Health Industry Business Communications Council Incorporated v. Animal Health Institute

CourtDistrict Court, D. Arizona
DecidedAugust 24, 2020
Docket2:19-cv-05088
StatusUnknown

This text of Health Industry Business Communications Council Incorporated v. Animal Health Institute (Health Industry Business Communications Council Incorporated v. Animal Health Institute) is published on Counsel Stack Legal Research, covering District Court, D. Arizona primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Health Industry Business Communications Council Incorporated v. Animal Health Institute, (D. Ariz. 2020).

Opinion

1 WO 2 3 4 5 6 IN THE UNITED STATES DISTRICT COURT 7 FOR THE DISTRICT OF ARIZONA

9 Health Industry Business Communications No. CV-19-05088-PHX-MTL Council Incorporated, 10 Plaintiff, ORDER 11 v. 12 Animal Health Institute, et al., 13 Defendants. 14 15 Before the Court is the motion to dismiss filed by Defendants Animal Health 16 Institute (“AHI”) and DXC Technology Services LLC (“DXC”) (collectively, 17 “Defendants”). (Doc. 20.) Defendants move to dismiss all twelve of Plaintiff’s claims. As 18 discussed herein, the motion is granted in part and denied in part. 19 I. BACKGROUND 20 A. Plaintiff and the HIN System Database 21 Plaintiff Health Industry Business Communications Council Incorporated 22 (“HIBCC” or “Plaintiff”) is a “non-profit standards development organization that 23 develops and administers the preeminent auto-identification and data transfer standards 24 used in the healthcare industry.” (Doc. 1 ¶ 8.) This includes its “proprietary” Health 25 Industry Number (“HIN”) System Database. Plaintiff developed the HIN System Database 26 in the 1980s because the previous process for procuring materials in the healthcare industry 27 was a “highly complicated activity.” (Id. ¶¶ 8, 9.) HIN System Database users include drug 28 and medical device manufacturers, distributors, hospitals, clinics, group purchasing 1 entities, and medical provider offices. (Id. ¶ 11.) The HIN System Database is a “centrally 2 administered, carefully maintained database of unique identifiers”—the HINs. (Id. ¶ 12.) 3 Each HIN is a “creative 9-digit alphanumeric character” with three components: 4 the first six characters of the identifier comprise the “base 5 HIN” which identifies a healthcare entity at a particular location, the seventh character is a check digit for verifying the 6 accuracy of the first six characters, and the last two characters 7 are a suffix that uniquely identify a specific ship-to location, alternative location, or functional affiliation within the 8 particular healthcare entity. 9 (Id. ¶ 13.) Each HIN “provides a unique and compressed way of identifying trading 10 partners with ease.” (Id.) Plaintiff receives approximately 175,000 requests for HIN 11 assignments each year. (Id. at 5 ¶ 15.) Prior to the actions giving rise to this lawsuit, 12 Plaintiff asserts that the HIN System database was the only nine-digit alphanumeric 13 identifier for trading partners. (Id. ¶ 19.) Plaintiff has obtained two registered HIN 14 trademarks, an unregistered mark, and “numerous copyrights.” (Id. ¶¶ 23, 30.) 15 B. AHI and DXC 16 AHI is a trade association for animal medicine manufacturers in the veterinary 17 health industry. It is the central authority and governing body for the “AHI-EDI Special 18 Project” (the “Animal Health Institute, Electronic Data Interchange Special Project”) and 19 the AHI-EDI Council. AHI-EDI Special Project members include manufacturers, vendors, 20 and distributors dealing in animal medications, health devices, or other animal-related 21 products. (Id. ¶¶ 37-39.) 22 On February 2, 1996, Plaintiff and AHI entered into an agreement (the “AHI 23 Agreement”) for AHI-EDI Special Project members to license a portion of the HIN System 24 Database “relating to animal health trading partners” (hereinafter the “HIN System Animal 25 Health Database”). (Id. ¶¶ 41, 42.) Pursuant to the AHI Agreement, Plaintiff also created a 26 separate “Producer File” subset of the HIN System Animal Health Database for entities 27 “primarily engaged in the keeping, grazing, or feeding of livestock for the sale of livestock 28 or livestock products (including serums).” (Id. ¶ 46.) 1 DXT is an information technology software company. Plaintiff asserts that DXC 2 has had a separate contract with AHI to administer the AHI-EDI Special Project since 1995. 3 As such, the AHI Agreement required Plaintiff to provide DXC with access to the HIN 4 System Animal Health Database. In this way, DXC served as an “IT intermediary” between 5 Plaintiff and AHI. (Id. ¶¶ 50-53.) On February 19, 1996, DXC1 also entered into a HIN 6 System Data License Use Agreement with Plaintiff (the “DXC Agreement”). 7 C. Defendants’ Alleged Misconduct 8 From 1996 through January 2019, Plaintiff “regularly” received requests for HIN 9 identifiers from AHI-EDI participants. (Id. ¶ 59.) AHI-EDI participants are a “significant 10 portion” of Plaintiff’s customer base. (Id. ¶ 62.) Plaintiff alleges that, beginning in late 11 2018, Defendants knowingly misled Plaintiff while it “intentionally, knowingly, 12 improperly coerced, induced, and/or diverted” AHI-EDI participants by creating a new and 13 competing identification system. Defendants termed the new system the “AHN” (“Animal 14 Health Number”) system. 15 Specifically, Plaintiff alleges that by no later than November 2018, Defendants had 16 “conspired and collaborated” to improperly use Plaintiff’s property, including the HIN 17 System Animal Health Database, the Producer File, and the HINs themselves, to create a 18 new and competing identifier that is “structurally identical” to the HIN identifier. The new 19 system also contains a records database copied from the HIN System Animal Health 20 Database. (Id. ¶¶ 72-73.) Plaintiff also alleges that when AHI-EDI participants requested 21 new HIN identifier assignments during this period, Defendants withheld those requests 22 from Plaintiff and provided them with AHN identifiers instead. (Id. ¶ 76.) Plaintiff asserts 23 that it began to receive complaints from confused customers in March 2019. (Id. at ¶¶ 92- 24 94.) It also states that Defendants have created the false impression that Plaintiff “endorses, 25 sponsors, is affiliated with or otherwise connected with” Defendants and the AHN system. 26 (Id. ¶¶ 96-99; 104-105.) 27 On May 10, 2019, AHI notified Plaintiff that the AHI-EDI Project “decided to 28 1 Plaintiff states that DXC was at that time named PDA Inc. (Doc. 1 ¶ 54.) 1 terminate HIBCC’s services” effective July 1, 2019. (Id. ¶ 109.) Plaintiff states that 2 Defendant informed AHI-EDI participants, without authority and incorrectly, that Plaintiff 3 would continue to provide HIN identifiers and access to the HIN System Database through 4 the end of 2019. (Id. ¶ 111.) Plaintiff states that Defendants “made these statements to 5 encourage customers to adopt and/or try the AHN system, thinking they would still be able 6 to hold on to their HIN identifiers” and to access Plaintiff’s database for the rest of the year. 7 (Id. ¶ 113.) Plaintiff asserts that Defendants have acted knowingly and willingly, and that 8 because of their actions, Plaintiff “has lost and will further lose” its customers. (Id. ¶¶ 133- 9 135.) 10 D. Procedural History 11 Plaintiff filed the Complaint against AHI and DXC on September 4, 2019. (Doc. 1.) 12 It asserts claims for trade dress infringement, trademark infringement and unfair 13 competition, and false advertising under the Lanham Act; unfair competition, trademark 14 infringement, breach of contract, tortious interference with contractual relationships, 15 tortious interference with prospective relationships, civil conspiracy, and breach of the 16 implied covenant of good faith and fair dealing under Arizona law; copyright infringement 17 under the Copyright Act; and seeks a permanent injunction. Defendants filed the pending 18 motion on November 27, 2019. (Doc. 20.) Plaintiff filed a response on January 22, 2020. 19 (Doc. 24.) Defendants filed a reply on January 31, 2020. (Doc. 27.) Oral argument was 20 held on August 24, 2020. 21 II. LEGAL STANDARD 22 A complaint must contain “a short and plain statement of the claim showing that the 23 pleader is entitled to relief” such that the defendant is given “fair notice of what 24 the . . . claim is and the grounds upon which it rests.” Bell Atl. Corp. v. Twombly, 550 U.S. 25 545, 555 (2007) (quoting Fed. R. Civ. P.

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Bluebook (online)
Health Industry Business Communications Council Incorporated v. Animal Health Institute, Counsel Stack Legal Research, https://law.counselstack.com/opinion/health-industry-business-communications-council-incorporated-v-animal-azd-2020.