Hawks v. EPI Products USA, Inc.

923 P.2d 988, 129 Idaho 281, 1996 Ida. LEXIS 125
CourtIdaho Supreme Court
DecidedSeptember 19, 1996
DocketNo. 21697
StatusPublished
Cited by3 cases

This text of 923 P.2d 988 (Hawks v. EPI Products USA, Inc.) is published on Counsel Stack Legal Research, covering Idaho Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hawks v. EPI Products USA, Inc., 923 P.2d 988, 129 Idaho 281, 1996 Ida. LEXIS 125 (Idaho 1996).

Opinion

SUBSTITUTE OPINION

THE COURT’S PRIOR OPINION DATED JULY 31, 1996 IS HEREBY WITHDRAWN

SCHROEDER, Justice.

This is an appeal from a judgment entered foñowing a jury trial in a products Habifity action. The defendants/appeüants, EPI Products U.S.A., Inc. (EPI), Fred Meyer, Inc. (Fred Meyer), and Mepro Electric, Inc. (Mepro),1 appeal the district court’s determination that EPI is a manufacturer pursuant to section 6-1402(2) of the Idaho Code.2 The appeñants also chaüenge the trial court’s exclusion of an expert witness’s testimony, as well as the court’s admission of testimony from a witness regarding a simñar prior products ñabüity claim. In a cross-appeal the plaintiff/respondent, Frances S. Hawks (Hawks): (1) chahenges the trial court’s determination that Fred Meyer is immune from direct ñabüity pursuant to section 6-1407(1) of the Idaho Code; (2) chahenges the trial [283]*283court’s denial of her motion to amend her complaint to add a claim under the Idaho Consumer Protection Act (ICPA) and a claim for punitive damages; and (3) requests attorney fees on appeal pursuant to Rule 41 of the Idaho Appellate Rules (I.A.R.). However, Hawks has proposed waiving the claims on the cross-appeal, except for the claim involving Fred Meyer’s immunity from liability, if this Court upholds the jury verdict with or without a five (5) percent reduction in the verdict resulting from a post-trial ruling of the district court.

I.

BACKGROUND

Hawks was injured by using an “Epilady” depilatory device which is designed to remove body hair from the arms and legs by pulling it out by the roots. The Epilady device was designed and developed by Me-pro, which is based in Israel. In May of 1986, Mepro contracted with Frank Riedy (Riedy), president of McClees Associates, to develop a marketing plan for the sale of the Epilady in the United States. Riedy developed a marketing plan, and EPI Products obtained the rights to the product in the United States soon thereafter. The Memorandum of Understanding between EPI and Mepro stipulated that the manufacturing of the Epilady was to be “carried out by a company, jointly and equally owned by the parties.” At or about the time Mepro and EPI entered into this agreement, McClees and Associates began working jointly for Me-pro and EPI.

In anticipation of marketing the product in the United States, Riedy arranged for TKL Research to test the “safety and efficacy” of the Epilady. The testing was done for the joint benefit of EPI and Mepro, and was paid for by Mepro. The testing was done in three phases and was completed by August of 1987, at which time marketing of the product in the United States began.

The TKL study was based on a test group of 150 women, specifically excluding women with a past or present history of allergic reactions to depilatories, eczema, dermatitis, or psoriasis, as well as those who experienced any skin reactions within two weeks of study entry. The test concluded that, “[n]o unexpected or clinically significant dermatologic conditions were observed. Undesirable sensations which were primarily reported after the first epilation diminished with each successive use.” TKL recommended that Epilady customers be forewarned about the potential for ingrown hairs and instructed as to the proper corrective measures in product demonstrations. TKL also advised EPI that package instructions alone would be inadequate and would likely result in widespread customer dissatisfaction. Based on a “relatively high incidence of ingrown hairs and a low incidence of folliculitis,”3 in study subjects who were thoroughly briefed on the proper use of the product and treatment of potential problems, TKL strongly endorsed EPI’s plan to provide in-store demonstrations on the proper use of the Epilady and the establishment of a toll-free telephone number “to counsel subjects who have questions or are experiencing problems” as part of its marketing plan.

Based on the TKL study results, which identified risks of pain, ingrown hairs, and folliculitis, a product instruction insert for the Epilady was developed by Riedy, Mepro, EPI, and D.B. Meedham, an advertising company. The product instruction insert was printed and published by‘EPI. While the insert did address the potential for ingrown hairs and how to reduce their occurrence, it did not specifically mention the possibility of folliculitis. The insert spoke in terms of red or irritated skin and recommended consulting a dermatologist if the condition persisted for 72 hours or more. The insert warned people with extremely sensitive skin, varicose veins, hemophilia, diabetes, or any skin condition such as psoriasis, eczema, or leg acne to consult a dermatologist or physician before using the product.

The Epilady was initially marketed through department store cosmetic counters in the New York and Los Angeles metropolitan areas. The in-store product demonstrations recommended by TKL were conducted at these stores. Mass marketing of the Epilady began in March of 1988. Although in-[284]*284store demonstrations were not part of the mass-marketing effort, a toll-free customer service number was available to respond to customer inquiries or complaints. The customer service center received between 300 to 600 letters, and approximately 30,000 telephone calls per month regarding the Epilady product. Between three to six percent of these telephone calls were for medical problems.

Fred Meyer agreed to begin selling the Epilady in mid-1988. A buyer for Fred Meyer inspected an Epilady and tested it on the back of his hand. The buyer testified that he did not recall seeing any warnings or cautions with the product package or insert. Although it was the custom of Fred Meyer to consider the safety of the products it sold, Fred Meyer did not request verification of the product tests. Fred Meyer and the manufacturer’s representative did agree that some product orientation was necessary at the “point of sale” to reduce the potential for customer dissatisfaction due to discomfort associated with the product’s initial use.

On or about March 1,1989, Hawks went to a Fred Meyer store in Boise. A salesperson demonstrated the Epilady on her arm and reviewed a package insert that accompanied the product with Hawks. Hawks testified at trial that she did not see any warnings of possible infection from use of the product and would not have purchased the product had she seen such warnings as she had chronic problems with infections. Hawks also testified, however, that she did not read the product insert word-for-word. She further testified that the type of infections she had experienced were internal not dermatological.

After purchasing the product, Hawks used it on her arms and legs three to five times over the course of four weeks. Although she experienced some redness and discomfort, the condition dissipated within 24 hours of each use. On March 30,1989, Hawks noticed that her right arm had become red and inflamed above the elbow. She went to the emergency room at St. Luke’s Hospital in Boise, where she was diagnosed with an infection (cellulitis)4 and prescribed antibiotics. Hawks remained at St. Luke’s for one and one-half to two days. A few days after returning home the condition worsened. Hawks was in and out of the hospital four times between March 30 and May 5,1989, as the cellulitis spread. Hawks incurred $16,-207.06 in medical expenses as a result of her condition.

II.

PROCEDURAL HISTORY

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Bluebook (online)
923 P.2d 988, 129 Idaho 281, 1996 Ida. LEXIS 125, Counsel Stack Legal Research, https://law.counselstack.com/opinion/hawks-v-epi-products-usa-inc-idaho-1996.