Harrington III v. Pinterest, Inc.

District Court, N.D. California·Decided September 19, 2022·No. 5:20-cv-05290·Unknown

Opinion

BLAINE HARRINGTON III, Case No. 5:20-cv-05290-EJD Plaintiff, ORDER GRANTING MOTION TO v. DISMISS COUNT II OF PLAINTIFF’S SECOND AMENDED COMPLAINT PINTEREST, INC., WITH LEAVE TO AMEND; DIRECTING CLERK OF COURT TO Defendant. ADMINISTRATIVELY CLOSE THE

Re: Dkt. No. 51

Pursuant to Federal Rule of Civil Procedure 12(b)(6), Defendant Pinterest, Inc. (“Pinterest”) moves to dismiss with prejudice the second cause of action in the Second Amended Complaint (“SAC”), for violation of the Digital Millennial Copyright Act (“DMCA”), 17 U.S.C. § 1202(b)). Def. Pinterest, Inc.’s Mot. to Dismiss Count II of Pl.’s Second Amend. Class Action Compl. (“Mot.”), Dkt. No. 51. Harrington filed an Opposition (“Opp’n), Dkt. No. 57. Pinterest filed a Reply. Dkt. No. 67. The Court finds this matter appropriate for disposition without oral argument pursuant to Civil Local Rule 7-1(b). For the reasons stated below, the Court grants the motion to dismiss with leave to amend. A. Second Amended Complaint1 Plaintiff Blaine Harrington III (“Harrington”) is a professional travel photographer and is

1 The Background includes a brief summary of the allegations in the SAC, Dkt. No. 49. Case No.: 5:20-cv-05290-EJD the sole copyright owner of his photographic works (“Works”). SAC ¶¶ 13 -15.2 Harrington adds to his Works a type of mini database appended to the image file in a format known as the IPTC Photo Metadata Standard established by The International Press Telecommunications Council (“IPTC”). Id. ¶ 55. IPTC Metadata is a form of copyright management information (“CMI”). Id. Virtually all professional photographers, including Harrington, insert IPTC Metadata onto their images in order to facilitate identifying, tracking, and protecting their images from copyright infringement. Id. ¶ 56. IPTC Metadata includes what is commonly referred to as the 4C’s: caption/description; creator; copyright notice; and credit line source. Id. ¶ 58. Harrington embeds the 4C’s in all of his digital works, as well as his address, phone, email, website, instructions, and “rights/use terms.” Id. ¶ 59. Harrington uses IPTC Metadata to identify and enforce his copyrights. Id. ¶¶ 61-65. Pinterest is a social media platform that allows its users to create and share virtual bulletin boards (“boards”) to which they have posted, or “pinned,” items that have been uploaded. Id. ¶¶ 2, 23. The vast majority of “pinned” items are images Pinterest users upload from the internet, including registered copyrighted images. Id. ¶¶ 4, 23. A user’s main Pinterest page is called a “home feed.” Id. ¶ 24. The Pins in a user’s “home feed” consist of not only Pins the user has selected, but also Pins selected and displayed by Pinterest. Id. Pinterest selects Pins from its library of hundreds of billions of images that have been uploaded to Pinterest by users. Id. The images Pinterest displays to the user are personalized based on the user’s boards, recent activity on Pinterest, and favorite topics. Id. Pinterest then integrates advertisements with the images on the user’s home feed. Id. The advertisements are seamlessly integrated with the user’s “pinned” images so that the images become part of a “targeted advertisement campaign.” Id. ¶ 26. Pinterest also distributes images with integrated advertisements directly to the user by email

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Harrington III v. Pinterest, Inc., (N.D. Cal. 2022).

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