Harrington III v. Pinterest, Inc.

CourtDistrict Court, N.D. California
DecidedSeptember 19, 2022
Docket5:20-cv-05290
StatusUnknown

This text of Harrington III v. Pinterest, Inc. (Harrington III v. Pinterest, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Harrington III v. Pinterest, Inc., (N.D. Cal. 2022).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 SAN JOSE DIVISION 7 BLAINE HARRINGTON III, 8 Case No. 5:20-cv-05290-EJD Plaintiff, 9 ORDER GRANTING MOTION TO v. DISMISS COUNT II OF PLAINTIFF’S 10 SECOND AMENDED COMPLAINT PINTEREST, INC., WITH LEAVE TO AMEND; 11 DIRECTING CLERK OF COURT TO Defendant. ADMINISTRATIVELY CLOSE THE 12 FILE

13 Re: Dkt. No. 51

14 Pursuant to Federal Rule of Civil Procedure 12(b)(6), Defendant Pinterest, Inc. 15 (“Pinterest”) moves to dismiss with prejudice the second cause of action in the Second Amended 16 Complaint (“SAC”), for violation of the Digital Millennial Copyright Act (“DMCA”), 17 U.S.C. § 17 1202(b)). Def. Pinterest, Inc.’s Mot. to Dismiss Count II of Pl.’s Second Amend. Class Action 18 Compl. (“Mot.”), Dkt. No. 51. Harrington filed an Opposition (“Opp’n), Dkt. No. 57. Pinterest 19 filed a Reply. Dkt. No. 67. The Court finds this matter appropriate for disposition without oral 20 argument pursuant to Civil Local Rule 7-1(b). For the reasons stated below, the Court grants the 21 motion to dismiss with leave to amend. 22 I. BACKGROUND 23 A. Second Amended Complaint1 24 Plaintiff Blaine Harrington III (“Harrington”) is a professional travel photographer and is 25 26

27 1 The Background includes a brief summary of the allegations in the SAC, Dkt. No. 49. Case No.: 5:20-cv-05290-EJD 1 the sole copyright owner of his photographic works (“Works”). SAC ¶¶ 13 -15.2 Harrington adds 2 to his Works a type of mini database appended to the image file in a format known as the IPTC 3 Photo Metadata Standard established by The International Press Telecommunications Council 4 (“IPTC”). Id. ¶ 55. IPTC Metadata is a form of copyright management information (“CMI”). Id. 5 Virtually all professional photographers, including Harrington, insert IPTC Metadata onto their 6 images in order to facilitate identifying, tracking, and protecting their images from copyright 7 infringement. Id. ¶ 56. IPTC Metadata includes what is commonly referred to as the 4C’s: 8 caption/description; creator; copyright notice; and credit line source. Id. ¶ 58. Harrington embeds 9 the 4C’s in all of his digital works, as well as his address, phone, email, website, instructions, and 10 “rights/use terms.” Id. ¶ 59. Harrington uses IPTC Metadata to identify and enforce his 11 copyrights. Id. ¶¶ 61-65. 12 Pinterest is a social media platform that allows its users to create and share virtual bulletin 13 boards (“boards”) to which they have posted, or “pinned,” items that have been uploaded. Id. ¶¶ 14 2, 23. The vast majority of “pinned” items are images Pinterest users upload from the internet, 15 including registered copyrighted images. Id. ¶¶ 4, 23. A user’s main Pinterest page is called a 16 “home feed.” Id. ¶ 24. The Pins in a user’s “home feed” consist of not only Pins the user has 17 selected, but also Pins selected and displayed by Pinterest. Id. Pinterest selects Pins from its 18 library of hundreds of billions of images that have been uploaded to Pinterest by users. Id. The 19 images Pinterest displays to the user are personalized based on the user’s boards, recent activity on 20 Pinterest, and favorite topics. Id. Pinterest then integrates advertisements with the images on the 21 user’s home feed. Id. The advertisements are seamlessly integrated with the user’s “pinned” 22 images so that the images become part of a “targeted advertisement campaign.” Id. ¶ 26. 23 Pinterest also distributes images with integrated advertisements directly to the user by email 24

25 2 Pinterest points out that Harrington is a “serial copyright litigant who has filed dozens of 26 copyright infringement cases around the country.” Opp’n at 3. Harrington’s litigation experience is not relevant to the instant motion, although it may become relevant if he seeks class 27 certification. Case No.: 5:20-cv-05290-EJD 1 and/or through the Pinterest app. Id. Pinterest generates its revenues through the advertisements. 2 Id. ¶¶ 25-26. 3 Harrington alleges that Pinterest does not have in place a system for screening Pins for 4 copyright notices or other indicia of copyright ownership associated with the “pinned” images. Id. 5 ¶ 27. Further, he alleges that Pinterest deliberately removes indicia of copyright ownership from 6 pinned images “to render its paid advertisement more effective and to actively thwart the efforts of 7 copyright owners, like [Harrington], to police the misuse of their works on and through Pinterest’s 8 website and app.” Id. ¶ 27. Pinterest allegedly strips the images of both visible CMI and “any 9 metadata.” Id. ¶¶ 51-54, 91. In particular, Pinterest did not retain IPTC Metadata for a period of 10 time. Id. ¶ 66. When a user “pinned” or uploaded an image, Pinterest renamed the image with a 11 new JPEG name and stripped the EXIF/IPTC from the image before displaying and disseminating 12 that image. Id. Pinterest previously preserved IPTC Metadata, but ceased doing so as of 2019. 13 Id. ¶ 67. In 2021, after the initiation of this suit, Pinterest resumed preserving IPTC Metadata. Id. 14 There are tens of thousands if not hundreds of thousands of Harrington’s Works displayed on 15 Pinterest’s website and app without authorization. Id. ¶ 71. Pinterest displayed these Works without 16 his consent and “without attribution” to advertise goods and services. Id. ¶¶ 29-47. Harrington alleges 17 that when Pinterest displayed his Works in the context of advertisement, Pinterest did not display his 18 CMI. Id. ¶ 52. Pinterest “knowingly removed the CMI, not only to make its paid advertisement 19 stand out among ‘pinned’ images that otherwise would provide attribution and attention to the 20 owners of the images, but also to induce, enable, facilitate, and conceal its own infringement of 21 copyrighted images on its website and app.” Id. ¶ 68. 22 B. Procedural History 23 On July 31, 2020, Harrington filed this action against Pinterest, asserting claims for direct 24 and contributory copyright infringement and violation of the DMCA. See Dkt. No. 1. Pinterest 25 moved to dismiss the contributory infringement and DMCA claims, but Plaintiff filed the First 26 Amended Complaint (“FAC”), which rendered the motion to dismiss moot. See Dkt. No. 21. 27 Case No.: 5:20-cv-05290-EJD 1 Pinterest next moved to dismiss the contributory infringement and DMCA claims. Dkt. No. 24. 2 The Court granted the motion in full, with leave to amend. Dkt. No. 40. The Court held in 3 pertinent part that Harrington failed to allege sufficient facts to establish the knowledge 4 requirements for the DMCA claim. 5 Harrington filed a redacted SAC on September 30, 2021, because it included material 6 designated confidential in Davis v. Pinterest, Inc., case no. 19-7650 HSG (“Davis Action”). Dkt. 7 Nos. 41-42. He subsequently filed an administrative motion to withdraw the redacted SAC. Dkt. 8 No. 44. In response, Pinterest contended that Harrington had violated the protective order entered 9 in the Davis Action and that the redacted SAC should be stricken. Dkt. No. 46. The Court 10 ordered the redacted SAC removed from the docket and granted Harrington leave to resubmit it 11 without “any allegations that contain or are derived from information designated under the 12 protective order” in the Davis Action. Dkt. No. 48. On October 17, 2021, Harrington filed the 13 operative SAC. 14 II. STANDARDS 15 Federal Rule of Civil Procedure 8(a) requires a plaintiff to plead each claim with sufficient 16 specificity “to give the defendant fair notice of what the . . . claim is and the grounds upon which 17 it rests.” Bell Atlantic Corp. v.

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Harrington III v. Pinterest, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/harrington-iii-v-pinterest-inc-cand-2022.