Harbor Motor Co. v. Arnell Cheyrolet-Geo, Inc.

265 F.3d 630
CourtCourt of Appeals for the Seventh Circuit
DecidedSeptember 17, 2001
Docket00-3286
StatusPublished

This text of 265 F.3d 630 (Harbor Motor Co. v. Arnell Cheyrolet-Geo, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Seventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Harbor Motor Co. v. Arnell Cheyrolet-Geo, Inc., 265 F.3d 630 (7th Cir. 2001).

Opinion

RIPPLE, Circuit Judge.

Harbor Motor Company, Inc. (“Harbor”) brought suit against Arnell Chevro-leNGeo, Inc. (“Arnell”) and Post-Tribune Publishing Company, Inc. (“Post-Tribune”), alleging copyright infringement. Arnell and the Post-Tribune tendered to Harbor an offer of judgment for $20,100, which Harbor rejected. The case proceeded to trial and, at the close of Harbor’s case-in-chief, both Arnell and the Post-Tribune moved for judgment as a matter of law. The district court granted the motion as to the Post-Tribune but permitted the claims against Arnell to go to the jury. The jury found in favor of Harbor and awarded Harbor $12,500 in damages.

The district court then awarded attorney’s fees as follows: (1) the Post-Tribune received over $104,000 in costs and attorney’s fees as a prevailing party under the Copyright Act, 17 U.S.C. § 101 et seq.; (2) Arnell received more than $71,000 in costs and attorney’s fees pursuant to Federal Rule of Civil Procedure 68 because Harbor’s $12,500 judgment against Arnell was less than the $20,100 joint offer of judgment; and (3) Harbor’s request for costs and attorney’s fees was denied. Harbor now appeals both the district court’s decision to grant the PosL-Tribune’s motion for judgment as a matter of law and the court’s award of costs and attorney’s fees. For the reasons set forth in the following opinion, we reverse the judgment of the district court and remand for further proceedings.

I

BACKGROUND

A.

1.

Harbor and Arnell are competing automobile dealerships located in northwest Indiana. From 1994 to 1997, Plarbor conducted more than a dozen tent sales in the parking lot of a SuperK store in Portage, Indiana. 1 To advertise its tent sales, Harbor principally relied on newspaper advertising, particularly full-color Sunday ads published in the Post-Tribune newspaper. The design of the ads is disputed and is sketched in brief here.

*641 Harbor explains that its ads were designed by Gino Burelli, one of its co-owners and operators, with assistance from David Lawson, Harbor’s other coowner. Burelli designed the ads by hand on a piece of paper, then met with Karen Johnson of Lighthouse Media, Harbor’s advertising agency. Burelli directed Johnson to adapt his designs to a newspaper-friendly format. Johnson did so using computer software and then delivered the proofs to Burelli for editing before they were submitted to the newspaper for publication. For each tent sale, Burelli took Harbor’s previous tent sale advertisement and made changes to the pre-existing text and design. Ail the ads were similar to one another; each successive ad was “tweaked” to improve upon the earlier ads, although the overall “look” of the ads was preserved. Tr.II at 86 & 117.

Arnell and the Post-Tribune, however, claim that Johnson, and not Burelli, is the designer of the advertisements. 2 Specifically, for each tent sale, Burelli would take the ad Harbor used for the last sale and draw changes to the preexisting design. He would then give the ideas to Johnson, who would use computer software to create an advertisement from Burelli’s ideas and rough sketches.

2.

In 1997, Harbor conducted a tent sale from June 11-14 and advertised the sale in the Post Tribune the week of Sunday, June 8. Although Burelli did not copyright the advertisement at the time, Harbor did register the copyright for the June advertisement on August 25,1997.

Arnell also held a tent sale at the same SuperK location on July 9-12, 1997. Thomas Tenhove, Amell’s sales manager, contacted Peg Bryan, the Post-Tribune sales representative who handled Arnell’s advertising, and asked her to duplicate Harbor’s ad. Bryan, however, told Ten-hove that she could not make an exact copy of the Harbor ad and that changes would have to be made to the ad before it could be published as an Arnell ad. Bryan testified at trial that she thought the changes were necessary to ensure she was “covering” herself and the newspaper while at the same time doing “the job that Arnell wanted.” Id. at 156.

Bryan then gave a copy of the Harbor ad — complete with Tenhove’s handwritten alterations — to Kim Piazza, the newspaper’s graphic designer, and told her that Arnell wanted its ad to look like the Harbor copy. Using the Harbor ad, Piazza created a “layout” for the Arnell version. This layout was a copy of the Harbor ad, with the following major changes: Arnell’s logo instead of Harbor’s appeared at the top; information stating that sales would benefit the Boys & Girls Club of Porter County was moved from the middle of the advertisement to the bottom of the page; and a notation was added that there would be a “Free Carnival Cruise with Purchase.” The ad ran in the Post-Tribune’s Sunday edition on July 6,1997.

Burelli saw Amell’s ad in the Post-Tribune. At first glance, he thought that the ad was Harbor’s own for an upcoming July tent sale, and he called Johnson to complain that the ad had been run on the wrong day. After Burelli and Johnson discovered that the ad was for Arnell, Johnson called Bryan and other Posb-Trib-une employees and demanded. that the newspaper discontinue the ad. Bryan and *642 Piazza then created a new and different ad for Arnell to advertise its tent sales.

Harbor held another tent sale in July 1997. It claims that, even though it conducted the sale in the same manner as its prior sales, it sold approximately sixteen fewer cars than it had averaged in previous sales, with a resulting loss of approximately $21,000. 3

B.

Harbor filed suit in late 1997, claiming (1) that Arnell and the Post-Tribune infringed upon its copyright, in violation of 17 U.S.C. §§ 412 and 501-505; and (2) that Arnell intentionally interfered with its prospective business advantage, a tort under Indiana law.

During pretrial proceedings, Arnell tendered an offer of judgment to Harbor for $2,500, and the Post-Tribune tendered a separate offer of judgment for $7,500. Harbor did not accept either offer. Arnell and the Post-Tribune then tendered a joint offer of judgment to Harbor for $20,100, an unapportioned lump-sum offer that did not specify how much of the offer applied to each defendant. The offer provided that “the total amount of this offer of judgment [was to be] collective against both defendants, and not to be construed as entitling [Harbor] to the lump sum stated herein against one defendant or the other individually.” R.142, Ex.J at 1-2. The offer further specified that the $20,100 was to be “inclusive of attorneys’ fees and costs up to the date of acceptance of this offer” and that acceptance would “preclude any subsequent claim for costs or attorney[’]s fees by plaintiff.” Id. at 1-2.

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Bluebook (online)
265 F.3d 630, Counsel Stack Legal Research, https://law.counselstack.com/opinion/harbor-motor-co-v-arnell-cheyrolet-geo-inc-ca7-2001.