶ 4-5. But Facebook “collects users’ location data without those users’ consent, regardless of their settings.” Id. ¶ 5. Facebook then “highlights the detail and specificity of that data” to its advertisers, and “uses th[e] data to precisely target its advertiser customers’ advertisements to Facebook users.” Id. The FAC alleges California state law claims on behalf of a putative class of “[a]ll Facebook users in the United States who turned off ‘Location History’ or ‘Location Services’ or both, during the applicable limitations period,” for: (1) violation of the California Invasion of Privacy Act, Cal. Pen. Code § 630 et seq. (“CIPA”); (2) violation of California’s constitutional right of privacy; (3) intrusion upon seclusion; and (4) unjust enrichment. Id. ¶¶ 67, 81-107. The Lundy FAC was brought by two plaintiffs: Brendan Lundy and Myriah Watkins. Lundy FAC ¶¶ 10-19. The FAC alleges that they “never granted Facebook permission to access [their] location data through [their] Location Services or Facebook App settings,” and that they specifically had their “Location History” Facebook app setting turned to “off.” Id. ¶¶ 11, 16. Plaintiffs allege that “[c]ontrary to plaintiffs’ device settings selections, and contrary to Facebook’s Privacy Policy in effect during the relevant time period, Facebook tracked plaintiffs’ locations using their IP addresses and enhanced location determination techniques.” Id. ¶ 5. Facebook is said to have “bundled this location information with plaintiffs’ other personal information,” and then “monetized these bundled packages . . . for targeted advertising purposes, thus enriching itself” in the amount of “hundreds of millions of dollars from increased advertising revenue.” Id. Unlike Heeger, the Lundy plaintiffs limit their claims to the time period before April 19, 2018. See id. ¶ 99 (alleging the lawsuit is brought on behalf of persons “who were users of Facebook prior to April 19, 2018 who did not give Facebook permission to collect and use their privacy policy” which disclosed “that Facebook will collect location data using IP addresses, even without user permission.” Id. ¶¶ 25-26. The Lundy FAC quotes the revised policy, which expressly advised users that “[y]ou can control whether your device shares precise location information with Facebook Company Products via Location Services,” but also that “[w]e may still understand your location using things like check-ins, events, and information about your internet connection.” Id. ¶ 26. It agrees that this revised policy, unlike the prior version, “advises users that it will collect their location information, including location information derived from IP addresses without user consent, and bundle this location information, with ‘information about [their] interests, actions and connections,’ to deliver personalized advertising and sponsored content.” Id. ¶ 27. The complaint in Lundy also differs from Heeger in the claims alleged against Facebook. The Lundy plaintiffs make claims for: (1) violation of article I, section 1 of the California constitution; (2) intrusion upon seclusion; (3) intentional misrepresentation and omission; (4) deceit by concealment or omission, Cal. Civ. §§ 1709 & 1710; (5) breach of contract; (6) breach of implied covenant of good faith and fair dealing; (7) negligent misrepresentation; and (8) unjust enrichment. Id. ¶¶ 108-96. Facebook has moved to dismiss both amended complaints under Rules 12(b)(1) and 12(b)(6) of the Federal Rules of Civil Procedure. Heeger Dkt. No. 76; Lundy Dkt. No. 82.1 This is the second round of pleadings motions in Heeger. The Court granted Facebook’s initial motion to dismiss, with leave to amend. Dkt. No. 70. In that order, the Court concluded that plaintiff Heeger had established Article III standing to sue on the privacy and other claims. Id. at 2-4. On substantive grounds, the CIPA claim was dismissed because the complaint did not plausibly allege the use of an “electronic tracking device” as required by California Penal Code § 637.7(a). Id. at 4. The privacy claims for intrusion upon seclusion and violation of the California constitutional right to privacy were dismissed because the complaint did not “provide enough facts to undertake the context-specific inquiry into the plausibility of the privacy expectation or the offensiveness of the intrusion.” Id. at 5-6. The Court determined that the complaint “does not state the precision of the location data Facebook is alleged to have collected after users turned off ‘Location History.’” Id. at 6. The Court underscored that “[t]his is important because a generalized location, such as one that locates a user no more precisely than within several city blocks, may not implicate much in the way of privacy concerns,” whereas “[h]ighly specific location data . . . that identifies a user’s pinpoint comings and goings would likely present substantially greater concerns.” Id. Plaintiffs amended the complaint, but with scant improvement. The Heeger FAC now reads like a book report that simply summarizes third-party news stories about Facebook’s ostensible capacity to “discern precise locations” from user data. See, e.g., Heeger FAC ¶¶ 8, 48- 50, 53 & nn.4-5, 29-31.2 Few facts are alleged without the caveat of “on information or belief,” or without hedging on whether Facebook actually does what Heeger accuses, or simply has the ability to do it. See, e.g., id. ¶ 49 (alleging that “Facebook can also match IP addresses taken from users who have turned Location Services and Location History off with IP address information taken from users who have not limited Facebook’s ability to access their location and who have given Facebook access to extremely precise location data, like Wifi access points or GPS”) (first emphasis added); id. & n.29 (citing an article entitled, How Others Compromise Your Location Privacy: The Case of Shared Public IPs at Hotspots, and alleging “upon information and belief, Facebook does this in order to obtain precise location data about all its users, without disclosing this practice.”). These allegations did nothing to fill in the substantive gaps in the original complaint. They did little more than parrot internet musings about things Facebook may or may not be doing, and which plaintiffs may or may not have experienced themselves. When these fillers are stripped 2 The degree to which plaintiffs’ cited articles and materials actually support the associated

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Heeger v. Facebook, Inc., (N.D. Cal. 2020).

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