Hawrych v. Nutra-Luxe MD LLC

CourtDistrict Court, M.D. Florida
DecidedApril 21, 2022
Docket2:21-cv-00830
StatusUnknown

This text of Hawrych v. Nutra-Luxe MD LLC (Hawrych v. Nutra-Luxe MD LLC) is published on Counsel Stack Legal Research, covering District Court, M.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hawrych v. Nutra-Luxe MD LLC, (M.D. Fla. 2022).

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA FORT MYERS DIVISION

ANDREW HAWRYCH, M.D.,

Plaintiff,

v. Case No.: 2:21-cv-830-SPC-MRM

NUTRA-LUXE M.D., LLC, NUTRALUXE GLOBAL, LLC, PETER VON BERG, and LASH HOLDCO, LLC,

Defendants. / OPINION AND ORDER1 Before the Court are Nutra-Luxe, M.D., LLC and Peter Von Berg’s Motion to Dismiss (Doc. 55), Nutraluxe Global, LLC and Lash Holdco, LLC’s Motion to Dismiss (Doc. 56), along with Plaintiff Dr. Andrew Hawrych’s Responses in Opposition (Doc. 57, Doc. 58). For the following reasons, the Court grants the Motions and declines to exercise supplemental jurisdiction over the state law claims that remain.

1 Disclaimer: Documents hyperlinked to CM/ECF are subject to PACER fees. By using hyperlinks, the Court does not endorse, recommend, approve, or guarantee any third parties or the services or products they provide, nor does it have any agreements with them. The Court is also not responsible for a hyperlink’s availability and functionality, and a failed hyperlink does not affect this Order. BACKGROUND2 Nearly twenty years ago, Plaintiff Dr. Andrew Hawrych, a plastic

surgeon, and Defendant Peter Von Berg, a businessman operating a cosmetics and skin care company, formed an oral agreement to develop new cosmetic products. (Doc. 54 at ¶¶ 10, 11). Early in their relationship, Dr. Hawrych was paid monthly for his research, development, and promotional work. (Doc. 54

at ¶ 13). But when Von Berg’s businesses experienced financial troubles, the parties changed their arrangement. (Doc. 54 at ¶ 14–17). In exchange for Dr. Hawrych’s continued commitment, and instead of monthly compensation, Von Berg offered Dr. Hawrych a 10% ownership interest in Nutra-Luxe M.D., LLC.

(Doc. 54 at ¶ 17). Dr. Hawrych agreed, and he worked for Nutra-Luxe and Von Berg under this arrangement for sixteen years. (Doc. 54 at ¶18). Because of Dr. Hawrych’s association, Von Berg incorporated the acronym “M.D.” into the company name, added the phrase “physician

developed/formulated” to the product descriptions, and used Dr. Hawrych’s name, likeness, and trademark (“Hawrych MD”) in various advertisements. (Doc. 54 at ¶¶ 19–23; Doc. 54-1).

2 The Court recounts the factual background as pled in the Amended Complaint, which it must take as true to decide whether the Amended Complaint states a plausible claim. See Chandler v. Sec’y of Fla. Dep’t of Transp., 695 F.3d 1194, 1198–99 (11th Cir. 2012) (per curiam). Although Von Berg “continuously confirmed” that Dr. Hawrych would receive the value of his ownership interest when the company was sold, Von

Berg sold Nutra-Luxe to Lash HoldCo, LLC without notice or compensation to Dr. Hawrych. (Doc. 54 at ¶¶ 25–26). Nutraluxe Global was formed after the sale and is the successor to Nutra-Luxe’s assets. (Doc. 54 at ¶ 27). After he was denied his promised 10% of the sale proceeds, Dr. Hawrych

revoked permissions and licenses that he had granted Defendants for the use of his name, image, and trademark. (Doc. 54 at ¶¶ 28–30). After September 2021, Dr. Hawrych had severed himself from the research, development, and sale of Defendants’ products. Dr. Hawrych then sued Von Berg, Nutra-Luxe,

Lash, and Global.3 LEGAL STANDARD Together, Federal Rules of Civil Procedure 8 and 10 establish the minimum pleading requirements. A complaint must contain “a short and plain

statement of the claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). And each “party must state its claims or defenses in numbered paragraphs, each limited as far as practicable to a single set of circumstances.” Fed. R. Civ. P. 10(b).

3 The Court will refer to Lash and Global collectively as “Lash-Global.” A defendant can attack a complaint for not stating a claim upon which relief can be granted. Fed. R. Civ. P. 12(b)(6). To survive a Rule 12(b)(6)

motion, “a complaint must contain sufficient factual matter, accepted as true, to state a claim to relief that is plausible on its face.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (internal quotation marks omitted). A party must plead more than “labels and conclusions, and a formulaic recitation of the elements

of a cause of action will not do.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007). In considering a motion to dismiss, a court must accept all factual allegations in a complaint as true and take them in the light most favorable to

the plaintiff. See Pielage v. McConnell, 516 F.3d 1282, 1284 (11th Cir. 2008) (citation omitted). But acceptance of a complaint’s allegations is limited to well-pled allegations. See La Grasta v. First Union Sec., Inc., 358 F.3d 840, 845 (11th Cir. 2004) (citations omitted).

DISCUSSION Defendants challenge four counts of Dr. Hawrych’s seven-count Amended Complaint: Count I, which alleges false advertising under the Lanham Act, 15 U.S.C. § 1125; Count II, which alleges failure to pay minimum

wage under the Fair Labor Standards Act, 29 U.S.C. § 206; Count IV, which alleges negligence; and Count VII, which alleges unjust enrichment. Count I – False Advertising To state a Lanham Act claim for false advertising, a plaintiff must allege

(1) the defendant’s statements were false or misleading; (2) the statements deceived, or could deceive, consumers; (3) the deception had a material effect on the consumers’ purchasing decision; (4) the misrepresented service affects interstate commerce; and (5) the plaintiff has been, or likely will be, injured

because of the false or misleading statement. See Johnson & Johnson Vision Care, Inc. v. 1-800 Contacts, Inc., 299 F.3d 1242, 1247 (11th Cir. 2002). Lash- Global’s challenge to Count I, and the Court’s analysis, will focus on the first element: whether Dr. Hawrych sufficiently alleged that Lash-Global’s

statements were false or misleading. Lash-Global argues Count I fails because the Amended Complaint alleges no false or misleading statement. Lash-Global points out that Dr. Hawrych explicitly alleges that he developed the products at issue (Doc. 54 at

¶¶ 20, 55, 76, 99), therefore, Lash-Global’s advertisements stating that Dr. Hawrych developed their products are truthful. Lash-Global contends that because a true statement cannot support a false advertising claim, Count I should be dismissed.

Dr. Hawrych responds that he is no longer involved in the research, development, and marketing of Lash-Global’s products, and while the representations in the marketing materials are true, they are “misleading as to his present involvement.” (Doc. 58 at ¶¶ 12, 13).

The Amended Complaint includes these allegations about Lash-Global’s statements: • Dr.

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