Harley-Davidson, Inc. v. Grottanelli

91 F. Supp. 2d 544, 54 U.S.P.Q. 2d (BNA) 1278, 2000 U.S. Dist. LEXIS 6535, 2000 WL 357956
CourtDistrict Court, W.D. New York
DecidedMarch 24, 2000
Docket1:93-cv-00144
StatusPublished
Cited by1 cases

This text of 91 F. Supp. 2d 544 (Harley-Davidson, Inc. v. Grottanelli) is published on Counsel Stack Legal Research, covering District Court, W.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Harley-Davidson, Inc. v. Grottanelli, 91 F. Supp. 2d 544, 54 U.S.P.Q. 2d (BNA) 1278, 2000 U.S. Dist. LEXIS 6535, 2000 WL 357956 (W.D.N.Y. 2000).

Opinion

DECISION

MAXWELL, United States Magistrate Judge.

This cause came to be heard before the court, sitting without a jury, on October 21 through 24,1996. In a Decision and Order entered March 20, 1997, I found that defendant was entitled to use the term “Hog Farm” in the conduct of its business, but that plaintiff Harley-Davidson, Inc. was entitled to a permanent injunction with respect to its “Bar and Shield” and “Hog” trademarks. The Defendant moved on April 9, 1997 to amend the court’s findings of fact, to make additional findings of fact and to amend the order of March 20, 1997 (Docket Item # 86), and further, on May 21, 1997, to amend the pleadings to conform with the evidence and for entry of judgment in his favor (Docket Item # 88). In a judgment and permanent injunction filed October 1, 1997, this court denied the defendant’s motions and enjoined his use of the plaintiffs so-called “Bar and Shield” and “Hog” trademarks. Thereafter, the parties appealed to the United States Court of Appeals for the Second Circuit. That court upheld the judgment as to the “Bar and Shield” trademarks, but reversed and remanded as to the “Hog” trademarks, finding that “hog” is a generic term and that “[e]ven the presumption of validity arising from federal registration, ... cannot protect a mark that is shown on strong evidence to be generic as to the relevant category of products prior to the proprietor’s trademark use and registration.” Harley-Davidson, Inc. v. Grottanelli, 164 F.3d 806, 811 (2d Cir.1999) (cites omitted). Accordingly, the court held that “Harley-Davidson may not prohibit Grot-tanelli from using ‘hog’ to identify his motorcycle products and services.” Id. at 812. Plaintiff moved for a rehearing, which was denied on March 19, 1999. Plaintiff declined to file a petition for a writ of certiorari with the United States Supreme Court. This court heard oral argument on the scope of the amended injunction on August 25, 1999. Several issues were raised at that time that require disposition prior to the entry of an amended injunction.

First, plaintiff asks this court to address its claim of unfair competition under the Lanham Act, 15 U.S.C. § 1125. As I previously found that plaintiff was entitled to an injunction with respect to both the “Hog” and “Bar and Shield” trademarks, it was not necessary at that time to address the plaintiffs claim of unfair competition under the Lanham Act. In light of the Second Circuit’s finding that “hog” is generic, however, the claim of unfair competition impacts on the scope of the amended injunction. While the Second Circuit found that “hog” is generic as ap *546 plied to large motorcycles and that defendant may use the word to identify its motorcycles and products, plaintiff may nonetheless raise a claim of unfair competition under the Lanham Act. Genesee Brewing Co., Inc. v. Stroh Brewing Company, 124 F.3d 137, 149 (2d Cir.1997), Murphy Door Bed Co. v. Interior Sleep Systems, 874 F.2d 95, 102 (2d Cir.1989). To recover on a claim of unfair competition under the Lanham Act, the plaintiff must show 1) an association of origin by the consumer between “hog” and Harley-Davidson, and 2) a likelihood of consumer confusion when the mark is applied to the defendant’s goods. See Genesee Brewing, supra, at 150.

Here, plaintiff claims that the word “HOG” is so associated with plaintiffs products that, while defendant can use the lower case letters “hog” for its products, it should be precluded from using the upper case “HOG” because of the likelihood of consumer confusion. However, both this court and the Second Circuit found that the term referred to motorcycles and was used by defendant in his business name, “The, Hog Farm,” before plaintiff embraced the term. Cases cited by the plaintiff which require restrictive or explanatory use of the generic term all refer to factual situations where the persons enjoined used the term subsequent to use by the protester. See Genesee Brewing Co., Inc., supra; Forschner Group, Inc. v. Arrow Trading Co., Inc., 30 F.3d 348, 358 (2d Cir.1994); Murphy Door Bed Co., supra.

I do not believe, on the present record, that defendant should be precluded from use of the words “HOG,” “Hog” or “hog” when referring to its products. The mere use of the generic word “hog,” regardless of how it is displayed, cannot be said to be a cause of consumer confusion, unless the defendant uses the term in conjunction with the name “Harley-Davidson” or other Harley-Davidson trademarks. At this time, however, I believe it is inappropriate to limit use of the generic term by defendant in anticipation of some future use which may or may not lead to confusion. As stated by the Second Circuit, “[l]ike any other manufacturer with a product identified by a word that is generic, Harley- Davidson will have to rely on all or a portion of its tradename (or other protect-able marks) to identify its brand of motorcycles, e.g., ‘Harley Hogs.’ ” Harley-Davidson Inc. v. Grottanelli, supra, at 812. 1 Of course, defendant, like Harley-Davidson, would be covered by this admonition in his use of the term to identify his products.

Defendant in his Memorandum of Law also contends that this court should take pains in the amended injunction to avoid the prior restraint of lawful uses of the generic term, including use of the word “hog” to refer to Harley-Davidson and the First Amendment right to parody Harley-Davidson. Defendant’s Post-Hearing Brief, filed September 15, 1999. On this record, I do not think it appropriate to give an advisory opinion as to the allowable uses of the generic term, nor do I believe that defendant’s use of the term should have restrictions attached at this time. 2 The injunction entered herewith seeks to protect the plaintiff from the unfair use of its trademarks, whether or not in conjunction with the term “hog,” and yet does not unduly restrict defendant’s use of the generic term.

Given the Second Circuit’s finding that “hog” is a generic term as applied to large motorcycles, defendant seeks the cancellation of three of plaintiffs “HOG” trade *547 marks. 3 Title 15 U.S.C. § 1119 provides that in any action involving a registered trademark, “the court may determine the right to registration, order the cancelation (sic) of registrations, in whole or in part, restore canceled registrations, and otherwise rectify the register with respect to the registrations of any party to the action.” Where it has been determined that a registered trademark is a term of generic significance, courts have canceled the registrations. Abercrombie & Fitch Co. v. Hunting World, Inc., 5S7 F.2d 4 (2d Cir.1976);

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91 F. Supp. 2d 544, 54 U.S.P.Q. 2d (BNA) 1278, 2000 U.S. Dist. LEXIS 6535, 2000 WL 357956, Counsel Stack Legal Research, https://law.counselstack.com/opinion/harley-davidson-inc-v-grottanelli-nywd-2000.